This module develops the microeconomic principles and conceptual frameworks for evaluating and formulating business strategy. Topics include the boundaries of firms, the analysis of industry economics, strategic positioning and competitive advantage, and the role of resources and capabilities in shaping and sustaining competitive advantage.

To appreciate and understand: What enables particular business to succeed while others fail; Why particular businesses sustain economic profits over long periods of time, while for other businesses, profit This module addresses the core questions in business strategy from the perspective of microeconomics. The concepts and tools help to prepare students for careers in management and consulting.

This model introduces the science and art of building and using econometric models. It aims to equip business students to: (i) Understand and appreciate econometric analysis in economic and business reports; and (ii) Carry out estimation using least squares regression to support business analysis.

This course helps students build a strong conceptual foundation for understanding technological innovation. The dynamics of technological change are explored through concepts such as technological dominant designs, disruptive technologies and diffusion curves. Students will learn the process through which an innovative idea is transformed into a marketable product or service, as well as the organisational and strategic factors that influence this process. These include ways to encourage risk-taking and creativity, discover market opportunities, protect intellectual property, attract resources, nurture entrepreneurial leadership, and overcome resistance to change. These concepts are brought to life using case studies, videos and guest speakers.

This course aims to equip students with the knowledge and tools required to start their own successful scalable business. Students learn through developing a business idea and business plan and presenting it to a panel of judges at the end of the course. Major topics covered include: idea generation and evaluation, value proposition, market analysis, sustainable competitive advantage, marketing strategy, creative problem-solving, innovation, teams, legal issues, financing, valuation and forecasting, managing growth, going global, negotiation and presentation. The course is targeted at all students who are interested in learning how to start a scalable business.