Our full-time faculty have doctoral degrees from major renowned universities in the US, Canada, UK, and Asia. Together, the department’s guiding focus is to continue to establish ourselves as a knowledge-creation and -dissemination centre, to influence both the academic and business communities. In this respect, our faculty regularly publishes in premiere scholarly journals such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science. An equally important core activity we do is in the areas of consultancy and executive training. Armed with a diverse knowledge and skill set, we actively seek collaboration with our industry stakeholder as part of a broader intellectual undertaking. Areas of critical inquiry for the purpose of improving organisational practice and performance include for instance, brand valuation, marketing performance metrics, as well as market and consumer analytics.

Assoc Prof LEE Yih Hwai

Head, Department of Marketing

Awards & Recognition

Yan ZHANG, NUS Business School Early Career Research Excellence Awards

Siok Kuan TAMBYAH, NUS Business School Teaching Excellence Awards 2015/2016

Prem SHAMDASANI, NUS Business School Teaching Excellence Awards 2015/2016

  • Marketing