Marketing
BOOKS & CASES
BOOKS/MONOGRAPHS
Wirtz J and Kunz WH (2026), "Corporate Digital Responsibility (CDR) in AI-Driven Marketing", Encyclopedia Of Artificial Intelligence In Marketing, Springer Nature Switzerland
Wirtz J and Kunz WH (2026), "Corporate Digital Responsibility in Tourism and Hospitality", The Ethics Of Ai In Hospitality And Tourism, Routledge
Wirtz J and Kunz WH (2026), "CORPORATE DIGITAL RESPONSIBILITY IN TOURISM AND HOSPITALITY: Ethical Challenges and Strategies for AI Implementation", Ethics Of Ai In Hospitality And Tourism Challenges And Opportunities
Wirtz J, Yu H, Bornet P, Stephens T, Wood R, Corbett FC, Yamaguchi S, Gohel R and Schei N (2026), "The Human-Agent Orchestrator Leading and Scaling AI-Driven Organizations", Irreplaceable Publishing
Wirtz J, Bornet P, Davenport TH, De Cremer D, Evergreen B, Fersht P, Gohel R and Khiyara S (2025), "AGENTIC ARTIFICIAL INTELLIGENCE: Harnessing AI Agents to Reinvent Business, Work, and Life"
Tambyah SK, Mukhopadhyay K and Jun FK (2025), "Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips", Sage Publications Ltd
Huang T-W, Ma L, Ascarza E and Israeli A (2025), "Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning", Elsevier Bv
Ang SH, Tuzovic S, Volkov M, Armstrong G, Fernandez KV and Kotler P (2025), "Marketing: An Introduction", Pearson/australia
Wirtz J, Lovelock C and Msm Eyse (2025), "Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi", Mcl Publisher
Wirtz J and Lovelock C (2025), "Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi", Mcl Publisher
Kum D and Lau H (2025), "The Modern Marketing Playbook: Win Digital-first Consumers With Real-world Strategies", World Scientific
ボーネット パ and ウィルツ ヨ (2025), "エージェント型AI ビジネス、働き方を一変させる協働知革命"
OTHER PUBLICATIONS
Huang DT-W and Ascarza E (2023), "Customer Data Privacy", Harvard Business Impact
Huang DT-W and Ascarza E (2023), "Design and Evaluation of Targeted Interventions", Harvard Business Impact
Christudason A, Tambyah SK and Grace W (2022), "“I would do it all over again!”: The perspectives of teaching assistants (TAs) engaged for hybrid classes", Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology
(2022), "Rethinking Learning Spaces During a Pandemic"
Christudason A, Tambyah SK and Grace W (2021), "Engaging Teaching Assistants (TAs) for Hybrid Teaching", Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology