Marketing
BOOKS & CASES
BOOKS/MONOGRAPHS
Wirtz J and Kunz WH (2026), "Corporate Digital Responsibility (CDR) in AI-Driven Marketing", Encyclopedia Of Artificial Intelligence In Marketing, Springer Nature Switzerland
Wirtz J and Kunz WH (2026), "Corporate Digital Responsibility in Tourism and Hospitality", The Ethics Of Ai In Hospitality And Tourism, Routledge
Wirtz J and Kunz WH (2026), "CORPORATE DIGITAL RESPONSIBILITY IN TOURISM AND HOSPITALITY: Ethical Challenges and Strategies for AI Implementation", Ethics Of Ai In Hospitality And Tourism Challenges And Opportunities
Hu S, Pang B, Xu G and Zhu Y (2026), "Salesforce Compensation and Composition in the Age of AI", Elsevier Bv
Wirtz J, Yu H, Bornet P, Stephens T, Wood R, Corbett FC, Yamaguchi S, Gohel R and Schei N (2026), "The Human-Agent Orchestrator Leading and Scaling AI-Driven Organizations", Irreplaceable Publishing
Wirtz J, Bornet P, Davenport TH, De Cremer D, Evergreen B, Fersht P, Gohel R and Khiyara S (2025), "AGENTIC ARTIFICIAL INTELLIGENCE: Harnessing AI Agents to Reinvent Business, Work, and Life"
Tambyah SK, Mukhopadhyay K and Jun FK (2025), "Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips", Sage Publications Ltd
Huang T-W, Ma L, Ascarza E and Israeli A (2025), "Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning", Elsevier Bv
Ang SH, Tuzovic S, Volkov M, Armstrong G, Fernandez KV and Kotler P (2025), "Marketing: An Introduction", Pearson/australia
Wirtz J, Lovelock C and Msm Eyse (2025), "Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi", Mcl Publisher
Wirtz J and Lovelock C (2025), "Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi", Mcl Publisher
Kum D and Lau H (2025), "The Modern Marketing Playbook: Win Digital-first Consumers With Real-world Strategies", World Scientific
OTHER PUBLICATIONS
Huang DT-W and Ascarza E (2023), "Customer Data Privacy", Harvard Business Impact
Huang DT-W and Ascarza E (2023), "Design and Evaluation of Targeted Interventions", Harvard Business Impact
Christudason A, Tambyah SK and Grace W (2022), "“I would do it all over again!”: The perspectives of teaching assistants (TAs) engaged for hybrid classes", Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology
(2022), "Rethinking Learning Spaces During a Pandemic"
Christudason A, Tambyah SK and Grace W (2021), "Engaging Teaching Assistants (TAs) for Hybrid Teaching", Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology