Marketing
BOOKS
Wirtz J and Kunz WH (2026), "Corporate Digital Responsibility (CDR) in AI-Driven Marketing", Encyclopedia Of Artificial Intelligence In Marketing, Springer Nature Switzerland
Wirtz J, Bornet P, Davenport TH, De Cremer D, Evergreen B, Fersht P, Gohel R and Khiyara S (2025), "AGENTIC ARTIFICIAL INTELLIGENCE: Harnessing AI Agents to Reinvent Business, Work, and Life"
Tambyah SK, Mukhopadhyay K and Jun FK (2025), "Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips", Sage Publications Ltd
Wirtz J, Lovelock C and Msm Eyse (2025), "Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi", Mcl Publisher
Wirtz J and Lovelock C (2025), "Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi", Mcl Publisher
ボーネット パ and ウィルツ ヨ (2025), "エージェント型AI ビジネス、働き方を一変させる協働知革命"
Wirtz J, Camilleri M, Zhong L and Rosenbaum MS (2024), "Ethical Considerations of Service Organizations in the Information Age", Elsevier Bv
Wirtz J, Kunz WH, Paluch S and Pitardi V (2024), "Service robots and their implications for service delivery", A Research Agenda For Service Marketing
Wirtz J, Kunz W, Hartley N and Tarbit J (2024), "The importance of corporate digital responsibility in a Digital Service World", Impact Of Digitalization On Current Marketing Strategies
Wirtz J and Werner HK (2023), "AI in Customer Service – A Service Revolution in the Making", Artificial Intelligence In Customer Service The Next Frontier For Personalized Engagement, Springer Nature
Wirtz J and Kunz WH (2023), "AI in Customer Service: A Service Revolution in the Making", Artificial Intelligence In Customer Service The Next Frontier To Personalized Engagement
Wirtz J and Chew P (2023), "Balancing demand and capacity in services", Elgar Encyclopedia Of Services
Wirtz J, Tarbit J, Hartley N and Kunz W (2023), "Corporate digital responsibility (CDR) in services", Elgar Encyclopedia Of Services
Tambyah SK, Jiuan TS and Lun YW (2023), "Happiness and Wellbeing in Singapore: Beyond Economic Prosperity"
Wirtz J, Kunz WH and Paluch S (2023), "Intelligent Automation, Service Robots, and AI – the Service Revolution is in Full Swing", Palgrave Studies In Marketing, Organizations And Society, Springer Nature Switzerland
Wirtz J, Holmqvist J and Fritze MP (2023), "Luxury service consumption", Elgar Encyclopedia Of Services
Wirtz J, Paluch S and Kunz W (2023), "Service robots and AI in the frontline", Elgar Encyclopedia Of Services
Wirtz J and Chew P (2023), "Strategies for developing customer loyalty for services", Elgar Encyclopedia Of Services
Wirtz J and Chew P (2023), "Understanding consumer behavior in the service encounter", Elgar Encyclopedia Of Services
Tambyah SK and Tan SJ (2022), "Consuming for happiness.", Apa Handbook Of Consumer Psychology., American Psychological Association
Wirtz J and Ehret M (2022), "Contract Innovation: Driving Scale and Scope of Nonownership Value Propositions—Chapter Description", Palgrave Handbook Of Service Management
Wirtz J, Lovelock C and Chew P (2022), "Essentials of Services Marketing, [GLOBAL EDITION]", Pearson
Wirtz J, Holmqvist J and Fritze MP (2022), "Managing the Exclusivity of Luxury Service Experiences", Palgrave Handbook Of Service Management
Toh TC and Tambyah SK (2022), "Opportunities and challenges in developing interdisciplinary thinking in undergraduate education", Student Growth And Development In New Higher Education Learning Spaces Student Centred Learning In Singapore
Kotler P, Armstrong G, Swee-Hoon A, Siew-Meng L and Chin-Tiong T (2022), "Principles of Marketing, An Asian Perspective", Pearson Higher Ed
Tambyah SK (2022), "Reflections and aspirations", Student Growth And Development In New Higher Education Learning Spaces Student Centred Learning In Singapore
Tan SJ and Tambyah SK (2022), "Singapore, Quality of Life", Encyclopedia Of Quality Of Life And Well-being Research, Springer International Publishing
Tambyah SK (2022), "Student Growth and Development in New Higher Education Learning Spaces: Student-centred Learning in Singapore"
Tambyah SK (2022), "The impact and potential of residential colleges: An overview", Student Growth And Development In New Higher Education Learning Spaces Student Centred Learning In Singapore
Wirtz J, Paluch S and Kunz WH (2022), "The service robot revolution", Research Handbook On Services Management
Wirtz J, Kunz WH and Paluch S (2022), "Toward a New Service Reality: Human–Robot Collaboration at the Service Frontline", Palgrave Handbook Of Service Management
Wirtz J, Pitardi V, Paluch S and Kunz W (2022), "Will Robots Judge Me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters: An Abstract", Developments In Marketing Science Proceedings Of The Academy Of Marketing Science