BBA
CORE COURSES
This course will equip business students with basic legal knowledge relating to commercial transactions so that they will be more aware of potential legal problems which may arise in the course of business. Having become aware, they can recourse to professional legal advice as is necessary in the circumstances. Subjects that meet these requirements include the Singapore Legal System, mediation and arbitration to resolve disputes, the types of various business organisations for businesses to conduct effectively within the law, directors’ duties & liabilities, the making of valid business contracts and the rights and obligations of traders in the market place and negligence in the business environment through misstatements.
Managerial Economics provides a foundation in microeconomics including game theory, behavioural economics and information economics. It aims to develop the capacity to appreciate the business environment and make decisions that advance the goals of the organization. The module emphasizes both theory and applications. The theory serves to construct a rigorous framework of microeconomic principles and techniques, and the applications bring real aspects into the classroom through multiple cases and practical examples. Students are expected to develop insights behind each economic concept, understand the theory to formalize it and eventually to build ability to apply their learning to the complex business realities.
This module aims to provide exposure to how microeconomic analytical tools can be applied to business practices. The module will focus on selected topics that are motivated by real-world observations of business operations. Students are expected to develop a simple understanding of how selected microeconomic analytical tools apply to business practices. Among the topics covered in the course are: fundamental economic thinking, uncertainty and behavioural economics, game theory and information economics, and economics of incentives and organisation.
This module aims to equip students with basic macroeconomic literacy. It provides essential concepts and tools to appreciate, analyse and evaluate economic growth, inflation, government monetary and fiscal intervention, trade liberalisation, international flow of capital, immigration and globalisation. The module applies these concepts and tools to topical issues of real-world importance to managers and policy-makers.
This is the integrative capstone course for undergraduate business students. It focuses on the roles, issues and dilemmas facing top managers. It examines the concept of strategy and the different aspects of managing strategically. There are three main learning objectives: Firstly, for students to understand the roots of success and failure in firms, as relating both to firm characteristics, and to their micro and macro environments. Secondly, for students to appreciate some of the pressing issues facing corporations in fast-paced environments. Thirdly, through the case method, students have an opportunity, in a simulated managerial role, to apply holistically what has been learnt in the functional business disciplines to complex business problems. Major topics include industry analysis, strategy formulation at the corporate, business and functional levels, firm diversification, strategic alliances, corporate governance, firm resources, core competencies, and the role of structure, culture, rewards, and control in strategy implementation. This course is targeted at all final-year business students.