Main Menu
Home
About
NUS Business School
Dean’s Message
Vision & Mission
Rankings
Why Study with Us?
Accreditations
Our People
Deanery
Advisory Board
Timeline & History
Study
UNDERGRADUATE
The NUS BBA
Majors & Minors
Double Degree Programme
GRADUATE
The NUS MSc Programmes
The NUS MBA
The NUS Executive MBA
The NUS Executive MBA (Chinese)
UCLA-NUS Executive MBA
PhD
EXECUTIVE DEVELOPMENT
Executive Education
SCHOLARSHIP & AWARDS
The NUS BBA
The NUS MSc Programmes
The NUS MBA
Faculty & Research
DEPARTMENT
Accounting
Analytics & Operations
Finance
Management & Organisation
Marketing
Real Estate
Strategy & Policy
RESEARCH CENTRES
Business Analytics Centre
Centre for Governance and Sustainability (CGS)
Centre for Investor Protection (CIP)
Research Excellence
Faculty Research
Faculty Directory
Publications
Case Studies
Professorships
Student Life
Career Services
Career Development
Recruit Talent
Entrepreneurship
NUS Enterprise
NUS Overseas College
Clubs & Organisations
BIZAD Club
The Master's Club (TMC)
MBA Student Council/Club
NUS Communities
Campus Facilities
Housing & Dining
Collaborate
Partners
Global Partnerships
Academic Partnerships
Corporate Partnerships
Alumni Association
BizAlum
NUS Business School Alumni
Media
Press Release
News Reports
60th Anniversary
Business Beat (BizBeat)
Students
Student Feedback
Staff
Alumni
Giving
Contact us
Home
About Us
NUS BUSINESS SCHOOL
Dean’s Message
Who We Are
Why Study with Us?
Rankings
Accreditations
History
Study
UNDERGRADUATE
The NUS BBA
Major Minors
Double Degree Programmes
POSTGRADUATE
The NUS MSc Programmes
The NUS MBA
The NUS Executive MBA
The NUS Executive MBA (Chinese)
UCLA-NUS Executive MBA
Doctor of Philosophy (PhD)
EXECUTIVE DEVELOPMENT
Executive Education
SCHOLARSHIP & AWARDS
The NUS BBA
The NUS MSc Programmes
The NUS MBA
Faculty & Research
DEPARTMENT
Accounting
Analytics & Operations
Finance
Management & Organisation
Marketing
Real Estate
Strategy & Policy
RESEARCH CENTRES
Business Analytics Centre
Centre for Governance and Sustainability (CGS)
Centre for Investor Protection (CIP)
RESEARCH EXCELLENCE
Faculty Research
Faculty Directory
Publication
Case Studies
Professorship
Ethics Review of Human Research
Student Life
CAREER SERVICES
Career Development
Talent Recruitment
ENTERPRENEURSHIP
NUS Enterprise
NUS Overseas College
CLUBS & ORGANISATIONS
BIZAD Club
The Master's Club (TMC)
MBA Student Council/Club
NUS Communities
CAMPUS FACILITIES
Housing & Dining
Collaborate
PARTNERSHIP
Academic Partnerships
Corporate Partnerships
ALUMNI ASSOCIATIONS
BizAlum
NUS Business School Alumni
Media
PRESS RELEASE
NEWS REPORTS
ANNOUNCEMENTS
Business Beat (BizBeat)
Commencement
Marketing
Faculty & Research
Faculty
Inside Look on Profs
Research Articles
Books and Cases
Recognition
Industry Consultative Committee
Programmes
BBA
Year 1 and Year 2 Courses
Specialisation Courses
Elective Courses
Tentative Curriculum
Tips from Marketing Seniors
Career Roadmap
Beyond the Classroom
Scholarships, Prizes and Bursaries
MSc (MAI)
Modules
Professors
Tips from MAI Seniors
Beyond the Classroom
How to Apply
PhD
Curriculum
Testimonials
PhD Students
Placements
How to Apply
Other Programmes
MBA
Marketing Courses
Prizes
How to Apply
MSc (Mgmt) + CEMS
Marketing Modules
How to Apply
Explore
Faculty Openings
Seminars
Contact Us
Marketing
PhD STUDENTS
Menu
Home
Faculty & Research
▾
Faculty
Inside Look on Profs
Research Articles
Books and Cases
Recognition
Industry Consultative Committee
BBA
▾
Year 1 and Year 2 Courses
Specialisation Courses
Elective Courses
Tentative Curriculum
Tips from Marketing Seniors
Career Roadmap
Beyond the Classroom
Scholarships, Prizes and Bursaries
MSc (MAI)
▾
Modules
Professors
Tips from MAI Seniors
Beyond the Classroom
Prizes
How to Apply
PhD
▾
Curriculum
Testimonials
PhD Students
Placements
How to Apply
Other Programmes
▾
MBA
MSc (Mgmt) + CEMS
Explore
▾
Faculty Openings
Seminars
Contact Us
Home
»
PhD
»
PhD Students
PhD STUDENTS
1
All
6
4
3
2
1
Xiao Long
Research Interest:
Incentive system design, pricing strategies, and service marketing, particularly in the context of digital and intelligent transformation.
Supervisor:
Assoc Prof Yan Zhang
Year:
1
