Marketing
PhD STUDENTS
PhD STUDENTS
Yuen Wei Lun
Research Interest: Consumer Behavior; Judgment and Decision Making; Sustainable Consumption; Technology and Consumer Well‑Being Supervisor: Professor Leonard Lee Year: 6
Guo Yuxin
Research Interest: Substantive: Sales force automation; human-AI interaction; incentive design Methods: Machine learning; causal inference; field experiments; network analysis Supervisor: Dr Zhu Yuting Year: 4
Cong Yuzhang
Research Interest: Judgement and Decision Making - Digital Platforms and Consumer Behavior: How digital platform design shapes consumer expression and perception. - Behavioral Observation and Social Inference: How people infer others’ intentions and preferences, and how observing others’ behavior shapes their own judgments, preferences, and choices. Supervisor: Assoc Prof Yan Zhang Year: 3
Wang Siqi
Research Interest: Methodologies: Machine Learning, Representation Learning, Deep Learning, Causal Inference Supervisor: Dr Ian Weaver Year: 3