Marketing
OUR GOAL
To be the best department for Marketing by building thought leadership through scholarship in teaching and excellence in research.
Scholarship in Teaching
Excellence in Research
Obligatory Publicity Increases Charitable Acts
In “Obligatory Publicity Increases Charitable Acts,” Dr Adelle Xue Yang examines how charity campaigns that require self-promotion can recruit more contributions and campaign promoters than conventional charity campaigns.
Banking Happiness
In “Banking Happiness,” Professor Leonard Lee discusses how consumers “accumulate happiness” to enhance their ability to cope with anticipated sadness later.
Incentives for Learning: How Free Offers Help or Hinder Motivation
In ‘Incentives for Learning: How Free Offers Help or Hinder Motivation,” Associate Professor Lee Yih Hwai examines how incentives for learning can be designed to promote lasting learning motivation. The authors examined this research question in the context of continuing education, in which adult learners were given the opportunity to take educational courses for free. The authors contrasted two approaches commonly used when offering free courses—a tuition waiver versus a tuition refund. Although both arrangements were priced at zero, refunds outperformed waivers in promoting long-term learning, due to the monetary cost incurred in the former instance (even if it was refundable).
No Magic for Market Entry
In ‘No Magic for Market Entry in Taxi Markets‘, Dr Xia Xiaoyu and Associate Professor Chong Juin Kuan showed the lack of market knowledge prevented the usual magical emergence of equilibrium from happening in taxi markets.
Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments
In “Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments“, Dr Min Kim develops a new machine learning model to infer consumers’ product preferences in large and frequently changing store assortments
Third-Party Reviews
Professor Noah Lim studies the relational factors that may affect the decisions of third-party raters and service providers in a setting where service providers compete with one another in “Third-Party Reviews and Quality Provision.”
OUR PROGRAMMES
We bring our scholarship and expertise to blend conceptual and managerial insights, and the latest marketing developments in our programmes.
OUR FOCUS
We groom the next generation of international marketing leaders to be critical thinkers and global trend setters.
Our students not only adapt to but also thrive in uncertain and rapidly changing business environments.
All-rounded Marketers
From digital marketing essentials and rigorous data analysis to branding strategies built on a bedrock of industry trends and psychological insights, NUS professors are dedicated to nurturing all-rounded marketers in the digital age and beyond.”
Lim Zi Ai
MSc (Marketing Analytics & Insights)
OUR PEOPLE
We attract the best students worldwide, taught by our international multi-disciplinary faculty trained in some of the best institutions in the world.
Marketing
Marketing Seniors
Read what our Marketing Seniors say in their bag of tips and tricks on modules and internships.
MSc (Marketing Analytics & Insights)
Want to know what MAI Seniors have to say about the programme and the profs?
Professors
Take an inside look on our Marketing profs and their views about teaching and research.