New curriculum will future-proof students for rapidly changing work environment through strengthened industry collaborations and specialisations
Singapore, 27 February 2017 – The National University of Singapore (NUS) Business School will launch a new Bachelor of Business Administration (BBA) and Bachelor of Business Administration (Accountancy) curriculum for incoming students admitted from Academic Year 2017/2018.
The new curriculum is aimed at equipping students with enhanced competencies to prepare them as leaders for the future economy while retaining and building on the rigour for which NUS Business School is known. Carefully designed by a review committee over the past 10 months, the changes offer five main benefits for students including:
Professor Bernard Yeung, Dean of the NUS Business School, said: “We strongly believe in providing our students with a rigorous learning experience that enriches and prepares them for their careers and life beyond graduation. While the current structure and content of our undergraduate business and accountancy programmes are renowned, we are adapting to market trends and factoring in different learning approaches targeted at students of this generation. In this new curriculum, we ensure the knowledge we ground our students in is relevant to this rapidly changing environment. Beyond knowledge creation and dissemination, the new curriculum will bridge knowledge and practice, provide business-relevant opportunities, inculcate creativity, and instil students with the confidence to face the business world.”
Prof Yeung added: “As our current undergraduates have shown, students entering our programme are capable of selecting and completing multiple internships and overseas experiences, while balancing their core discipline within the candidature period. Seeing how they’ve thrived, we are now formally recognising and translating these valuable efforts into graduation requirements. At the same time, we are taking the opportunity to introduce immersive and intensive learning methods, while offering new relevant specialisations to augment their educational experience.”
Over the years, regular reviews have been conducted to ensure the curriculum stays relevant to industry needs and market demands. The last major revision to the BBA curriculum was in 2010.
Key changes to the NUS BBA undergraduate curriculum
In an increasingly volatile world, with an economy driven by rapid changes in technology, graduates face greater ambiguity in career, industry and national boundaries. With this in mind, the new NUS BBA curriculum is developed around the characteristics of an AGILE business leader.
A.G.I.L.E. stands for:
The four key enhancements made to the NUS BBA undergraduate curriculum are: rigorous, relevant and rewarding curriculum; customisable world class degree; hands-on third-year capstone modules; and required international exposure.
Rigorous, relevant and rewarding curriculum
Customisable world class degree
The streamlining of core modules under the new curriculum will empower students to better customise their degrees based on personal interests, aspirations and career ambitions:
For example, besides a BBA degree with specialisation in Innovation and Entrepreneurship, students can read a Second Major in Business Analytics with the School of Computing, all within the standard candidature period. Or, a BBA degree with specialisation in Marketing plus a Second Major in Psychology with NUS Faculty of Arts and Social Sciences (FASS). Or, a BBA degree with specialisation in Finance plus a Second Major in Economics with NUS FASS. Please refer to Annex B for other examples and a full list of specialisations offered.
BBA (Acc) students also have the enhanced flexibility as they can complete their degrees paired with, for example, a Minor in Information Security or Business Analytics, without any overload. For a full list of Accounting modules, please refer to Annex C.
In addition, BBA undergraduates will also be eligible for direct admissions when opting to take on a second major or minor pairing offered by different Faculties.
Hands-on third-year capstone modules
Year Three students will have the option to experience intensive one-week modules which provide hands-on learning, driven by undertaking actual entrepreneurial or social projects. There will be two modules offered:
Required international exposure Students will be able to meaningfully expand their horizons and graduate as globally-minded, culturally aware individuals. Overseas opportunities include:
The above curriculum revisions will apply to the next intake of students due for admission to the School in August 2017. For more information, please refer to: bba.nus.edu/bba2017.
Annex
*Note: Module names are subject to final modification.