Professorship

Professor Sam Yam Kai Chi, the Jardine Cycle & Carriage Professor of Business Administration at NUS Business School, is shaping the future of human-technology interaction.

“There’s a lot of speculation about Artificial Intelligence (AI) and robots replacing our jobs, but my research shows that even in highly automated environments, widespread job displacement isn’t the reality.”

To understand how humans and technology can coexist successfully, Professor Yam explores the complexities of human-technology interaction. He notes that even with advanced technology, human-like qualities in robots are still important, “We still prefer humanoid robots with names and friendly faces in service roles.”

As Associate Dean (Faculty Development) and Head of the Management & Organisation department, Professor Yam also champions innovative teaching experiences. Drawing on his extensive field research in Japan, where he collaborated with organisations like the world’s first robot-staffed hotel and temple, Professor Yam designed a first-of-its-kind study programme to Kyoto for NUS business students. This immersive experience allowed students to witness cutting-edge automation firsthand, bridging the gap between theory and real-world application.

“The chaired professorship I received in March 2024 empowers me to go beyond research,” Professor Yam shares. “It also provides the resources to create truly impactful learning experiences that bridge the gap between theory and the real world.”

Looking ahead, Professor Yam plans to explore the ethical dimensions of AI, particularly its impact on young adults and the potential of AI-powered therapies as well as coaching. “By understanding how to effectively implement these technologies, we can harness their power to improve our lives,” Professor Yam emphasises.