Marketing
RESEARCH ARTICLES
ARTICLES
Somasundaram, Ingrid Koch and Lim, Noah (2023), "Raising the AC Temperature in the Tropics, One Degree at a Time", Energy Economics, 128
Werner Kunz, Nicole Hartley, James Tarbit and Wirtz, Jochen (2023), "Corporate Digital Responsibility in Service Firms and their Ecosystems", Journal of Service Research, 26(2)
Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, Vincent Dutot, Reto Felix, Raffaele Filieri, Carlos Flavián, Anders Gustafsson, Chris Hinsch, Svend Hollensen, Varsha Jain, Jooyoung Kim, Anjala S. Krishen, Jared O. Lartey, Neeraj Pandey, Samuel Ribeiro?Navarrete, Ramakrishnan Raman, Philipp A. Rauschnabe, Amalesh Sharma, Marianna Sigala, Cleopatra Veloutsou and Wirtz, Jochen (2022), "Metaverse marketing: How the metaverse will shape
the future of consumer research and practice", Psychology & Marketing
James ‘Jimmy’ Tarbit, Nicole Hartley, Werner Kunz and Wirtz, Jochen (2022), "Corporate Digital Responsibility: Dealing with Ethical, Privacy and Fairness Challenges of AI", Journal of AI, Robotics & Workplace Automation, 1(4)
Patrick van Esch, Yuanyuan (Gina) Cui, Gopal Das, Shailendra Pratap Jain and Wirtz, Jochen (2022), "Tourists and AI: A Political Ideology Perspective", Annals of Tourism Research, 97
Del Ponte, Lina Ang, Lianjun Li, Wilson Tam , Wei-Jie Seow and Lim, Noah (2022), "Change of Air Quality Knowledge, Perceptions, Attitudes and Practices Pre- and Post- Wildfires in the United States", Science of the Total Environment, 836
Marcello M. Mariani, Rodrigo Perez?Vega and Wirtz, Jochen (2022), "AI in Marketing, Consumer Research & Psychology: A Systematic Literature Review and Research Agenda", Psychology & Marketing, 39(4)
Chen Lin, Gopal Das and Wirtz, Jochen (2022), "Viewpoint: Cost-Effective Healthcare Developments and Research Opportunities in China, India and Singapore", Journal of Services Marketing, 36(4)
Shultz, Janet Hoek, Wai Yan Leong, Raj Srinivasan, Madhu Viswanathan, Klaus Wertenbroch and Lee, Leonard (2022), "JPPM’s Global Perspective and Impact: An Agenda for Research on
Marketing and Public Policy", Journal of Public Policy & Marketing, 41(1)
Valentina Pitardi, Stefanie Paluch, Werner H. Kunz and Wirtz, Jochen (2022), "Service Robots, Agency, and Embarrassing Service Encounters", Journal of Service Management, 33(2)

