Marketing
RESEARCH ARTICLES
ARTICLES
Song Y, Li X, Wang H and Shen M (2025), "Claiming single or multiple product benefits: Moderating role of intergoal association", Journal Of Business Research, 189
Wang J and Wei C (2025), "Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?", Journal Of Marketing Research, 62, 4
Elhajjar S and Itani OS (2025), "Examining the impact of social media de-influencing on audiences", Internet Research, Emerald
Mahmoud AB, Kumar V, Berman A, Elhajjar S and Fuxman L (2025), "Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation", European Journal Of Marketing, 59, 3, Emerald
Li X, Jiang Z and Lu Y (2025), "Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse", Journal Of The Association For Consumer Research, 10, 2
Zhu Y, Lu H and Simester D (2025), "Optimizing Scalable Targeted Marketing Policies with Constraints", Marketing Science, 44, 5
Overton G, Evangelidis I and Vosgerau J (2025), "People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?", Journal Of Consumer Research, 52, 1
Elhajjar S (2025), "Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies", Asia Pacific Journal Of Marketing And Logistics, 37, 2, Emerald
Cheah I, Ladeira WJ, Santini FDO, Rasul T, Elhajjar S, Yasin N and Akhtar S (2024), "Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis", The Service Industries Journal, 44, 15-16, Informa Uk Limited
Jiang Z, Li X, Luo C, Yi C and Tucker C (2024), "Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising", Management Science, 70, 10
Huang T-W and Ascarza E (2024), "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals", Marketing Science, 43, 4, Institute For Operations Research And The Management Sciences
Zhang Y and Yang Z (2024), "Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals", Journal Of Consumer Research, 51, 3
Elhajjar S and Al‐Sulaiti KI (2024), "Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village", International Journal Of Tourism Research, 26, 5, Wiley
Khair N, Elhajjar S and Hamzeh Z (2024), "Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity", Fashion Theory, 28, 4, Informa Uk Limited
Elhajjar S and Yacoub L (2024), "Social media research: We are publishing more but with weak influence.", Plos One, 19, 2
Elhajjar S (2024), "The current and future state of the marketing management profession", Journal Of Marketing Theory And Practice, 32, 2, Informa Uk Limited
Elhajjar S and Yacoub L (2024), "The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon", Journal Of Marketing For Higher Education, 34, 2, Informa Uk Limited
Zhu Y and Cao X (2024), "The Power of Commitment in Group Search", Marketing Science, 43, 1
Elhajjar S, Yacoub L and Ouaida F (2024), "The present and future of the B2B sales profession", Journal Of Personal Selling & Sales Management, 44, 2, Informa Uk Limited
Wang J and Toure-Tillery M (2024), "Unclearly Immoral: Low Self-Concept Clarity Increases Moral Disengagement", Journal Of Experimental Psychology-general, 153, 12, Amer Psychological Assoc
Ang ATY, Tambyah SK and Leong CH (2024), "Using spatial big data to analyse neighbourhood effects on immigrant inclusion and well-being", International Journal Of Intercultural Relations, 102
Xiong X, Zhang Y and Zhou X (2023), "Adding a third-party player in the sender-receiver deception game", Current Psychology, 42, 32
Liu M, Tang X, Zhang S, Zhu Y, Xia S and Meng Q (2023), "Algorithm Aversion: Evidence from Ridesharing Drivers", Management Science, Informs
Elhajjar S (2023), "An Investigation of Consumers’ Negative Attitudes Towards Banks", Corporate Reputation Review, 26, 1, Springer Science And Business Media Llc
Elhajjar S, Yacoub L and Yaacoub H (2023), "Automation in business research: systematic literature review", Information Systems And E-business Management, 21, 3, Springer Science And Business Media Llc
Wang J and Yu Y (2023), "Beautify the blurry self: Low Self-Concept clarity increases appearance management", Journal Of Consumer Psychology, 33, 2, John Wiley & Sons Ltd
Elhajjar S and Borna S (2023), "BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’ VIEWS AND ATTITUDES", Marketing Education Review, 33, 3, Informa Uk Limited
Elhajjar S (2023), "Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study", Journal Of Retailing And Consumer Services, 71, Elsevier Bv
Elhajjar S (2022), "Attitudes toward femvertising in the Middle East: the case of Lebanon", Journal Of Islamic Marketing, 13, 5, Emerald
Elhajjar S (2022), "Digital marketing jobs: What are recruiters looking for?", Journal Of Education For Business, 97, 1, Informa Uk Limited
Tan SJ, Tambyah SK, Liu RL and Minton EA (2022), "Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values", Journal Of Business Ethics, 175, 1
Elhajjar S (2022), "Impact of electronic word-of-mouth on brand relationship and purchase intention: the case of the smartphone industry", International Journal Of Business Innovation And Research, 28, 2, Inderscience Publishers
Lee YH and Yeung C (2022), "Incentives for learning: How free offers help or hinder motivation", International Journal Of Research In Marketing, 39, 2
Elhajjar S, Kaskas M and Tlaiss S (2022), "Investigating the causes and consequences of addiction to high-Tech brands", Technology Analysis & Strategic Management, 34, 8, Informa Uk Limited
Zhang Y and Gao L (2022), "Procedure Dependence in Resource Allocations: How Focusing on Resource or Target Affects Variety-Seeking", Journal Of Experimental Psychology General, 151, 11
Lee AY, Wang J, Lee L, Yeung C, Böckenholt U, Ohme R and Reykowska D (2022), "The Enthusiasts and the Reluctants of COVID-19 Vaccine Uptake: A Cluster Analysis", Journal Of The Association For Consumer Research, 7, 2
Elhajjar S (2022), "Towards a better understanding of the concept of revenge against banks", International Journal Of Bank Marketing, 40, 7, Emerald
Elhajjar S and Ouaida F (2022), "Use of social media in healthcare.", Health Mark Q, 39, 2