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06
Mar
TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Zhenling Jiang, Assistant Professor of Marketing, The Wharton School, University of Pennsylvania
21
Feb
Highlighting Uncertainty: Does it Decrease or Increase Consumer Confidence?
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Beidi Hu, Doctoral Candidate, University of Pennsylvania
14
Feb
Color Analytics for Data-Driven Brand Communications
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Daria Dzyabura, Professor of Marketing , New Economic School & Skolkovo School of Management
07
Feb
Review-based Linguistic Matching
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Oded Netzer, Arthur J. Samberg Professor of Business, Columbia University
31
Jan
Disrespectful promotions: The Negative Impact of price promotions on products linked to stigmatized identities
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Jennifer Argo, Carthy Professor of Marketing , University of Alberta
24
Jan
More is Not Enough: What Greed is and What Greed Does
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Marcel Zeelenberg, Professor of Economic Psychology , Tilburg University
21
Aug
Changing Roles of Word-of-Mouth Communications in Repeated Consumption Decisions:The Case of Serial Drama Viewing
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 3-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Masakazu Ishihara, Associate Professor of Marketing, New York University
23
Aug
Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling
10:30 am 12:00 am
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Catherine Tucker, Sloan Distinguished Professor of Management Professor, Marketing, Massachusetts Institute of Technology
21
Jun
Open-ended decisions: Because life is not a multiple choice test
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 2-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Ming Hsu, Associate Professor, William Halford Jr. Family Chair in Marketing, University of California, Berkeley
12
Jun
The Economics of Recommender Systems: Evidence from a Field Experiment on MovieLens
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 2-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Guy Aridor, Assistant Professor of Marketing and Donald P. Jacobs Scholar, Northwestern University
26
Apr
Is (Smart) Technology Really Making Us Dumber? Marketing Analytics Improves the Mental, Managerial and Financial Performance of Entrepreneurs
2:00 pm 3:30 pm
NUS Business School, Mochtar Riady Building, 6-4, 15 Kent Ridge Drive, Singapore 119245 (Map)
Pradeep K Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, The University of Chicago Booth School of Business
21
Apr
Providing Asset in the Sharing Economy: Low Childhood Socioeconomic Status as a Barrier
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Meng Zhu, Professor , Johns Hopkins University
22
Mar
Influence or Advertise: The Role of Social Learning in Influencer Marketing
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Ron Berman, Assistant Professor of Marketing, University of Pennsylvania
31
Mar
Attention Theory
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 3-3, 15 Kent Ridge Drive, Singapore 119245 (Map)
Chew Soo Hong, Emeritus Professor, Department of Economics, National University of Singapore
05
Apr
Protect the Innocent or Punish the Guilty? Explaining Seemingly Inconsistent Beliefs About Which Types of Errors to Prevent Versus Fix in Punishment and Reward Systems
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
Franklin Shaddy, Assistant Professor of Marketing and Behavioral Decision Making, University of California, Los Angeles
01
Dec
You Think Failure Is Hard? So Is Learning From It
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 3-2, 15 Kent Ridge Drive, Singapore 119245 (Map)
Ayelet Fishbach, Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing, The University of Chicago
11
May
Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-term (vs. Long-term) Costs
9:00 am 10:30 am
Zoom Meeting
Kaitlin Woolley, Associate Professor, Cornell University
04
May
NFT Marketplace Design and Market Intelligence
10:30 am 12:00 pm
NUS Business School, Mochtar Riady Building, 3-7, 15 Kent Ridge Drive, Singapore 119245 (Map)
Pavel Kireyev, Assistant Professor of Marketing, INSEAD, Fontainebleau
13
Apr
Regulatory Fit Intensifies Moral Predispositions
9:00 am 10:30 am
Zoom Meeting
Angela Y. Lee, Mechthild Esser Nemmers Professor of Marketing, Northwestern University
09
Jul
The Role of Supply-Abundance Salience in Consumers’ Assortment-Size Preferences
3:00 pm 4:30 pm
Zoom Meeting
Yangjie Gu, Associate Professor of Marketing , HEC Paris
22
Sep
Identifying the Temporal Profiles of Hedonic Decline
9:00 am 10:30 am
Zoom Meeting
Jeffrey Galak, Associate Professor of Marketing, Carnegie Mellon University
10
Sep
Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets
9:00 am 10:30 am
Virtual Meeting
Shreyans Goenka, Assistant Professor of Marketing, Virginia Tech, Virginia Polytechnic Institute and State University
24
Jun
Risky Business: The Risk-Reward Trade-off Is Different for Nonprofit and For-Profit Firms
9:00 am 10:30 am
Zoom Meeting
Cynthia Cryder, Associate Professor of Marketing, Washington University in St. Louis