Marketing
BOOKS & CASES
BOOKS
Pascal Bornet, Thomas H. Davenport, David De Cremer, Brian Evergreen, Phil Fersht, Rakesh Gohel, Shail Khiyara, Nandan Mullakara, Pooja Sund and Wirtz, Jochen (2025), "Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life", Irreplaceable Publishing
Wirtz, Jochen (2023), "Essentials of Services Marketing", 4th, Harlow, UK: Pearson Education
Paluch, Werner H. Werner and Wirtz, Jochen (2022), "The Service Robot Revolution", Edward Elgar Publishing
Christopher Lovelock and Wirtz, Jochen (2021), "Services Marketing: People, Technology, Strategy", 9th, New Jersey: World Scientific
Pascal Bornet, Ian Barkin and Wirtz, Jochen (2021), "Intelligent Automation – Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human"
Gary Armstrong, Sarah Denize, Michael Volkov, Anita Love, Sean Doherty, Patrick van Esch and Ang, Swee Hoon (2020), "Principles of Marketing", 8th edition, Pearson Education
Carolyn Lo, Catherine Mei Ling Wong, Janson Yap, Chan Ghee Koh and Lee, Leonard (2020), "A Socio-Psychological Perspective", World Economic Forum: Geneva
Wirtz, Jochen (), "Available in some 26 Translations and/or Adaptations"
Hardeep Chahal, Jeevan Jyoti and Wirtz, Jochen (), "Understanding the Role of Business Analytics", Springer
Tan Soo Jiuan and Tambyah, Siok Kuan (2018), "Happiness, Wellbeing and Society: What Matters for Singaporeans", Routledge
Tan, Soo Jiuan and Tambyah, Siok Kuan (2018), "Happiness, Wellbeing and Society: What Matters for Singaporeans", Routledge
Kotler P, Keller KL, CT Tan, SM Leong and Ang, Swee Hoon (2017), "Marketing Management: An Asian Perspective", 7th edition, Pearson Education
CASES
Wirtz, Jochen (), "Video: Service Revolution, Part 1"
Wirtz, Jochen (), "Video: Service Revolution, Part 2"
Wirtz, Jochen (), "Video: Service Revolution, Part 3"
Wirtz, Jochen (), "Video: Driving Growth: Cost-effective Service Excellence, Part 1"
Wirtz, Jochen (), "Video: Driving Growth: Cost-effective Service Excellence, Part 2"
Paluch Stephanie, Kunz and Wirtz, Jochen (2020), "Service Robots and the Future of Service", 2nd edition, Springer Gabler-Verlag
Shannon Sheen Yee Wu, Eik Chieh Chia, Danny Chien Yi Khoo, Wee Boon Khoo and Ang, Swee Hoon (2020), "OWNDAYS: Changing Eyewear Necessity to Fashion Accessory", Academy of Asian Business Review
Kum, Doreen (2020), "Bumbox: Choosing a Business Model for a Start-up", Ivey Publishing
Qizhang Liu, Bin Ding and Kum, Doreen (2020), "Ronds: A Pioneer in a Blue Ocean (A)", Ivey Publishing
Qizhang Liu, Bin Ding and Kum, Doreen (2020), "Ronds: A Pioneer in a Blue Ocean (B)", Ivey Publishing
Wirtz, Jochen (), "Strategic Pathways to Cost-Effective Service Excellence", Eileen Bridges and Kendra Fowler (eds.), in The Routledge Handbook of Service Research Insights and Ideas
Michael Ehret and Wirtz, Jochen (2019), "Sharing Uncertainty Across Organizations: Service Capital and Customer Engagement for Realizing Nonownership Value", Linda Hollebeek and David Sprott (eds.), in Handbook of Research on Customer Engagement, Edward Elgar Publishers