Marketing
BOOKS & CASES
BOOKS
Wirtz, Jochen (2023), "Essentials of Services Marketing", 4th, Harlow, UK: Pearson Education
Paluch, Werner H. Werner and Wirtz, Jochen (2022), "The Service Robot Revolution", Edward Elgar Publishing
Christopher Lovelock and Wirtz, Jochen (2021), "Services Marketing: People, Technology, Strategy", 9th, New Jersey: World Scientific
Pascal Bornet, Ian Barkin and Wirtz, Jochen (2021), "Intelligent Automation – Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human"
Gary Armstrong, Sarah Denize, Michael Volkov, Anita Love, Sean Doherty, Patrick van Esch and Ang, Swee Hoon (2020), "Principles of Marketing", 8th edition, Pearson Education
Carolyn Lo, Catherine Mei Ling Wong, Janson Yap, Chan Ghee Koh and Lee, Leonard (2020), "A Socio-Psychological Perspective", World Economic Forum: Geneva
CASES
Paluch Stephanie, Kunz and Wirtz, Jochen (2020), "Service Robots and the Future of Service", 2nd edition, Springer Gabler-Verlag
Shannon Sheen Yee Wu, Eik Chieh Chia, Danny Chien Yi Khoo, Wee Boon Khoo and Ang, Swee Hoon (2020), "OWNDAYS: Changing Eyewear Necessity to Fashion Accessory", Academy of Asian Business Review
Qizhang Liu, Bin Ding and Kum, Doreen (2020), "Ronds: A Pioneer in a Blue Ocean (A)", Ivey Publishing
Qizhang Liu, Bin Ding and Kum, Doreen (2020), "Ronds: A Pioneer in a Blue Ocean (B)", Ivey Publishing
Kum, Doreen (2020), "Bumbox: Choosing a Business Model for a Start-up", Ivey Publishing