Marketing
BOOKS & CASES
BOOKS
Tambyah SK, Mukhopadhyay K and Jun FK (2025), "Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips", Sage Publications Ltd
Tambyah SK, Jiuan TS and Lun YW (2023), "Happiness and Wellbeing in Singapore: Beyond Economic Prosperity"
Tambyah SK and Tan SJ (2022), "Consuming for happiness.", Apa Handbook Of Consumer Psychology., American Psychological Association
Toh TC and Tambyah SK (2022), "Opportunities and challenges in developing interdisciplinary thinking in undergraduate education", Student Growth And Development In New Higher Education Learning Spaces Student Centred Learning In Singapore
Kotler P, Armstrong G, Swee-Hoon A, Siew-Meng L and Chin-Tiong T (2022), "Principles of Marketing, An Asian Perspective", Pearson Higher Ed
Tambyah SK (2022), "Reflections and aspirations", Student Growth And Development In New Higher Education Learning Spaces Student Centred Learning In Singapore
Tan SJ and Tambyah SK (2022), "Singapore, Quality of Life", Encyclopedia Of Quality Of Life And Well-being Research, Springer International Publishing
Tambyah SK (2022), "Student Growth and Development in New Higher Education Learning Spaces: Student-centred Learning in Singapore"
Tambyah SK (2022), "The impact and potential of residential colleges: An overview", Student Growth And Development In New Higher Education Learning Spaces Student Centred Learning In Singapore
Shamdasani P (2021), "Leadership of the brand: Time for asian leaders to leverage branding to build passionate and high-performing organizations", On The Emergence And Understanding Of Asian Global Leadership
(2020), "Principles of Marketing"
Tambyah SK and Tan SJ (2018), "Happiness, wellbeing and society: What matters for Singaporeans"
CASES
Christudason A, Tambyah SK and Grace W (2022), "“I would do it all over again!”: The perspectives of teaching assistants (TAs) engaged for hybrid classes", Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology
Tambyah SK and Toh TC (2022), "Rethinking Learning Spaces During a Pandemic"
Christudason A, Tambyah SK and Grace W (2021), "Engaging Teaching Assistants (TAs) for Hybrid Teaching", Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology