Marketing
BOOKS & CASES
BOOKS
Wirtz J and Kunz WH (2026), "Corporate Digital Responsibility (CDR) in AI-Driven Marketing", Encyclopedia Of Artificial Intelligence In Marketing, Springer Nature Switzerland
Wirtz J, Bornet P, Davenport TH, De Cremer D, Evergreen B, Fersht P, Gohel R and Khiyara S (2025), "AGENTIC ARTIFICIAL INTELLIGENCE: Harnessing AI Agents to Reinvent Business, Work, and Life"
Tambyah SK, Mukhopadhyay K and Jun FK (2025), "Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips", Sage Publications Ltd
Wirtz J, Lovelock C and Msm Eyse (2025), "Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi", Mcl Publisher
Wirtz J and Lovelock C (2025), "Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi", Mcl Publisher
ボーネット パ and ウィルツ ヨ (2025), "エージェント型AI ビジネス、働き方を一変させる協働知革命"
Wirtz J, Camilleri M, Zhong L and Rosenbaum MS (2024), "Ethical Considerations of Service Organizations in the Information Age", Elsevier Bv
Wirtz J, Kunz WH, Paluch S and Pitardi V (2024), "Service robots and their implications for service delivery", A Research Agenda For Service Marketing
Wirtz J, Kunz W, Hartley N and Tarbit J (2024), "The importance of corporate digital responsibility in a Digital Service World", Impact Of Digitalization On Current Marketing Strategies
Wirtz J and Werner HK (2023), "AI in Customer Service – A Service Revolution in the Making", Artificial Intelligence In Customer Service The Next Frontier For Personalized Engagement, Springer Nature
Wirtz J and Kunz WH (2023), "AI in Customer Service: A Service Revolution in the Making", Artificial Intelligence In Customer Service The Next Frontier To Personalized Engagement
Wirtz J and Chew P (2023), "Balancing demand and capacity in services", Elgar Encyclopedia Of Services
CASES
Christudason A, Tambyah SK and Grace W (2022), "“I would do it all over again!”: The perspectives of teaching assistants (TAs) engaged for hybrid classes", Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology
Tambyah SK and Toh TC (2022), "Rethinking Learning Spaces During a Pandemic"
Christudason A, Tambyah SK and Grace W (2021), "Engaging Teaching Assistants (TAs) for Hybrid Teaching", Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology