Marketing
BBA
TENTATIVE CURRICULUM
| Semester I |
Semester II |
| Level 1000 modules | |
| MKT1705 Principles of Marketing |
MKT1705 Principles of Marketing |
| MKT1705X Principles of Marketing (Non-Business students) |
MKT1705X Principles of Marketing (Non-Business students) |
| Level 2000 modules | |
| MKT2711 Marketing Venture Challenge |
MKT2711 Marketing Venture Challenge |
| Level 3000 modules | |
| MKT3701 Marketing Strategy: Analysis & Practice |
MKT3701 Marketing Strategy: Analysis & Practice |
| MKT3702 Consumer Behaviour |
MKT3702 Consumer Behaviour |
| MKT3711 Services Marketing |
MKT3711 Services Marketing |
| MKT3714 Digital Marketing |
MKT3714 Digital Marketing |
| MKT3715 Business-to-Business Marketing |
MKT3715 Business-to-Business Marketing |
| MKT3716 Customer Relationship Management |
MKT3716 Customer Relationship Management |
| MKT3717 Product & Brand Management |
MKT3717 Product & Brand Management |
| MKT3718 Advertising & Promotion Management |
MKT3718 Advertising & Promotion Management |
| MKT3722 Research for Marketing Insights |
MKT3723 Wealth Management Marketing |
| MKT3724 Sustainability Marketing |
MKT3724 Sustainability Marketing |
| MKT3812 Game Theory & Strategic Analysis |
|
| Level 4000 modules | |
| MKT4719 Distribution Management: Channels and Platforms |
MKT4720 Product Experience Management |
| MKT4720 Product Experience Management |
MKT4722 Personal Selling & Sales Management |
| MKT4722 Personal Selling & Sales Management |
MKT4723 Customer Experience Management |
| MKT4723 Customer Experience Management |
MKT4761A Growing & Marketing the Next On-Demand Unicorn |
| MKT4761F Disruption and Marketing |
MKT4761F Disruption and Marketing |
| MKT4811 Pricing Strategy |
MKT4811 Pricing Strategy |
| MKT4812 Marketing Analytics |
|