MSc (Marketing Analytics & Insights)
Our Marketing Analytics & Insights (MAI) programme is designed to be relevant to the world of big data and analytics. Taught by faculty with expertise in both analytics and insights, MAI students can build on such knowledge to prepare for themselves a distinguished career in this important area in marketing.
I’m interested in Marketing and believe strongly that analytics is a must-have skill in this digital age. Pursuing this programme turned out to be one of the best decisions I’ve made! I interned in two companies in data-centric positions, and think all the modules that I studied prepared me well to take on these roles. Having knowledge of both Marketing and Analytics puts me in a very sweet spot.”
Ajith Kumar Ramasamy Madeswaran
MSc (Marketing Analytics & Insights)