Students take the primer module, BPM1705 Understanding How Business Works as they embark on their academic journey at NUS Business School.

The module introduces students to business functions such as analytics, entrepreneurship, finance, management, marketing, operations and strategy. It helps students understand how these business functions integrate holistically for companies to grow and have a competitive advantage.

The module is delivered through an online introductory lecture, a series of faculty-delivered videos and reading assignments.  These videos and readings help give students a preview and understanding of what they will learn in NUS Business School. To integrate understanding, students will watch the module’s capstone video to apply what they have learnt.

In understanding how business works, this primer module empowers students to kickstart their learning with the right tools to make important business decisions.

This module is the introductory module in marketing. It is designed to provide students with comprehensive and broad knowledge of marketing principles to help them analyse and interpret marketing phenomena and suggest courses of action in response to marketing problems. It covers topics such as the marketing concept, the marketing environment, and the marketing mix which includes product, pricing, distribution and promotion. Other related topics include consumer behaviour, market segmentation and targeting, and marketing research.

This module is taught in seminar style and students are encouraged to actively participate in class. Cases, assignments, and/or projects may also be used for understanding the marketing concepts and application.

By the end of this module, students will appreciate the application of marketing principles in their everyday life and assess the quality of the marketing strategies employed by companies.

As the foundation module for business students, it provides the basis for later concentration in the marketing area.

This module is the introductory module in marketing for non-Business students. It is designed to provide students with comprehensive and broad knowledge of marketing principles to help them analyse and interpret marketing phenomena and suggest courses of action in response to marketing problems. It covers topics such as the marketing concept, the marketing environment, and the marketing mix which includes product, pricing, distribution and promotion. Other related topics include consumer behaviour, market segmentation and targeting, and marketing research.

This module is taught in a lecture setting with break-ups in tutorials for smaller groups. In tutorials, students are encouraged to actively participate. Cases, assignments, and/or projects may also be used for understanding the marketing concepts and application.

By the end of this module, students will appreciate the application of marketing principles in their everyday life and assess the quality of the marketing strategies employed by companies.

As the foundation module, it provides the basis for taking high marketing modules in the future, and as part of the requirements for a Minor in Business.

Ever think of being an entrepreneur and starting your own business? Small businesses are the growth driver for the world’s economy, and every day new products and services are created from start-ups to unique local businesses that help fuel new ideas and innovation.

And today, more than ever, marketing helps these ideas to become a successful business due to our connected, mobile world, the abundance of digital tools that are available to small enterprises and online marketing solutions that help businesses find the right customers anywhere in the world.

This module offers a unique opportunity for aspiring entrepreneurs to work with fellow classmates in developing a marketing strategy to turn their ideas into real, viable businesses. From a marketing perspective, the class will cover digital tools, social media, and mobile marketing solutions to help students formulate their business plans and go-to-market strategies.