Marketing
RESEARCH ARTICLES
Yan Zhang and Zheshuai Yang (2023), "Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals", Journal of Consumer Research, (forthcoming)
C Leong , L Jin , D Kim , J Kim , YY Teo and Teck Hua Ho (2022), "Assessing the Impact of Novelty and Conformity on Hesitancy Towards COVID-19 Vaccines Using MRNA Technology", Communications Medicine, 2,
Yi Junjian , Junhong Chu and Ivan P.L. Png (2022), "Early-life exposure to hardship increased risk tolerance and entrepreneurship in adulthood with gender differences", Proceedings of the National Academy of Sciences of the United States of America, (forthcoming)
Huang, Szu-chi and Leonard Lee (2022), "The 5’s of Consumer
Health: A Framework and Curation of JCR Articles on Health and
Medical Decision Making", Journal of Consumer Research, (forthcoming)
Faraji-Rad, Ali and Leonard Lee (2022), "Banking Happiness", Journal of Consumer Research, (forthcoming)
Chung, Jaeyeon , Leonard Lee, Donald R. Lehmann and Claire I. Tsai (2022), "Spending Windfall (‘Found’) Time on Hedonic versus
Utilitarian Activities", Journal of Consumer Research, (forthcoming)
Hai Long Duong , Junhong Chu and Yao Dai (2022), "Taxi Drivers' Response to Cancellations and No-shows: New Evidence for Reference-dependent Preferences", Management Science, (forthcoming)
Gao Leilei and Yan Zhang (2022), "Procedure dependence in resource allocations: How
focusing on resource or target affects variety-seeking", Journal of Experimental Psychology: General, (forthcoming)
Yao Dai , Chuang Tang and Junhong Chu (2022), "A Dynamic Model of Owner Acceptance
in Peer-to-Peer Sharing Markets", Marketing Science, (forthcoming)
Ham Sung , Ingrid Koch , Noah Lim and Jiabin Wu (2021), "Conflict of Interest in Third-Party Reviews: An Experimental Study", Management Science, 67(12), 7535-7559
Xu Zhang , Puneet Manchanda and Junhong Chu (2021), "'Meet Me Halfway’: The Costs and Benefits of Bargaining", Marketing Science, 40(6), 1009-1216
Yanlai Chu , Junhong Chu and Hongju Liu (2021), "The impact of mergers and acquisitions on brand equity: A structural analysis", International Journal of Research in Marketing , 38(3), 615-638
Sumit Agarwal, Swee Hoon Ang, Yongheng Deng and Yonglin Wang (2021), "Mortgage Brokers and the Effectiveness of Regulatory Oversights", Management Science, 67(8), 5278–5300
C Yeung , Teck Hua Ho, R Sato , N Lim , R M van Dam , H-C Tan , K-W Tham and R Ali (2021), "Cash Incentives for Weight Loss Work Only for Males", Behavioural Public Policy, (forthcoming)
Teck Hua Ho, C Leong and C Yeung (2021), "Success at scale: Six suggestions from implementation and policy sciences", Behavioural Public Policy, 5, 71-79
Teck Hua Ho, Soeun Park and Xuanming Su (2021), "A Bayesian Level-k Model in n-Person Games", Management Science, 5, 71-79
Junhong Chu, Liu Haoming and Salvo Alberto (2021), "Air Pollution as a Determinant of Food Delivery and Related Plastic Waste", Nature Human Behaviour, (forthcoming)
Kalaignanam Kartik , Kapil Tulil , Tarun Kushwaha , Leonard Lee and David Gal (2021), "Marketing Agility: The Concept, Antecedents, and a
Research Agenda", Journal of Marketing , (forthcoming)
Junhong Chu, Yige Duan , Xianling Yang and Li Wang (2021), "The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium", Management Science, (forthcoming)
Adelle Xue Yang, Minjung Koo and Jaewon Hwang (2021), "Remember Me, Will You?’: Overusing Material Gifts for Interpersonal Memory Management", Journal of Consumer Psychology, (forthcoming)
Vishal Narayan, Herd Kelly and Girish Mallapragada (2021), "Does Connectivity Among Backers Help or Hurt Crowdfunding Success of New Ideas?", Journal of Marketing , (forthcoming)
Vishal Narayan and Shreya Kankanhalli (2021), "The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India", Journal of Marketing , (forthcoming)
Adelle Xue Yang and Hsee Christopher (2021), "Obligatory Publicity Increases Charitable Acts", Journal of Consumer Research, (forthcoming)
Puranam Dinesh , Vrinda Kadiyali and Vishal Narayan (2021), "The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews", Marketing Science, ,
Li Jia , Noah Lim and Hua Chen (2020), "Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment", Marketing Science, 39(6), 1122-1141
Yu Ding and Yan Zhang (2020), "Hiding Gifts behind the Veil of Vouchers: On the Effect of Gift Vouchers versus Direct Gifts in Conditional Promotions", Journal of Marketing Research, 57(4), 739–754
Chung, Kevin , Keehyung Kim and Noah Lim (2020), "Social Structures and Reputation in Expert Review Systems", Management Science, 66(7), 2801-3294
Miaolei Jia , Xiuping Li and Aradhna Krishna (2020), "Unpacking Self-Control: When More Categories Lead to Lower Calorie Budgets", Journal of Consumer Research, 46(5), 853–870
SC Kou , S Yang , C-J Chang , Teck Hua Ho and L Graver (2020), "Unmasking the Actual COVID-19 Case Count", Clinical Infectious Diseases, 71, 2949–2951
Sadat Reza , Puneet Manchanda and Juin Kuan (on leave) Chong (2020), "Identification and Estimation of Endogenous Peer Effects in the Presence of Multiple Reference Groups", Management Science, (forthcoming)
Tomaino Geoff , Jasper Teow , Ziv Carmon , Leonard Lee, Moshe Ben-Akiva , Charlene Chen , Wai Yan Leong , Shanjun Li , Nan Yang and Jinhua Zhao (2020), "Mobility as a Service (MaaS): The Importance of
Transportation Psychology", Marketing Letters, (forthcoming)
Shaddy, Franklin and Leonard Lee (2020), "Price Promotions Cause Impatience", Journal of Marketing Research, (57)1, 118-133