BOOKS

Jochen Wirtz and Christopher Lovelock (2021), "Services Marketing: People, Technology, Strategy" , 9th, New Jersey: World Scientific, (forthcoming)

Pascal Bornet , Ian Barkin and Jochen Wirtz (2021), "Intelligent Automation - Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human"

Gary Armstrong , Sarah Denize , Michael Volkov , Swee Hoon Ang, Anita Love , Sean Doherty and Patrick van Esch (2020), "Principles of Marketing" , 8th edition, Pearson Education

Sumit Agarwal, Swee Hoon Ang and Tien Foo Sing (2020), "Kiasunomics 2: Economic Insights for Everyday Life" , World Scientific

CASES

Swee Hoon Ang, Shannon Sheen Yee Wu , Eik Chieh Chia , Danny Chien Yi Khoo and Wee Boon Khoo (2020), "OWNDAYS: Changing Eyewear Necessity to Fashion Accessory" , 6(1), pp121-146 , Academy of Asian Business Review

Doreen Kum, Qizhang Liu and Bin Ding (2020), "Ronds: A Pioneer in a Blue Ocean (A)" , Ivey Publishing

Doreen Kum, Qizhang Liu and Bin Ding (2020), "Ronds: A Pioneer in a Blue Ocean (B)" , Ivey Publishing

Doreen Kum (2020), "Bumbox: Choosing a Business Model for a Start-up" , Ivey Publishing