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        06
        Mar
        TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Zhenling Jiang, Assistant Professor of Marketing, The Wharton School, University of Pennsylvania
        21
        Feb
        Highlighting Uncertainty: Does it Decrease or Increase Consumer Confidence?
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Beidi Hu, Doctoral Candidate, University of Pennsylvania
        14
        Feb
        Color Analytics for Data-Driven Brand Communications
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Daria Dzyabura, Professor of Marketing , New Economic School & Skolkovo School of Management
        07
        Feb
        Review-based Linguistic Matching
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Oded Netzer, Arthur J. Samberg Professor of Business, Columbia University
        31
        Jan
        Disrespectful promotions: The Negative Impact of price promotions on products linked to stigmatized identities
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Jennifer Argo, Carthy Professor of Marketing , University of Alberta
        24
        Jan
        More is Not Enough: What Greed is and What Greed Does
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Marcel Zeelenberg, Professor of Economic Psychology , Tilburg University
        21
        Aug
        Changing Roles of Word-of-Mouth Communications in Repeated Consumption Decisions:The Case of Serial Drama Viewing
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 3-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Masakazu Ishihara, Associate Professor of Marketing, New York University
        23
        Aug
        Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling
        10:30 am 12:00 am
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Catherine Tucker, Sloan Distinguished Professor of Management Professor, Marketing, Massachusetts Institute of Technology
        21
        Jun
        Open-ended decisions: Because life is not a multiple choice test
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 2-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Ming Hsu, Associate Professor, William Halford Jr. Family Chair in Marketing, University of California, Berkeley
        12
        Jun
        The Economics of Recommender Systems: Evidence from a Field Experiment on MovieLens
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 2-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Guy Aridor, Assistant Professor of Marketing and Donald P. Jacobs Scholar, Northwestern University
        26
        Apr
        Is (Smart) Technology Really Making Us Dumber? Marketing Analytics Improves the Mental, Managerial and Financial Performance of Entrepreneurs
        2:00 pm 3:30 pm
        NUS Business School, Mochtar Riady Building, 6-4, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Pradeep K Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, The University of Chicago Booth School of Business
        21
        Apr
        Providing Asset in the Sharing Economy: Low Childhood Socioeconomic Status as a Barrier
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Meng Zhu, Professor , Johns Hopkins University
        22
        Mar
        Influence or Advertise: The Role of Social Learning in Influencer Marketing
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Ron Berman, Assistant Professor of Marketing, University of Pennsylvania
        31
        Mar
        Attention Theory
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 3-3, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Chew Soo Hong, Emeritus Professor, Department of Economics, National University of Singapore
        05
        Apr
        Protect the Innocent or Punish the Guilty? Explaining Seemingly Inconsistent Beliefs About Which Types of Errors to Prevent Versus Fix in Punishment and Reward Systems
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 6-1, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Franklin Shaddy, Assistant Professor of Marketing and Behavioral Decision Making, University of California, Los Angeles
        01
        Dec
        You Think Failure Is Hard? So Is Learning From It
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 3-2, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Ayelet Fishbach, Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing, The University of Chicago
        11
        May
        Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-term (vs. Long-term) Costs
        9:00 am 10:30 am
        Zoom Meeting
        Kaitlin Woolley, Associate Professor, Cornell University
        04
        May
        NFT Marketplace Design and Market Intelligence
        10:30 am 12:00 pm
        NUS Business School, Mochtar Riady Building, 3-7, 15 Kent Ridge Drive, Singapore 119245 (Map)
        Pavel Kireyev, Assistant Professor of Marketing, INSEAD, Fontainebleau
        13
        Apr
        Regulatory Fit Intensifies Moral Predispositions
        9:00 am 10:30 am
        Zoom Meeting
        Angela Y. Lee, Mechthild Esser Nemmers Professor of Marketing, Northwestern University
        09
        Jul
        The Role of Supply-Abundance Salience in Consumers’ Assortment-Size Preferences
        3:00 pm 4:30 pm
        Zoom Meeting
        Yangjie Gu, Associate Professor of Marketing , HEC Paris
        22
        Sep
        Identifying the Temporal Profiles of Hedonic Decline
        9:00 am 10:30 am
        Zoom Meeting
        Jeffrey Galak, Associate Professor of Marketing, Carnegie Mellon University
        10
        Sep
        Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets
        9:00 am 10:30 am
        Virtual Meeting
        Shreyans Goenka, Assistant Professor of Marketing, Virginia Tech, Virginia Polytechnic Institute and State University
        24
        Jun
        Risky Business: The Risk-Reward Trade-off Is Different for Nonprofit and For-Profit Firms
        9:00 am 10:30 am
        Zoom Meeting
        Cynthia Cryder, Associate Professor of Marketing, Washington University in St. Louis