Masterclass: Understanding & Influencing Consumers
Synopsis
Understanding consumers is key to unlocking effective strategies to wow them, converting them from passive to passionate consumers. The consumer journey is discussed and how each point of contact can be used to influence consumer behaviour to optimize attention, persuasion, recall, attitudinal changes and purchase behaviour.
| Date: |
| Saturday, 26 August 2023 |
| Time: |
| 2:00 pm - 4:00 pm |
| Venue: |
|
The Westin Grande Sukhumvit 259 Sukhumvit Road, Khwaeng Khlong Toei Nuea, Watthana, Bangkok Thailand 10110 (Map) |
| Dress Code: |
| Smart casual |
Speakers
Ang Swee Hoon
Associate Professor,
Professor Ang Swee Hoon received her PhD in Marketing from the University of British Columbia. She has written several leading Marketing textbooks with Philip Kotler for Asia as well as for Australia and New Zealand. She is also a co-author of a series titled Kiasunomics: Stories of Singaporean Economic Behaviours that brings behavioural economic research to the general population to help them make better decisions for a smarter-thinking nation. Professor Ang has received over 15000 citations on Google Scholar. She is also an outstanding educator having been honored with the university’s Teaching Excellence Award numerous times.
For General Enquiries:
| mscbiz@nus.edu.sg | |
| +65 6516 3370 | website |