SPIRE Industry Conference
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The COVID-19 pandemic, competition from e-commerce, and tighter foreign worker policies — all challenge Singapore service businesses. The only way forward is to up your game through higher productivity. Join industry and academic leaders at NUS’ second annual conference on service productivity to hear how outstanding Singapore businesses have reconfigured their operations and marketing to increase productivity.

As the safety and well-being of our attendees are our top priority, on-site attendees are required to be fully vaccinated. You are considered to be fully vaccinated 14 days after receiving your second dose of the vaccine.

Guest of Honour:

Mr Shi Yonghong
Co-founder, Haidilao

Date:
Tuesday, 21 September 2021
Time:
8:45 am - 1:00 pm
Venue:
NUS Business School
Mochtar Riady Building BIZ 1 Seminar Room 5-4
15 Kent Ridge Drive
Singapore 119245 (Map)
Dress Code:
Office attire

Programme

9:00 am - 9:05 am Opening address
Prof Ivan Png
Distinguished Professor, Strategy & Policy, Economics, NUS
Principal Investigator, Service Productivity and Innovation Research (SPIRE)

Panel 1 – Healthcare

9:05 am - 9:15 am Perspectives of Smart Health through the lens of COVID-19
Asst Prof Sean Lam
Head, Data Science, Singapore Health Services, Health Services Research Centre
Assistant Professor, Duke-NUS Medical School
9:15 am - 9:25 am Evaluation versus Recommendation: Understanding the Differences Between Two Customer Feedback Measures to Improve Service Productivity
Assoc Prof Li Xiuping
Deputy Academic Director, The NUS EMBA-Chinese
Department of Marketing, NUS Business School
9:25 am - 9:35 am Panel Discussion
Asst Prof Sean Lam, Assoc Prof Li Xiuping

Chair: Asst Prof Gong Jie
9:35 am - 9:45 am Break

Panel 2 – Retail

9:45 am - 9:55 am Retail Innovation in a Post-COVID World
Mr Herman Tan
CTO, Red Cube
Ex-COO, Bodyshop Indonesia
Ex-Vice Chairman, Matahari Putra Prima
Visiting Fellow, Institute of Operations Research and Analytics (IORA), NUS
9:55 am - 10:05 am Automation and Human Resources at a Supermarket Group
Asst Prof Ong Pinchuan
Department of Strategy & Policy, NUS Business School
10:05 am - 10:15 am Panel Discussion
Mr Herman Tan, Asst Prof Ong Pinchuan

Chair: Prof Leonard Lee
Deputy Director, Lloyd's Register Foundation Institute for the Public Understanding of Risk
Deputy Head of Marketing, NUS Business School
10:15 am - 10:25 am Break

Panel 3 – Logistics

10:25 am - 10:35 am Digitalization of Customer Interactions
Mr Albert Kho Kee How
Managing Director, Group Technology and Operations, United Overseas Bank Limited (UOB)
10:35 am - 10:45 am Balancing Customers for Geographically Separated Service Systems
Assoc Prof He Shuangchi
Deputy Head (Research)
Department of Industrial Systems Engineering and Management, Faculty of Engineering
10:45 am - 10:55 am Panel discussion
Mr Albert Kho, Assoc Prof He Shuangchi

Chair: Prof Ivan Png
10:55 am - 11:05 am Break
11:05 am - 11:25 am Plenary Session
Guest of Honour: Mr Shi Yonghong

Moderator: Assoc Prof Chong Juin Kuan
Deputy Director, Centre for Behavioural Economics
Department of Marketing, NUS Business School

For General Enquiries:

Rayne bizphdresearch@nus.edu.sg
+65 6601 5783 website