Asian Business Series: Balancing Business Transformation and Heritage Preservation
Business, Tech and Digital Transformation are buzzwords used very loosely in today’s world. And unless it is used carefully, and used in a way that makes the brand better, not necessarily different, it can just be businesses spending resources on new toys and eventually wasting them all.
Join Mr Benjamin Boh, Managing Director of McDonald’s Singapore (Hanbaobao Pte Ltd), as he shares insights on how to balance Business Transformation and Heritage Preservation.
Asst Prof Ng Weiyi (Strategy & Policy) will moderate the Q&A session.
Please RSVP by 30 January 2024, Tuesday, 1200 hrs.
Hosted by Strategic Relations
| Date: |
| Wednesday, 31 January 2024 |
| Time: |
| 4:30 pm - 6:00 pm |
| Venue: |
|
Shaw Foundation Alumni House SFAH Coriander Room Level 2 11 Kent Ridge Drive Singapore 119244 (Map) |
| Dress Code: |
| Business attire |
Speakers
Benjamin Boh
Managing Director, McDonald's Singapore,
Benjamin Boh is the Managing Director of McDonald’s Singapore (Hanbaobao Pte Ltd) and first joined the McDonald’s system in 2013. Prior to leading the Singapore business, he was with McDonald’s Japan as the Director of Strategy & Planning leading business change and had also been the Director of Strategy & Planning for the McDonald’s regional team.
His career in the earlier days was focused on insights and analytics in the FMCG space, and strategic brand development in regional and global positions at Analytic Partners and Procter & Gamble.
For General Enquiries:
| Debra Chan | debra.chan@nus.edu.sg |
| 66017099 | website |