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Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models - NUS Business School
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Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models
marketing
In "
Seminars and talks
"
Speakers
Ryan Dew
Assistant Professor of Marketing and Govil Family Faculty Scholar, University of Pennsylvania
Date:
Wednesday, 14 January 2026
Time:
10:30 am - 12:00 pm
Venue:
NUS Business School
Mochtar Riady Building 6-1
15 Kent Ridge Drive
Singapore 119245 (
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)
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