Curriculum AY2017/2018 and AY2018/2019

PROGRAMME REQUIREMENTS FOR THE BACHELOR OF BUSINESS ADMINISTRATION (BBA) FOR STUDENTS WHO MATRICULATE IN ACADEMIC YEAR 2017/2018 AND ACADEMIC YEAR 2018/2019.

Students are enrolled directly into an Honours programme, which they can withdraw if they wish. Students are required to complete 160 Units to graduate.

The degree requirements for the refreshed BBA programme are listed below. For further elaborations on each component, please refer to the drop-down accordions.

BBA DIRECT HONOURS PROGRAMME REQUIREMENTS

BBA Honours Degree Requirements (Total 160 Units)
University Level Requirements (5 courses worth 20 Units) General Education Courses
Programme Requirements (94 Units) BIZ Core Courses (13 courses worth 50 Units) BIZ Specialisation Courses (6 courses worth 24 Units) Honours Programme Courses (5 courses worth 20 Units)
Unrestricted Elective Courses (46 Units)
NON – CREDIT, GRADUATING REQUIREMENTS 1. Academic Orientation Courses: •  BPM1701 Calculus & Statistics •  BPM1702 Microsoft Excel and PowerPoint for Business 2. Intensive 1st-year primer course: •  BPM1705 Understanding How Business Works 3. Career Preparation: •  Career Creation Starter Courses a. STR1000 Career Creation Starter Workshops b. STR2000 Career Creation Starter Clinics •  Global Immersion and Study
Note: Students may graduate with the BBA general degree upon completion of 120 Units, comprising the general education courses (20 Units), core courses (50 Units), specialisation courses (24 Units) and unrestricted elective courses (26 Units).

The University Level Requirement (ULR) is a graduation requirement which comprises General Education, aimed to connect disciplinary knowledge and perspectives with the skills needed for lifelong learning beyond the university.

For cohort 2016/17 onwards:
All students are required to read and pass five General Education (GE) courses, one from each pillar:

1. Human Cultures
2. Asking Questions
3. Quantitative Reasoning
4. Singapore Studies
5. Thinking and Expression

Please click here to view the course trailers.

Students are strongly encouraged to complete the GE courses within the first two years of their candidature.

The NUS BBA programme features a streamlined core with 13 foundational courses. Individually, the courses contribute to either the Leadership, Analytical or Functional component of the core curriculum. Collectively, they provide NUS Business students a comprehensive, strong foundation to various aspects of business. The courses are listed below.

List of Core Courses

Course Code	Course Title
(i)   Analytical Core
DAO1704	Decision Analytics using Spreadsheets
DAO2702	Programming for Business Analytics
BSP1703	Managerial Economics
BSP2701	Global Economy (2 Unit)
(ii)   Functional Core
ACC1701	Accounting for Decision Makers
BSP1702	Legal Environment of Business
MKT1705	Principles of Marketing
MNO1706	Organisational Behaviour
FIN2704	Finance
DAO2703	Operations and Technology Management
(iii)   Leadership Core
MNO2705	Leadership and Decision Making under Uncertainty
BSP3701	Strategic Management
ES2002	Business Communication for Leaders (BBA)

The curriculum boasts 7 specialisations for students to choose from. New to the curriculum are 3 specialisations – Business Analytics, Innovation & Entrepreneurship, and Business Economics. Please refer to the tables below about each specialisation and their courses.

Kindly note that the courses listed are non-exhaustive and may not be offered every semester. Students should always refer to NUSMods or the Module Outlines page for the latest course offerings.

Students are required to fulfil 24 Units of specialisation courses. Those who wish to read two specialisations may use Unrestricted Elective Courses to freely complete a second specialisation within the BBA programme. Note that no course can be double-counted for more than one specialisation. There is also no entrance requirement (e.g. no GPA cut-off) for reading additional specialisations.

Students may read up to a maximum of 60 Units of level-1000 courses. Any level-1000 course taken in excess of the 60 Units will not count towards the fulfilment of the degree requirements. For polytechnic graduates, 20 Units of advanced placement credits (exemptions) awarded under Unrestricted Electives from work completed at the polytechnic level, will NOT be counted against the 60 Units limit.

A course may be worth 1, 2, 3 or 4 Units. Core, required and elective specialisation courses are worth four Units each unless otherwise stated. Additional elective courses of one, two or three Units may be introduced as and when necessary.

1. Business Analytics

With the increasing availability of computing power, decision making has undergone an evolutionary change, resulting in more use of data at all levels within an organisation. Business graduates thus need to be more numerate and analytical. We often see positions requiring a higher level of analytics know-how being advertised by recruiters to form decision teams with expertise in collecting and extracting actionable intelligence out of data. We aim to train our business students to the level where they can immediately be a valuable interface between data scientists and senior management, or qualify for the best graduate business analytics programmes globally.

This specialisation will pivot on the core business knowledge already acquired by all BBA students, and will take good contextual management understanding as given. Graduates with this specialisation should function very well as a data-savvy business consultant, either internally for their own organisations or externally for client establishments.

Business students will already have benefited from instructions in the online academic orientation course BPM1702 Microsoft Excel Skills for Business at the beginning of their first year, as well as DAO1704 Decision Analytics using Spreadsheets and DAO2702 Programming for Business Analytics.

Refer here for more information on the Business Analytics specialisation.

Please visit our public interest group for more details.

List of Business Analytics Specialisation Courses

Course Code	Course Title
Business Analytics Specialisation Required Courses
DBA3702	Descriptive Analytics with R
DBA3803	Predictive Analytics in Business
IT3010	Data Management for Business Analytics
Business Analytics Specialisation Elective Courses (Choose any 2 specialisation elective courses from the list below)
DBA3701	Introduction to Optimisation
DBA3711	Stochastic Models in Management
DBA3712	Dynamic Pricing & Revenue Management
DBA3713	Analytics for Risk Management
DBA4714	Deep Learning and Generative AI in Business
DBA3751	Independent Study in Business Analytics (4 Unit)
DBA3752	Independent Study in Business Analytics (2 Unit)
DBA3761	Topics in Business Analytics
DBA4711	Applied Analytics
DBA4712	Causal Analytics for Managerial Decisions
DBA4713*	Network Analytics with Business Applications
DBA4751	Advanced Independent Study in Business Analytics (4 Unit)
DBA4752	Advanced Independent Study in Business Analytics (2 Unit)
DBA4761	Seminars in Analytics
DBA4761A	Sem in Analytics: Tidyverse Principles And Tidymodels
DBA4811	Analytical Tools for Consulting
DBA4812	Supply Chain Analytics
DBA4813	AI Strategies in Business
DOS3811	Technology and Business Innovation
DOS4811	Data Visualisation & Actionable Intelligence
DOS4813	Managerial Problem Solving
MKT3811	Marketing Analysis and Decision Making
MKT4812	Marketing Analytics
MNO4716*	Using R for HR Analytics and Machine Learning
ACC3715**	Accounting Analytics and AI
IE4214	Revenue Management and Pricing Analytics *Students may take either IE4214 or DBA3712 or both but only one of them will be counted towards their BA or OSCM specialisation. That is, students are not allowed to count both courses towards the same specialisation in either BA or OSCM.
IS3221	Enterprise Resource Planning Systems
IS424	Social Media Network Analysis
BT4212	Search Engine Optimisation and Analytics
BT4222	Mining Web Data for Business Insights

*Available from Semester 1, AY2023/24 onwards
** Available from Semester 1, AY2024/25

2. Innovation and Entrepreneurship Specialisation 

The Innovation and Entrepreneurship specialisation aims to equip our students to become visionaries and change makers to lead the transformation of Singapore businesses into the future economy. The pace of innovation means the industries our students enter will drastically transform over the course of their careers. Economic growth will come from leaders who understand the organisational and business challenges inherent in these changes, and are comfortable managing an uncertain environment.

This specialisation will furnish our students with broad theoretic lenses to lead change effectively, whether in an entrepreneurial venture or a large multinational corporation. Partnered with rich experiential projects and courses, students will enter the workplace comfortably applying these theories with the broader skills developed in the BBA Programme.

This specialisation will interest a broad cross-section of BBA students from those planning specific careers in management consulting or entrepreneurship to those who want to be well-equipped for the dynamic industrial environment.

List of Innovation and Entrepreneurship Specialisation Courses

Course Code	Course Title
Innovation & Entrepreneurship Specialisation Required Courses
BSN3701 / TR3008**	Technological Innovation
BSN3702 / TR3002N*	New Venture Creation
BSN3703	Entrepreneurial Strategy
Innovation and Entrepreneurship Specialisation Elective Courseules (Choose any 3 specialisation elective courses from the list below)
BSN3711	The Entrepreneurial Ecosystem in Singapore & SE Asia
BSN3712	Innovation and Intellectual Property
BSN3713	Entrepreneurial Boot Camp
BSN3714	Co-Creating Value (Tools for Collaborative Innovation)
BSN3715	Digital Strategy
BSN3716	360-Degree Business Innovation Strategy
BSN3717/BSP3011	Family Business
BSN3751	Independent Study in Innovation & Entrepreneurship (4 Unit)
BSN3811	People Strategy
BSN4711	Product Validation
BSN4712	Managing Social Networks in Markets and Organisations
BSN4751	Advanced Independent Study in Innovation & Entrepreneurship (4 Unit)
BSN4811	Innovation and Productivity
BSN4811A	Innovation and Productivity (with Econometrics)
MNO3811	Social Entrepreneurship
MNO4761C	SILHCM: Talent Development and Performing with Impact
MNO4861C	SILHCM: Corporate Entrepreneurship & Business Model Evaluation
TR3001**	New Product Development

* Must be letter-graded and taken on NOC

** Must be completed BEFORE August 2023

3. Business Economics Specialisation

To ensure that students in this specialisation receive holistic training in business economics, the curriculum offers distinct alternative pathways from the second to the fourth year. To maximise synergies, the curriculum uses multiple courses from the Departments of Economics, Analytics & Operations, and Marketing.

Why Business Economics?

a) Offers a coherent specialisation for BBA students seeking careers in management or economic consulting, finance, or general management.

b) Develops a group of talent who will be well versed in business and management practices, and are also strongly proficient in economics.

Who should take it?

a) BBA students pursuing careers in management or economic consulting.

List of Business Economics Specialisation Courses

Course Code	Course Title
Business Economics Specialisation Required Courses
BSE3701	Macroeconomic Principles in the Global Economy
BSE3702	Economics of Strategy
BSE3703	Econometrics for Business I
Business Economics Specialisation Elective Courses (Choose any 3 specialisation elective courses from the list below)
BSE3711	Strategic Thinking – Economic Applications
BSE3712	Behavioural Economics
BSE3751	Independent Study in Business Economics
BSE3761	Topics in Business Economics
BSE3761A	Economic System in Asian Business Environment
BSE4711	Econometrics for Business II
BSE4712	Economics of Organisations
BSE4713	Causal Econometrics for Business
BSE4751	Advanced Independent Study in Business Economics
BSE4761	Seminars in Business Economics
BSN4811	Innovation and Productivity
BSN4811A	Innovation and Productivity (with Econometrics)
DBA3702	Descriptive Analytics in R
DBA3803	Predictive Analytics in Business
DBA4811	Analytical Tools for Consulting
DOS4811	Data Visualisation
DOS4812	Business-Driven Technology
MKT3812	Game Theory & Strategic Analysis
MKT4811	Pricing Strategy
MNO4711	Consulting to Management
EC3322	Industrial Organisation I
EC3332	Money and Banking I
EC3373	ASEAN Economies
EC3375	Economy and Business of Japan and Korea
EC3378	Emerging India in Asia’s Economic Integration
EC3396	Economic Analysis of Law I
EC3394	Psychology and Economics

4. Leadership and Human Capital Management Specialisation

Leadership is the linchpin in organisations and teams. By understanding leadership, students will place themselves in a central node of influence to inspire people, create organisational outcomes, and ultimately realize the full potential of human capital.

To keep the specialisation current and relevant, keen attention will be paid to the shifting business landscape that forms the backdrop to leadership, for instance, trends on human resource (HR) big data analytics, controversial new organisational structures, and the impact of technology and globalization. These will be addressed in advanced seminar classes in collaboration with other departments where we probe the evolving role of leadership and how to lead organisations to stay ahead in a rapidly changing world. At the same time, Human Capital Management will proactively address the changes in the environment, especially on its horizontal and vertical alignment with strategy and culture to obtain sustainable competitive advantage for the firm and people.

Students who achieve this specialisation can look forward to careers in management consulting, HR consulting, organisation development, HR generalist/specialist, and HR policy maker.

List of Leadership & Human Capital Management Specialisation Courses

Course Code	Course Title
Leadership & Human Capital Management Specialisation Required Courses
MNO3701	Human Capital Management
MNO3702	Negotiation and Conflict Management
MNO3703	Leading in the 21st Century
Leadership & Human Capital Management Specialisation Elective Courses (Choose any 3 specialisation elective courses from the list below)
MNO3711	Managing Change
MNO3712	Training and Development
MNO3713	Management of Employee Relations
MNO3714	Business with a Social Conscience
MNO3715	Leading Groups and Teams
MNO3716	Principles of Global Management
MNO3751	Independent Study in Leadership & Human Capital Mgt
MNO3752	Independent Study in Leadership & Human Capital Mgt (2 Unit)
MNO3761	Topics in Leadership and Human Capital Management
MNO3761A	TILHCM: Employee and Organisational Misbehaviours
MNO3761B	TILHCM: Managing China Venture
MNO3761C	TILHCM: Crisis Management
MNO3811	Social Entrepreneurship
BSN3811	People Strategy
MNO4711	Consulting to Management
MNO4712	Experiencing Work: Effects on Behaviour & Well-Being
MNO4713	Leading Across Borders
MNO4714	Developing Impactful Social Sector Solutions
MNO4715**	Foresight and Scenario Planning
MNO4716*	Using R for HR Analytics and Machine Learning
MNO4717**	Talent Acquisition
MNO4751	Adv Independent Study in Leadership & Human Capital Mgt
MNO4752	Adv Independent Study in Leadership & Human Capital Mgt (2 Unit)
MNO4761	Seminars in Leadership and Human Capital Management
MNO4761A	SILHCM: Compensation and Performance Management
MNO4761B	SILHCM: Job Attitudes
MNO4761C	SILHCM: Talent Development and Performing with Impact
MNO4761D	SILHCM: Industry 4.0, Technology, & Management Implications
MNO4861C	SILHCM: Corporate Entrepreneurship & Business Model Evaluation

* Available from Semester 1, AY2022/23 onwards

** Available from Semester 2, AY2022/23 onwards

5. Finance

The finance specialisation aims to produce ethical, high quality and job-ready finance professionals with a global mind-set for the finance industry. This is achieved through the following dimensions: industry relevance, ethics, breadth, rigour, and cross discipline. The finance specialisation is a Certified Financial Analyst (CFA) programme partner, meeting the CFA programme curriculum requirements which are updated frequently for industry relevance.

The specialisation involves many distinguished industry professionals as adjunct professors and invited speakers, bringing to the classroom the latest know how and innovations in the industry. Other than internships, students complete a field service project with a company in the industry which involves solving real business problems faced by the company. Students take part and perform well in finance competitions organised by the industry. The finance specialisation takes the development of ethics very seriously. All students go through an ethics workshop based on the CFA Institute Code of Ethics and Standards of Professional Conduct. The ethics dimension is often revisited in every finance course through discussions and case studies. Students are held to the highest standard of ethics requirement, especially in the area of non-plagiarism, honesty in assessment related work, and professionalism in project work.

The specialisation addresses the need for breadth through its three required finance courses: FIN3701 Corporate Finance, FIN3702 Investment Analysis and Portfolio Management and FIN3703 Financial Markets. This ensures that students know the basic workings in the various sectors within the finance industry. It addresses the need for rigour through its many elective subjects ranging from the area of asset management, to personal finance, banking and business finance. Students may package their electives freely to develop all rounded rigor or specialized rigor for a particular finance career.

The finance specialisation integrates well with other specialisations in the Business School producing not just finance specialists but balanced business professionals with strength in leadership and technology. Students have enough elective courses to take another specialisation such as marketing, decision science and management. The case studies and projects in the finance courses often require analysis in these other specialisations as well. The specialisation supports overseas student exchange programme stimulating the development of global mind-set and perspectives in finance.

The finance specialisation employs the latest and best pedagogy for education including blended learning. Some courses are conducted in our trading and computer lab complete with industry software such as Bloomberg and MSCI Barra, producing job-ready graduates. The specialisation enjoys the support of its numerous enthusiastic and dedicated alumni. They regularly come back for networking sessions with undergraduates and provide mentorship and career guidance. This adds to the vibrancy and colourful learning experience in the specialisation.

List of Finance Specialisation Courses

Course Code	Course Title
Finance Specialisation Required Courses
FIN3701	Corporate Finance
FIN3702	Investment Analysis and Portfolio Management
FIN3703	Financial Markets
Finance Specialisation Elective Courses (Choose any 3 specialisation elective courses from the list below)
FIN3711	International Financial Management
FIN3712	Options and Futures
FIN3713	Bank Management
FIN3714	Financial Risk Management
FIN3715	Risk and Insurance
FIN3716	Financial Modelling
FIN3717	Fixed Income Securities
FIN3718	Value Investing in Asia
FIN3719	Household Finance
FIN3720	Financial Statement Analysis
FIN3721	Consumer Banking Wealth Management
FIN3751	Independent Study in Finance
FIN3752	Independent Study in Finance (2 Unit)
FIN3761	Topics in Finance
FIN3761A	TIF: Transaction Banking
FIN3761B	TIF: China’s Capital Markets
FIN3761C	TIF: Foreign Exchange Trading
FIN3761D	TIF: Physical Commodity Markets and Assets
FIN4711	Research Methods in Finance
FIN4712	Personal Finance and Wealth Management
FIN4713	Advanced Portfolio Management: Securities Analysis & Valuation
FIN4714	Valuation and Mergers & Acquisition
FIN4715	Measuring Success in Philanthropy and Impact Investing
FIN4716	Equity Research Seminar
FIN4717	Entrepreneurial Finance
FIN4718	FinTech Management
FIN4719	FinTech and Financial Data Analytics
FIN4720	Sustainability and Finance
FIN4721	AI, Blockchain and Quantum Computing
FIN4722	Advanced Household Finance
FIN4751	Advanced Independent Study in Finance
FIN4752	Advanced Independent Study in Finance (2 Unit)
FIN4761	Seminars in Finance
FIN4761A	SIF: Private Equity
FIN4761B	SIF: Investment Banking
FIN4761C	SIF: Applied Portfolio Management Techniques
FIN4761D	SIF: Family Business and Wealth Management

6. Marketing Specialisation

Marketing, more than any other business functions, deals with customers. It is also the revenue-generating department in any organisation.

Marketing is about managing profitable customer relationships by satisfying customer needs better than competition, thus creating superior value for customers. Hence, students majoring in Marketing should understand not only the company and its customers, but also the competition in the context of the political, economic, socioeconomic, and technological environment to identify opportunities and harness them through well thought out product, pricing, distribution and promotion strategies to bring value not only for the customers but also to the company.

As such, marketing courses are developed and offered at various stages of the curriculum to enhance learning progression and outcomes consistent with what Marketing is. All students begin with learning Principles of Marketing (MKT1705) in their first year. The second marketing course (MKT3701 – Marketing Strategy: Analysis and Practice) builds on the principles by sharpening students’ analytical proclivity and going in-depth in key topics especially from a managerial and strategic perspective. The Consumer Behaviour (MKT3702) course drills deep into understanding customers – the fundamental premise of marketing; specifically, how consumers affect business practices and also how marketers influence them. These courses are the building blocks upon which electives are offered.

Our electives cover comprehensively the strategies involving what is often termed the marketing mix – product and brand, pricing, retailing and promotion. As Singapore is a service economy, our curriculum also offers a Services Marketing course to equip students for this important sector.

Beyond these marketing mix courses, we keep current with offerings concerning Digital Marketing as well as Customer Relationship Management, among others. As data analytics is an important driver in today’s businesses, we offer MKT3722 Research for Marketing Insights as well as MKT4812 Marketing Analytics to train Marketing majors in understanding the quantitative bases underlying the strategies.

List of Marketing Specialisation Courses

Course Code	Course Title
MKT2711 (for BIZ students only)	Marketing Venture Challenge (this course does not count towards the Marketing Specialisation)
Marketing Specialisation Required Courses
MKT3701	Marketing Strategy: Analysis and Practice
MKT3702	Consumer Behaviour
Marketing Specialisation Elective Courses (Choose any 4 specialisation elective courses from the list below)
MKT3711	Services Marketing
MKT3714	Digital Marketing
MKT3715	Business-to-Business Marketing
MKT3716	Customer Relationship Management
MKT3717	Product & Brand Management
MKT3718	Advertising and Promotion Management
MKT3720	Retail Marketing
MKT3722	Research for Marketing Insights
MKT3724*	TIM: Sustainability Marketing
MKT3751	Independent Study in Marketing
MKT3752	Independent Study in Marketing (2 Unit)
MKT3761	Topics in Marketing
MKT3761A / MKT3723**	Wealth Management Marketing
MKT3761B	TIM: Marketing in Developing and Emerging Economies
MKT3761C	TIM: Social Impact Marketing
MKT3761E	TIM: Marketing in Social Networks
MKT3811	Marketing Analysis & Decision Making
MKT3812	Game Theory and Strategic Analysis
MKT4714	Consumer Decision Making
MKT4716	Consumer Culture Theory
MKT4751	Advanced Independent Study in Marketing
MKT4752	Advanced Independent Study in Marketing (2 Unit)
MKT4761	Seminars in Marketing
MKT4761A	SIM: Marketing of Unicorn-shared Businesses
MKT4761B/ MKT4721**	Customer Analytics and Visualization
MKT4761C	SIM: Media Strategy for a Digital Economy
MKT4761D / MKT4722*	Personal Selling & Sales Management
MKT4723*	Customer Experience Management
MKT4761E / MKT4719*	Distribution Management: Channels and Platforms
MKT4761F	SIM: Disruption and Marketing
MKT4761G / MKT4720 *	Product Experience Management
MKT4761H	Marketing Strategy & Execution
MKT4761J	AI in Marketing
MKT4761K	Seminars in Marketing: Marketing Technology
MKT4761L	Seminars in Marketing: Consumer Insights for Business Growth
MKT4811	Pricing Strategy
MKT4812	Marketing Analytics

* Available from Semester 1, AY2022/23 onwards

** Available from Semester 2, AY2022/23 onwards

7. Operations and Supply Chain Management Specialisation

Managing business operations effectively is crucial to the competitive advantage of any organisation. This specialisation is not only designed for students who are keen to venture into the functional area of operations, logistics or supply chain management, but also for anyone who will play an effective role in contributing to the competitiveness of any organisation regardless of industry sectors. Building upon the BBA core course DAO2703 Operations and Technology Management, students are equipped with foundational knowledge in supply chain management and service operations, which are applicable to both manufacturing and service industries.

Electives relating to project management, information management and business analytics further provide students with essential knowledge and skills needed for sound decision making and effective management of business processes. Given growing environmental concerns, sustainable operations management becomes a highly relevant and hence included topic.

This specialisation offers an elective project course to provide students with hands-on experience in addressing issues and resolving challenges in the operations and supply chain domain. Please visit our public interest group for more details.

List of Operations & Supply Chain Management Specialisation Courses

Course Code	Course Title
Operations and Supply Chain Management Specialisation Required Courses
DOS3701	Supply Chain Management
DOS3703	Service Operations Management
*DOS3704	*Operations Strategy
*Students from the 2017 cohort are to read DOS 3702 in place of DOS3704. (I.e. The OSCM Specialization Core Courses for 2017 cohort are: DOS3701, DOS3702, DOS3703. The OSCM Specialization Core Courses for 2018 cohort and onwards are: DOS3701, DOS3703, DOS3704.)
Operations and Supply Chain Management Specialisation Elective Courses (Choose any 3 specialisation elective courses from the list below)
DOS3702	Procurement Management
DOS3712	Physical Distribution Management
DOS3713	Project Management
DOS3714	Sustainable Operations Management
DOS3751	Independent Study in Ops & Supply Chain Management
DOS3752	Independent Study in Ops & Supply Chain Management (2 Unit)
DOS3761	Topics in Operations & Supply Chain Management
DOS3811	Technology and Business Innovation
DOS4711	Supply Chain Applied Project
DOS4712	Co-ordination and Flexibility in SCM
DOS4714	Service Design
DOS4715	Lean Principles for Operational Excellence
DOS4751	Advanced Independent Study in Ops & Supply Chain Management
DOS4752	Advanced Independent Study in Ops & Supply Chain Management (2 Unit)
DOS4761	Seminars in Operations and Supply Chain Management
DOS4811	Data Visualisation & Actionable Intelligence
DOS4812	Business-Driven Technology
DOS4813	Managerial Problem Solving
DBA3701	Introduction to Optimisation
DBA3711	Stochastic Models in Management
DBA3712	Dynamic Pricing & Revenue Management
DBA4761A	Sem in Analytics: Tidyverse Principles And Tidymodels
DBA4811	Analytical Tools for Consulting
DBA4812	Supply Chain Analytics
DBA4813	AI Strategies in Business
IE4214	Revenue Management and Pricing Analytics *Students may take either IE4214 or DBA3712 or both but only one of them will be counted towards their BA or OSCM specialisation. That is, students are not allowed to count both courses towards the same specialisation in either BA or OSCM.

All students are enrolled into the Honours programme with the option to withdraw from honours and complete a basic degree if they wish to. To pursue the honours programme, students are required to have obtained a minimum GPA score of 3.20 upon completion of 100 Units or more. It is assumed that all eligible students will continue with the honours programme unless they opt to graduate without honours by “Applying For Graduation” at the beginning of their graduating semester, subject to meeting graduation requirements.

The new curriculum also features a dual-track Honours Programme. Students may choose from 1 of the 2 Honours options offered based on their academic inclinations and aspirations.

1. 1. Research Option: Dissertation (12 Units) in the area of specialization, 2 advanced Independent Study Courses not related to dissertation research area (8 Units), or a Field Service Project
   2. Coursework Option: Three level-4000 business courses in area of specialisation (12 Units), and a Field Study Project (8 Units)

The dissertation requirement will be offered in two tracks: a more research oriented track that will focus on theoretical and empirical research at an appropriate level, and a more applied version that places greater emphasis on application of theory to managerial and business issues. The dissertation topic must be within the student’s area of specialisation.

The Field Service Project (FSP) is team-based. This course will add relevance to students’ learning and will provide them the opportunity to serve and contribute to businesses, social enterprises and not-for-profit entities. The course is therefore values-based while focused on relevance. Students can only read FSP Course once.

For more information on Honours dissertation and Field Service Project, please click on the links below:

1. 1. Honours Dissertation
   2. Field Service Project

Students are highly encouraged to pursue a second specialisation, major or minor with Unrestricted Elective Courses. Under this component, students may take any course to fulfil their Unrestricted Elective Courses requirement. That is, they may take courses offered by the Business School and/or courses offered outside the School to fulfil this requirement.

(1) Academic Orientation Courses (AOCs)

AOCs are online-based multimedia courses in Calculus and Statistics, and Microsoft Excel for Business. Fresh to the BBA curriculum, these courses provide consistent pre-requisite knowledge preparation to facilitate more effective learning of core courses in class as a cohort once semester begins.

1. BPM1701 Calculus and Statistics
2. BPM1702 Microsoft Excel and PowerPoint for Business

(2) Intensive Primer Course

Effective at introducing specific knowledge and experiential skills within a relatively short time frame, this intensive primer course is an initiative by the Business School to ensure all students begin with a comprehensive introduction to ‘Understanding How Business Works’, to appreciate how different business functions work together.

1. BPM1705 Understanding How Business Works

Click here for FAQs on AOMs and the Intensive Primer Course.

(3) Career Preparation Course

In nurturing leaders for marketplace impact, the Career Preparation Course consists of the following 2 components to build students’ soft skills and knowledge to complement the academic programme.

The compulsory Non-Academic graduation requirements are:

I. Career Creation Starter Courses
II. Global Immersion and Study

• • Career Creation Starter Courses:
    Career Creation Starter is made up of 2 zero (0) Unit courses which are scheduled classes in the semester in the freshman and 2nd years. The courses are STR1000 and STR2000 and will be conducted by NUS Business School’s Career Services Office – BIZCareers. These courses are designed to provide students with practical skills; students will learn job search strategies, resume writing, interviewing skills, understanding one’s strengths and job motivations, networking techniques as well as business etiquette and corporate dressing.

• • Global Immersion and Study:
    This component ensures all students will receive direct and significant international exposure through participation in overseas experiences. This may be a semester abroad, an overseas internship, a case competition or a study trip. Participation in both internal NUS-led trips as well as external approved trips will enable our students to be better prepared for the global economy.

Click here for FAQs on the Career Preparation Course.

For more information on Advanced Placement Credits (APC), please click here.

Course Code of BBA and BBA(Acc) students from 2017 cohort onwards

All BBA and BBA(Acc) students from 2017 intake cohort onwards are enrolled into the Honours programme with the option to withdraw from honours and complete a basic degree if they wish to. To pursue the honours programme, students are required to have obtained a minimum GPA score of 3.20 upon completion of 100 Units or more. It is assumed that all eligible students will continue with the honours programme unless they opt to graduate without honours by “Applying For Graduation” at the beginning of their graduating semester, subject to meeting graduation requirements of the non-honours programme.

Students’ progress in their course of studies are reflected in their course codes (i.e. BBA1/BAC1, BBA2/BAC2, BBA3/BAC3 and BBAH/BACH). The criteria for the promotion of a student’s course code from 2017 intake cohort onwards are different from pre-2017 intake cohorts. The criteria for 2017 intake cohort onwards are as follows:

• BBA1 or BAC1: Students who have completed less than 40 Units worth of courses.
• BBA2 or BAC2: Students who have completed at least 40 Units but less than 80 Units worth of courses.
• BBA3 or BAC3: Students who have completed at least 80 Units but less than 100 Units worth of courses; OR Students who have completed more than 100 Units worth of courses but are not eligible for (or choose not to pursue) the honours programme.
• BBAH or BACH: Students who have completed at least 100 Units worth of courses and are eligible for the honours programme.