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GRADUATE AND PROFESSIONAL CERTIFICATES

 

NUS Business School offers Graduate Certificates in Analytics and Technology Management, Asian Business Management, Real
Estate Valuation and Real Estate Fund Management; as well as Professional Certificates in Accounting & Finance,
Digital Marketing, and Small Business Management to support professionals who want to remain relevant and updated with
current skills, tools and knowledge.

Professional Certificates

Eligible graduates who complete and fulfil the requirements of the Professional Certificate courses under each category
below will be awarded the respective certificates.

Marketing Strategy in a Digital
World

Face-to-Face, 5 days
Digital Marketing: Optimising Digital
ROI

Face-to-Face, 1 day
This Professional Certificate gives participants an in-depth study of the many facets of marketing in a digital context. They will learn how to develop their own innovative marketing strategies for the Asian market, through an understanding of consumers’ increasingly fragmented media consumption and information overload on the digital highway. It also provides participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries.
Accounting & Finance for Non-Financial
Managers

Face-to-Face, 5 days
Fintech for Real: AI in Banking &
Finance

Face-to-Face, 2 days
This Professional Certificate gives participants an understanding of the principles of accounting and finance in order to make informed business decisions. They will learn how to interpret financial statements and develop their financial acumen. The programme demystifies financial jargon and concepts such as P/E ratios, and allows participants to understand performance metrics, read and use company reports, and grasp other accounting issues. It also provides participants with fundamental knowledge about artificial intelligence and its applications in banking and finance.
Innovation and Design
Thinking

Face-to-Face, 2 days
Interpreting Contracts
Online, 2 days
Digital Marketing: Search
Engines

Online, 1 day
Financial Statement Analysis
Face-to-Face, 2 days
This Professional Certificate is designed to help participants start their own small business or better manage an existing one. Participants will be equipped with the know-how to navigate the essential stages of entrepreneurship, from fleshing ideas out to meet market needs, to understanding the legal underpinnings of contracts, as well as the financial basis of decisions.
Managing Real Estate Wealth
Online, 1 day
Real Estate Investment
Analysis

Online, 1 day
Asset Management
Online, 1 day
Risk Management for Real
Estate

Online, 1 day
REITs and Business TrustsOnline, 1 day
Urban Land Use and Planning
Online, 1 day
Real Estate Wealth Financial
Analysis

Online, 1 day
This Professional Certificate in Real Estate Wealth Management (PC-REWM) aims to prepare participants for jobs in real estate wealth planning, investment advisory and analysis, transaction and agency, etc. The programme will focus on the understanding and provision of customised real estate wealth planning; provision of advisory services such as real estate products, markets & services, and real estate investment strategies.
Strategic Human Resource
Management

Face-to-Face, 5 days
Human Resource Law
Online, 2 days
This Professional Certificate is designed for HR Professionals and Business Owners to learn about the trends and developments, the issues and challenges of managing talents globally and locally, and emerging HR technologies. With the accelerating changes in workforce demographics and business operations, this programme will better position HR leaders to navigate through this rapidly changing environment. In addition, employment law, statutory obligations and contract issues will be taught using real life cases and examples based on Singapore context to help both employees and employers to have a good knowledge of their employment rights and obligations, to reduce legal disputes and unnecessary costs.
Climate Change and Sustainability: Leveraging
Carbon Market Initiatives for Business

Face-to-Face, 3 days
Social and Sustainable
Investing

Face-to-Face, 2 days
Sustainability: The Next Challenge

Face-to-Face, 2 days
This Professional Certificate provides a comprehensive overview of key topics and skills relevant to advancing sustainability practices in various industries. Participants gain up-to-date knowledge on business sustainability issues, essential regulations as well as emerging contexts and applications of sustainability. They will develop competence to advance sustainability in their organisations, understand impact investing, and take advantage of climate change opportunities today, and in the near future. Participants will be equipped to make informed decisions, ready to navigate innovative disruptions that may have fundamental impact on their organisation as well as the society at large.

Customise and enhance your learning experience by choosing from a comprehensive range of Live In-Person and Online Asynchronous courses listed below. You will need to complete a total of 42 – 49 hours of courses from the list below to meet the requirements for earning the Professional Certificate. To find out more, please contact exec_edu@nus.edu.sg

Live in-person (Face-to-Face)
  • Digital Disruption & Technology Strategy (13hrs)
  • Innovation & Design Thinking (14hrs)
  • Global Supply Chain Management (21hrs)
  • Al for Leaders: Leveraging Data Analytics for Business (31hrs)
  • HR Analytics (14hrs)
  • Predictive Analytics for Marketing (14hrs)
  • Digital Marketing: Online Display Ads (7hrs)
  • Digital Marketing: Optimising Digital ROI (7hrs)
  • Digital Marketing: Search Engines (7hrs)
  • Digital Marketing: Social Media & User Content (7 hrs)
Online Asynchronous
  • Strategies for Industry 4.0 and the Platform Economy (7 hours)
  • Introduction & Application of the Design Thinking Process (7 hours)
  • Digitalising Core Operations and the Supply Chain (3.5 hours)
  • Big Data Analytics & AI Technologies: Implementation and Value Creation (7 hours)
  • Mastering Engagement Strategies for the New Age Customer (7 hours)
This comprehensive and highly customisable Professional Certificate equipsparticipants with the knowledge and skills to drive innovation and navigate transformative change. Participants will gain a sufficiently broad view of digitalisation possibilities and understand strategic concepts and design thinking frameworks that can be applied across any identifiable business digitalisationopportunity. This Professional Certificate is designed for leaders, managers, professionals and individuals looking to better understand digital transformation and require the option of blended learning or customising their learning content to accommodate their job demands, existing knowledge or work experience.
Digital Marketing: Online Display Ads
Face To Face, 1 day
Digital Marketing: Search Engines
Face To Face, 1 day
Digital Marketing: Social Media and User Content
Face To Face, 1 day
Digital Marketing: Optimizing Digital ROI
Face To Face, 1 day
Digital Marketing Workshop
Face To Face, 2 days
This Professional Certificate will incorporate current AI-enabled capabilities, and also incorporate more hands-on practice for participants to hone their understanding of digital marketing in specific areas, utilizing AI-enabled capabilities. With the expected step jump in demand for applying AI in business functions, this PC will help marketing leaders or business owners to keep up with the rapid changes in AI capabilities for marketing.

 

 

Graduate Certificates

Graduate Certificates allow students to gain relevant skills in order to keep themselves up-to-date on the most recent advancement in knowledge and technologies. With dedicated faculty and carefully-crafted syllabi and assessments, students will have the opportunity to evaluate their understanding of the topics at various stages throughout the semester.

We offer four Graduate Certificates:

  • For the Real Estate Fund Management Certificates and Real Estate Valuation Certificates, students must complete three courses to earn the respective certificate.
  • For Analytics and Technology Management Certificates and Asian Business Management Certificates, students must complete two courses out of those offered to earn the respective certificate.

All information is accurate as of 17 December 2024, and subjected to further changes.

This graduate certificate aims to keep students refreshed on technologies and analytics techniques and
how this can be applied to various business functions.

BMS5105 Big Data and Business Strategy

Big data and artificial intelligence have allowed platforms to become the dominant business model in the digital economy. Managers of incumbent organisations need to rethink their own strategies and business models along global data supply lines. This course introduces big data, analytics, data governance, AI, privacy, blockchain, robotics, IoT and edge computing from the ground up and in a non-technical way, focusing on concepts, business applications and real-life case studies. In the last two lessons of this course, we will derive implications for management: how to transform existing businesses and formulate winning strategies in a digital and data-driven economy.

BMS5205 Business Analytics

This course uses the “Models, Data, Decisions” framework to develop an analytical mindset and prepare participants to tackle business problems in a data-rich era. Focus is on sound model development and practical problem solving rather than software technicalities.

BMS5415 Designing Organisations with Data

This course explores organisational (re)design at its most cutting-edge. As a result, Organisation Analytics’ innovative ideas represent a significant departure from conventional management practices and organisational structure design — those that emphasise incentive compensation and reporting; those that rely on long-standing traditions and hearsay; and those that emphasise a “copy best practice” approach to building organisational charts’ boxes and arrows. The new approaches apply scientific knowledge and methods (e.g., Machine Learning) to the improvement of organisational design, and are enabled by a combination of theoretical breakthroughs and increasing processing power and data availability as a result of digitalisation.

BMS5504 Marketing Analytics Visualisation and Communication

Data visualisation is crucial for managers and business leaders in today’s business world. This course provides you with the necessary tools and techniques to understand your business data, effectively communicate your findings, and tell compelling data-driven stories using visual graphics. Through this course, you will learn how to evaluate data visualisations based on principles of analytic design, create compelling visualisations using Tableau (with R integration), and explore various visual methods for presenting data, including dashboards, infographics, and interactive visualisations. By the end of the course, you will have a solid understanding of the key principles of data visualisation and how to apply them effectively in a business context. You will gain the skills and knowledge necessary to explore, analyze, and present data visually, and communicate critical insights clearly and effectively to stakeholders at all levels of the organisation.

This graduate certificate aims to keep students refreshed on technologies and analytics techniques and how this can be applied to various business functions.

BMS5107 Ethical Leadership and Corporate Strategy

This course provides a foundation for business sustainability and achieving a triple bottom line – economic success through Environment, Social (Labour/Human Rights) and Governance (“ESG”) actions that current and future leaders can drive and embed within their organisations – established corporations, start-up ventures, family owned businesses, consulting firms, for profit, not-for-profit, SMEs, etc. Students will take the knowledge and skills of this seminar and use it as a platform for ethical decision making and risk management.

BMS5114 Asian Business Environment

This course aims to provide students with an understanding of the business/economic environments in Asia. Overview on globalisation, economic development and growth, as well as, business strategies on doing business in Asia will be covered. Topics include macroeconomic fundamentals, international trade and investment, public and industrial policies, economic integration and global institutions. The course will also examine how the political, cultural and ethical differences shape the Asian business environment. In depth discussions on region or country specific issues will be conducted through case studies and/or team project. Guest speakers may be arranged for selected topics to provide insights on business strategies in the Asian business environment.

BMS5410 Negotiation and Conflict Management

Negotiation is a permanent feature of business and everywhere in our working environment. Implicitly or explicitly, we negotiate everywhere in our daily working life with our business partners as well as our colleagues to make deals or solve conflicts. That’s why knowing how to negotiate is so important for business professionals. Thanks to an interactive format, this course aims at improving participants’ analyticaland interpersonal skills in negotiation and conflict management. Combining lectures, interactive discussions and hands-on activities, it will enable participants to develop cutting-edge negotiation / conflict management strategies and be equipped with powerful influencing, persuasion and conflict resolution skills.

This graduate certificate aims to equip students with the know-hows of managing a real estate investment
portfolio.

RE5006 Portfolio & Asset Management

This course develops an understanding of the tools for assessing real estate investment opportunities at the macro or portfolio level, as well as the micro or asset level. It covers modern portfolio theory before examining the role of property in an institutional investment portfolio with particular attention given to property portfolio performance analysis, diversification benefits and investment strategy. Real estate asset management involves optimising the cash flows generated from real estate assets by a direct real estate owner, investor or an organisation which incidentally heads, owns or leases real estate to support its corporate mission. This course examines how direct real estate should to be managed proactively to enhance property value or the worth of the business operations the property facilitates.

RE5014 Real Estate Investment Trusts and Property Funds

This course seeks to provide a practice-oriented understanding of the evolution of the REIT and property funds as vehicles for real estate investment. It delves into the motivations for creating a REIT and the institutional regimes such as taxation and other regulations that influence how a REIT operates. In addition, it studies the formation of business trusts and property funds to determine the relative merits for sponsors and investors. Topics to be covered include practical issues in property fund management for institutional and high net worth clients; establishing and managing a property fund management; fees of REIT managers; role of sponsors; interested-party transactions; internal versus external management structure. It will also examine the growth
strategies of REITs, i.e. organic growth and accretive acquisitions and capital management strategy to drive the development of investment vehicles such as trusts and funds.

RE5016 Real Estate Securitisation

The course covers innovations in debt capital markets, mainly the design of mortgage contracts and the development of real estate securitisation and structured financing products globally. Students will acquire a toolkit that allows them to understand mortgage mathematics, term structure models and the pricing of embedded options in real estate debt instruments. The course also covers credit analysis and the role of credit rating for real estate debt. Emphasis will be placed on the investment characteristics and pricing of secondary real estate instruments such as Mortgage-Backed Securities (MBS), Collateralised Mortgage Obligations (CMOs), asset-backed securitisation deals, as well as publicly traded debt paper.

This graduate certificate aims to equip students with the knowledge, tools and skills used to determine
the value of a real estate investment.

RE5009 Real Estate Appraisal

This course seeks to develop an understanding of the theory and professional practice of real estate valuation. It aims to impart the foundational concepts of value and the significance of real estate valuation to the real estate market. The focus is on concepts, principles, process of market valuation and the contemporary approaches to the valuation of all types of property. It also covers more advanced appraisal issues and topics including the valuation of special properties & interests, business, equipment & intangible assets. It also examines the use of AVMs and the professional practice and standards of valuation as regulated by professional bodies in Singapore and globally.

RE5014 Real Estate Investment Trusts and Property Funds

This course seeks to provide a practice-oriented understanding of the evolution of the REIT and property funds as vehicles for real estate investment. It delves into the motivations for creating a REIT and the institutional regimes such as taxation and other regulations that influence how a REIT operates. In addition, it studies the formation of business trusts and property funds to determine the relative merits for sponsors andinvestors. Topics to be covered include practical issues in property fund management for institutional and high net worth clients; establishing and managing a property fund management; fees of REIT managers; role of sponsors; interested-party transactions; internal versus external management structure. It will also examine the growth strategies of REITs, i.e. organic growth and accretive acquisitions and capital management strategy to drive the development of investment vehicles such as trusts and funds.

RE5018 Real Estate Taxes & Statutory Valuation

This course aims to equip the participants with an understanding of the different statutory instruments adopted by tax jurisdictions and how they may be used to achieve fiscal, economic and social objectives. Participants will learn in-depth knowledge and techniques used in the valuation of real estate for a wide range of statutory purposes such as acquisition or disposal of properties, financial reporting, and taxation. The course focuses on the sharing and discussion of many past case examples and studies of statutory valuation assignments that valuation professionals in both private and public sectors had encountered. Students will gain insights into the various practical valuation issues and challenges.

 

For more information on how to apply, visit SCALE NUS Resilience & Growth.