Singapore, 17 December 2024 – Students from Singapore universities and polytechnics will have hands-on experience using the latest Generative Artificial Intelligence (GenAI) platforms and tools to develop innovative solutions for business challenges in the 2025 National University of Singapore (NUS) – GURU Network AI Innovation Challenge.

Jointly organised by the NUS Business Analytics Centre (BAC) and leading mobile entertainment company, GURU Network, the annual challenge will kick off on 23 January 2025 and offers a total prize of $70,000 to the top 8 teams.

In the challenge, participants will need to integrate GenAI tools such as MidJourney and ChatGPT to revolutionise operations, improve productivity and provide personalised solutions for various industries. An example of such solutions may involve using GenAI to generate digital content, design elements, or data-driven insights that address business challenges across various industries, such as entertainment, healthcare, e-commerce, sustainability, and finance, while significantly reducing costs and enhancing efficiency.

The top eight teams will receive mentorship from GURU Network to prepare for the finals, where a panel of experts from Google, Wiz AI and NUS Business School will judge the solutions based on criteria including business value, creativity, technical soundness and public voting.

Professor James Pang, Co-Director of the NUS BAC, said, “Over the past decade, we have worked with industry partners to make each challenge relevant and meaningful for young participants. Teaming up with GURU Network this year allows us to tap into their deep expertise in applying cutting-edge AI tools to develop groundbreaking applications across a wide variety of industries, including logistics, finance, healthcare, retail, and more. This partnership will imbue participants with fresh perspectives and mindsets to harness GenAI and improve the quality of life.”

Renee Wang, Founder and CEO of GURU Network said “At GURU Network, we believe that innovation thrives at the intersection of creativity and technology. This challenge is an incredible opportunity to inspire the next generation of problem-solvers to harness the transformative power of AI. By collaborating with NUS BAC, we aim to empower young minds to push the boundaries of what’s possible and create AI-driven solutions that improve lives and shape the future of technology and entertainment.”

Students can visit https://www.sg-innovationchallenge.org/ for more details on the challenge. Registration for the innovation challenge will be closed on 13 February 2025 at 11.59pm.

A kick-off explanatory session for the challenge will also be held on 23 January 2025, 6 to 9pm, at the Shaw Foundation Alumni House at NUS. Those interested in attending the session can register at https://bit.ly/NUS-GURU-kickoff.

The 2025 NUS – GURU Network AI Innovation Challenge is the 11th annual competition since 2014. This year’s challenge is also part of NUS Business School’s 60th anniversary celebrations. Visit https://bschool.nus.edu.sg/60th-anniversary/ to find out more.


About NUS Business School

The National University of Singapore (NUS) Business School is known for providing management thought leadership from an Asian perspective, enabling its students and corporate partners to leverage global knowledge and Asian insights.

The school has consistently received top rankings in the Asia-Pacific region by independent publications and agencies, such as The Financial Times, Economist Intelligence Unit, and QS Top MBA, in recognition of the quality of its programmes, faculty research and graduates.

The school is accredited by AACSB International (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System), endorsements that the school has met the highest standards for business education. The school is also a member of the Graduate Management Admission Council (GMAC), Executive MBA Council, Partnership in Management (PIM) and CEMS (Community of European Management Schools).

Established in 2013, the Business Analytics Centre (BAC) is a result of a collaborative effort between NUS and IBM. The Centre is the operational hub for the acclaimed NUS Master of Science in Business Analytics (MSBA) programme which seamlessly blends academic rigor with industrial expertise.

At NUS BAC, the MSBA programme draws on the strengths of both the NUS Business School and NUS Computing, ensuring a curriculum that integrates theoretical knowledge with real-world application. Over the past decade, BAC has built a strong network of over 100 industry partners.

To date, more than 1,000 industrial analytics and operations research projects have been completed by MSBA students in collaboration with leading corporations.

BAC is dedicated to developing future leaders in business analytics, empowering them to drive innovation and create impactful solutions across industries. For more information, visit https://msba.nus.edu.sg/.


About GURU Network

GURU Network is a global leader in mobile entertainment with a diverse portfolio that includes Castbox, the largest pure-play podcast platform, alongside a variety of innovative gaming and social apps.

With a strong focus on the emerging AI landscape, GURU Network leverages cutting-edge AI tools, and creates groundbreaking AI-native applications to shape the future of technology and entertainment.

For more information about GURU Network, please visit https://gurugame.ai/ or https://gurutool.ai/.


Media contacts:

Frank Chua
Assistant Senior Manager, Corporate Communications
NUS Business School
Tel: +65 6601 2469
Email: frank.c@nus.edu.sg

Natalie Law
Assistant Manager, Corporate Communications
NUS Business School
Tel: +65 6601 1206
Email: natalielaw@nus.edu.sg

Calvin Jiang
GURU Network
Email: calvin.jiang@castbox.fm