TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market
In "Seminars and talks"
Speakers
Zhenling Jiang
Assistant Professor of Marketing, The Wharton School, University of Pennsylvania
| Date: |
| Wednesday, 6 March 2024 |
| Time: |
| 10:30 am - 12:00 pm |
| Venue: |
|
NUS Business School Mochtar Riady Building 6-1 15 Kent Ridge Drive Singapore 119245 (Map) |