This lecture provides a brief overview of how marketing is evolving in the digital era and how analytics on big data can aid in understanding consumers. The discussion includes the importance of social media listening, the use of chatbots for qualified lead capture, and how sentiment analysis can be employed for user-generated content.
Date: |
Thursday, 24 October 2024 |
Time: |
7:00 pm - 9:00 pm |
Venue: |
Ascott Marunouchi Tokyo 1-1-1 Otemachi, Chiyodaku, Tokyo Japan 100-0004 (Map) |