Changing Roles of Word-of-Mouth Communications in Repeated Consumption Decisions:The Case of Serial Drama Viewing
In "Seminars and talks"
Speakers
Masakazu Ishihara
Associate Professor of Marketing, New York University
| Date: |
| Monday, 21 August 2023 |
| Time: |
| 10:30 am - 12:00 pm |
| Venue: |
|
NUS Business School Mochtar Riady Building 3-1 15 Kent Ridge Drive Singapore 119245 (Map) |