Dr Prem Shamdasani is Associate Professor of Marketing; Academic Director, NUS Executive MBA Program; Co-Director, Stanford-NUS International Management Program; Director, and the NUS Marketing Strategy In A Digital World Program at the NUS Business School, National University of Singapore. He holds a BBA with first class honors from the National University of Singapore (1984) and received his PhD in Marketing from the University of Southern California, Los Angeles (1990). His research and teaching interests include Marketing Strategy, Customer Centricity, Brand Management, Retail Strategy and Relationship Marketing. He has taught internationally and has received numerous commendations and awards for teaching excellence. Dr Shamdasani is very active in executive development and training and has worked with over 110 companies globally such as Caterpillar, J&J, Abbot, GE, L’Oreal, Oppo, Gucci, McDonalds, Nokia, Sony, Daikin, Samsung, IBM, Microsoft, 3M, DuPont, Asahi Glass, Philips, Siemens, Singapore Airlines, Fuji Xerox, B. Braun, Deutsche Bank, Sompo, Mizuho, HSBC, Barclays, Ernst & Young, KPMG, Deloitte, Suntory, Nestle, Danone, Dole, Cerebos, Julie’s, Bank of China, DBS, SBI Life, Singapore Tourism Board, UNICEF, Roche, Bayer, GSK, Volvo, Ikea, AEON, Carrefour, Royal Ahold, Dairy Farm International, Incheon Int’l Airport, Sime Darby, Kalbe, Sinarmas ThaiBev, Siam Commercial Bank, Siam Cement Group, Sasol, KNPC, Petronas, Wipro-Unza, Raymonds, Punjab National Bank & Axis Bank.