Business, Tech and Digital Transformation are buzzwords used very loosely in today’s world. And unless it is used carefully, and used in a way that makes the brand better, not necessarily different, it can just be businesses spending resources on new toys and eventually wasting them all.
Join Mr Benjamin Boh, Managing Director of McDonald’s Singapore (Hanbaobao Pte Ltd), as he shares insights on how to balance Business Transformation and Heritage Preservation.
Asst Prof Ng Weiyi (Strategy & Policy) will moderate the Q&A session.
Please RSVP by 30 January 2024, Tuesday, 1200 hrs.
Hosted by Strategic Relations
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