Asia Business Series – The Price of Being Fair: The FairPrice Group Story

Mr Vipul Chawla

Group Chief Executive Officer, FairPrice Group

Vipul Chawla is the Group Chief Executive Officer of FairPrice Group, which comprises NTUC FairPrice, Kopitiam, NTUC Foodfare, and NTUC Link social enterprises. FairPrice Group is committed to serve consumers’ essential needs from groceries to food services and solutions. FairPrice Group has a footprint of about 570 stores across Singapore and employs over 14,000 staff with an annual turnover of over $4.5 billion.

Vipul is responsible for steering FairPrice Group towards its social mission to moderate the cost of living while ensuring that the group achieves sustainable growth for its business objectives.

Prior to joining FairPrice Group in 2022, Vipul has 30 years of experience, learning, growing and leading Fortune 500 companies throughout the world. His last 15 years have spanned global roles based out of the UK, Singapore and USA, covering global brands which are market leaders.

In his previous role as Division President for Pizza Hut International, a part of Yum! Brands Inc., the world’s largest restaurant company with an excess of 50,000 restaurants globally with 350,000 employees in 110 countries, Vipul was responsible for driving the growth and digital transformation of Pizza Hut’s international business outside the U.S.

In 2013, he was named as one of the 50 leading marketers in Asia by the Internationalist.

Ang Swee Hoon

Associate Professor , NUS Business School

Dr. Ang Swee Hoon, an Associate Professor at NUS Business School, is a co-author with renowned marketing professor Philip Kotler of esteemed marketing textbooks, including “Marketing Management: An Asian Perspective” and “Principles of Marketing: An Asian Perspective.” These textbooks stand as cornerstone resources with significant impact on marketing education in Asia.

Dr. Ang’s remarkable teaching capabilities have been acknowledged with several Teaching Excellence Awards and inclusion in the Honor Roll. Her research has also garnered recognition in eminent journals, as seen through her notable citations on Google Scholar. With her comprehensive expertise spanning research, education, and textbook development, Dr. Ang remains a prominent figure in the dynamic landscape of marketing academia.