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When & Where
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Wednesday, May 27, 2020
9:30 am to 10:30 am
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Zoom (link will be provided upon successful registration)
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Dress code: Smart Casual
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Brand innovation is necessary for any organisation to thrive into the next decade. While there is much talk about customer inclusion, immersion and experience, there is a lot more to consider.
With the constantly evolving marketing landscape, building and maintaining a future-proof brand requires new methods and measurements. Today, the customer experience is considered the new reach and engagement metric. There is also increased pressure for brands to cultivate a deep-rooted authentic brand value.
Mr Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare, Mastercard joins us to talk about brand transformation and why it is important to businesses especially during this unprecedented time.
Prof Prem Shamdasani, Associate Professor, Department of Marketing, NUS Business School, will moderate the Q&A session.
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Mr Raja Rajamannar
Chief Marketing , Communications Officer and President, Healthcare, Mastercard
Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business.
Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Some of this recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019.
At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand, and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide in 2019.
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