LIM, Noah with Kim Keehyung and Kevin Chung (2019), Third Party Reviews and Quality Provision, Management Science, 65(6), 2695-2716

LIM, Noah with Li Jia and Hua Chen (2019), Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment, Marketing Science, (forthcoming)

LIM, Noah with Chung, Kevin and Keehyung Kim (2019), Social Structures and Reputation in Expert Review Systems, Management Science, (forthcoming)

WIRTZ, Jochen with Paul Patterson, Werner Kunz, Thorsten Gruber, Vinh Nhat Lu, Stefanie Paluch and Antje Martins (2018), Brave New World: Service Robots in the Frontline, Journal of Service Management, 29(5), 907-931

CHU, Junhong with Yan Wei, Yu Xiong, Gendao Li and Zhongkai Xiong (2018), Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers, European Journal of Operations Research, 265(3), 909-918

HO, Teck Hua with Maurice E. Schweitzer and Xing Zhang (2018), How Monitoring Influences Trust: A Tale of Two Faces, Management Science, 64(1), 253-270

WIRTZ, Jochen with Valarie Zeithaml (2018), Cost-Effective Service Excellence, Journal of the Academy of Marketing Science, 46(1), 59-80

LEE, Yih Hwai with Elison Lim and Maw Der Foo (2017), Frontline employees’ nonverbal cues in service encounters: a double-edge sword, Journal of the Academy of Marketing Science, 45(5), 657-676

NARAYAN, Vishal with Puranam Dinesh and Vrinda Kadiyali (2017), The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors, Marketing Science, 36(5), 726-746

WIRTZ, Jochen with Zeithaml Valarie (2017), Cost-Effective Service Excellence, Journal of the Academy of Marketing Science

LEE, Leonard with Morales A C and Amir O (2017), Keeping it Real in Experimental Research: Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior, Journal of Consumer Research, 44(2), 465-476

LI, Xiuping with Song X and Huang F (2017), The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection, Journal of Consumer Psychology, 27(1), 69-83, forthcoming, (forthcoming)

LI, Xiuping with Pang J, Keh H T and Maheswaran D (2017), Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice, Journal of Consumer Psychology, 27(2), 218-230

LEE, Leonard with Chen C and Yap A (2017), Control Deprivation Motivates Acquisition of Utilitarian Products, Journal of Consumer Research, 43(6), 1031-1047

CHONG, Juin Kuan with Xia X (2017), Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue, Proceedings of the National Academy of Sciences of the United States of America, 114(12), 3074-3078

SHAMDASANI, Prem with Steward DW (2017), Online focus group, Journal of Advertising, 46(1), 48-60

LIM, Wei Shi with Gao Yini Sarah and Tang Christopher (2017), Entry of Copycats of Luxury Brands, Marketing Science, 36(2), 272-289, forthcoming, (forthcoming)

CHU, Junhong with Manchanda Puneet (2016), Quantifying Cross and Direct Network Effects in Online C2C Platforms, Marketing Science, 35(6), 870-893

HO, Teck Hua with Camerer C (2016), A generalized cognitive hierarchy model of games, Games and Economic Behavior, 99, 257-274

ZHANG, Yan with Gao L (2016), Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition, Journal of Consumer Research, 43(2), 230-245

CHU, Junhong with Li Sun and Rajiv Surendra (2016), Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets, International Journal of Research in Marketing , 33(2), 261-275

TAMBYAH, Siok Kuan (2016), Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, Social Indicators Research, 127(3), 1391-1416

LIM, Wei Shi with Gao Yini Sarah and Tang Christopher (2016), The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare, Decision Sciences, forthcoming, (forthcoming)

LIM, Wei Shi with Chua Geoffrey Ang and Yeo Wee Meng (2016), Market Structure and the Value of Overselling Under Stochastic Demands, European Journal of Operational Research, 252(3), 900-909

LEE, Yih Hwai with Thorbjornsen H and Dahlen M (2016), The Effect of New Product Preannouncements on the Evaluation of Other Brand Products, Journal of Product Innovation Management, 33(3), 342-355

CAI, Cexun Jeffrey with Raju Jagmohan S. (2016), Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense , Marketing Science, 35(5), 743-755

ZHANG, Yan with Chen Rui and Zheng Yuhuang (2016), Fickle Men, Faithful Women: Effects of Mating Cues on Men's and Women's Variety-Seeking Behavior in Consumption, Journal of Consumer Psychology, 26(2), 275-282

LEE, Yih Hwai with Leong Siew Meng, Cote Joseph A. and Houston Michael J. (2016), What is Consumer Well-Being to Asians?, Social Indicators Research, 126(2), 777-793

NARAYAN, Vishal with Kadiyali Vrinda (2016), Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States, Management Science, 62(2), 591-607

YANG, Adelle Xue with Urminsky Oleg (2015), The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety, Journal of Consumer Research, 42(3), 361-377

LEE, Yih Hwai with Elison L (2015), Understanding how Changes within Service Experiences impact Prospective versus Retrospective Time Judgments, Journal of the Academy of Marketing Science, 43(6), 730-745

NARAYAN, Vishal with Rao Vithala and Sudhir K (2015), Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India, Marketing Science, 34(6), 825-842

WIRTZ, Jochen with Tuzovic Sven and Ehret Michael (2015), Global Business Services: Increasing Specialization and Integration of the World Economy as Drivers of Economic Growth, Journal of Service Management, 26(4), 565-587

ANG, Swee Hoon with Lim Elison Ai Ching, Leong Siew Meng and Chen Zhaonan (2015), In pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison, Social Indicators Research, 122(1), 87-103

CHU, Junhong with S Sriram, Manchanda Puneet and al et (2015), Platforms: A Multiplicity of Research Opportunities, Marketing Letters, 26(2), 141-152

CHONG, Juin Kuan with Camerer C F (2015), A Psychological Approach to Strategic Thinking in Games, Current Opinion in Behavioral Sciences, 3, 157-162

LEE, Leonard with Lee M, Bertini M, Zauberman G and Ariely D (2015), Money, Time, and the Stability of Consumer Preferences, Journal of Marketing Research, 52(2), 184-199

LEE, Leonard (2015), The Emotional Shopper: Assessing the Effectiveness of Retail Therapy, Foundations and Trends in Marketing, 8(2), 69-145

WIRTZ, Jochen with Sheryl E. Kimes (2015), Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability, Foundations and Trends in Marketing, 8, no. 1, 1-68

TRICHY, Krishnan with Feng S and S A Thomas (2015), To retain or upgrade: The effects of direct mails on regular donation behaviour, International Journal of Research in Marketing , 32(1), 48-63