Suher, Jacob, Szu-Chi Huang and Lee, Leonard (2020), Planning for Multiple Shopping Goals in the Marketplace, Journal of Consumer Psychology, (forthcoming)

Yu Ding and Zhang, Yan (2020), Hiding Gifts behind the Veil of Vouchers: On the Effect of Gift Vouchers versus Direct Gifts in Conditional Promotions, Journal of Marketing Research, (forthcoming)

Yi Cheng, Jack Jiang, Li, Xiuping and Xianghua Lu (2019), Leveraging User-Generated Content for Product Promotion: The Effects of Firm-highlighted Reviews, Information Systems Research, 30 (3), 711-725

Kim Keehyung, Kevin Chung and Lim, Noah (2019), Third Party Reviews and Quality Provision, Management Science, 65(6), 2695-2716

Chu, Junhong, Yige Duan, Xianling Yang and Li Wang (2019), The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium, Management Science, accepted

Miaolei Jia, Li, Xiuping and Aradhna Krishna (2019), Unpacking Self-Control: When More Categories Lead to Lower Calorie Budgets, Journal of Consumer Research, (forthcoming)

Shaddy, Franklin and Lee, Leonard (2019), Price Promotions Cause Impatience, Journal of Marketing Research, (forthcoming)

Chung, Kevin, Keehyung Kim and Lim, Noah (2019), Social Structures and Reputation in Expert Review Systems, Management Science, (forthcoming)

Li Jia, Lim, Noah and Hua Chen (2019), Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment, Marketing Science, (forthcoming)

Wirtz, Jochen , Paul Patterson, Werner Kunz, Thorsten Gruber, Vinh Nhat Lu, Stefanie Paluch and Antje Martins (2018), Brave New World: Service Robots in the Frontline, Journal of Service Management, 29(5), 907-931

Chu, Junhong, Yan Wei, Yu Xiong, Gendao Li and Zhongkai Xiong (2018), Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers, European Journal of Operations Research, 265(3), 909-918

Wirtz, Jochen and Valarie Zeithaml (2018), Cost-Effective Service Excellence, Journal of the Academy of Marketing Science, 46(1), 59-80

Maurice E. Schweitzer, Ho, Teck Hua and Xing Zhang (2018), How Monitoring Influences Trust: A Tale of Two Faces, Management Science, 64(1), 253-270

He, Daniel, Shiri Melumad and Michel Pham (2018), The Pleasure of Assessing and Expressing Our Likes and Dislikes, Journal of Consumer Research, (forthcoming)

Elison Lim, Lee, Yih Hwai and Maw Der Foo (2017), Frontline employees’ nonverbal cues in service encounters: a double-edge sword, Journal of the Academy of Marketing Science, 45(5), 657-676

Puranam Dinesh, Narayan, Vishal and Vrinda Kadiyali (2017), The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors, Marketing Science, 36(5), 726-746

Morales A C, Amir O and Lee, Leonard (2017), Keeping it Real in Experimental Research: Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior, Journal of Consumer Research, 44(2), 465-476

Song X, Huang F and Li, Xiuping (2017), The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection, Journal of Consumer Psychology, 27(1), 69-83

Chen C, Lee, Leonard and Yap A (2017), Control Deprivation Motivates Acquisition of Utilitarian Products, Journal of Consumer Research, 43(6), 1031-1047

Pang J, Keh H T, Li, Xiuping and Maheswaran D (2017), Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice, Journal of Consumer Psychology, 27(2), 218-230

Ho, Teck Hua, Png, Ivan Paak Liang and Reza S (2017), Sunk Cost Fallacy in Driving the World's Costliest Cars, Management Science

Ho, Teck Hua, Chong, Juin Kuan and Xia X (2017), Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue, Proceedings of the National Academy of Sciences of the United States of America, 114(12), 3074-3078

Steward DW and Shamdasani, Prem (2017), Online focus group, Journal of Advertising, 46(1), 48-60

Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2017), Entry of Copycats of Luxury Brands, Marketing Science, 36(2), 272-289, forthcoming, (forthcoming)

Chu, Junhong and Manchanda Puneet (2016), Quantifying Cross and Direct Network Effects in Online C2C Platforms, Marketing Science, 35(6), 870-893

Chong, Juin Kuan, Ho, Teck Hua and Camerer C (2016), A generalized cognitive hierarchy model of games, Games and Economic Behavior, 99, 257-274

Zhang, Yan and Gao L (2016), Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition, Journal of Consumer Research, 43(2), 230-245

Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, Social Indicators Research, 127(3), 1391-1416

Li Sun, Rajiv Surendra and Chu, Junhong (2016), Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets, International Journal of Research in Marketing , 33(2), 261-275

Chua Geoffrey Ang, Lim, Wei Shi and Yeo Wee Meng (2016), Market Structure and the Value of Overselling Under Stochastic Demands, European Journal of Operational Research, 252(3), 900-909

Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2016), The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare, Decision Sciences, forthcoming, (forthcoming)

Camerer C F, Dreber A, Forsell E, Ho, Teck Hua, Huber J, Johannesson M, Kirchler M, Almenberg J, Altmejd A, Chan T, Heikensten E, Holzmeister F, Imai T, Isaksson S, Nave G, Pfeiffer T, Razen M and Wu H (2016), Evaluating replicability of laboratory experiments in economics, Science, 351(6280), 1433-1436

Thorbjornsen H, Dahlen M and Lee, Yih Hwai (2016), The Effect of New Product Preannouncements on the Evaluation of Other Brand Products, Journal of Product Innovation Management, 33(3), 342-355

Cai, Cexun Jeffrey and Raju Jagmohan S. (2016), Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense , Marketing Science, 35(5), 743-755

Chen Rui, Zheng Yuhuang and Zhang, Yan (2016), Fickle Men, Faithful Women: Effects of Mating Cues on Men's and Women's Variety-Seeking Behavior in Consumption, Journal of Consumer Psychology, 26(2), 275-282

Narayan, Vishal and Kadiyali Vrinda (2016), Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States, Management Science, 62(2), 591-607

Leong Siew Meng, Ang, Swee Hoon, Cote Joseph A., Lee, Yih Hwai and Houston Michael J. (2016), What is Consumer Well-Being to Asians?, Social Indicators Research, 126(2), 777-793

Schweitzer M, Ho, Teck Hua and Zhang X (2016), How Monitoring Influences Trust: A Tale of Two Faces, Management Science, forthcoming