Kim Keehyung, Kevin Chung and Lim, Noah (2019), Third Party Reviews and Quality Provision, Management Science, 65(6), 2695-2716

Li Jia, Lim, Noah and Hua Chen (2019), Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment, Marketing Science, (forthcoming)

Chung, Kevin, Keehyung Kim and Lim, Noah (2019), Social Structures and Reputation in Expert Review Systems, Management Science, (forthcoming)

Shaddy, Franklin and Lee, Leonard (2019), Price Promotions Cause Impatience, Journal of Marketing Research, (forthcoming)

Wirtz, Jochen , Paul Patterson, Werner Kunz, Thorsten Gruber, Vinh Nhat Lu, Stefanie Paluch and Antje Martins (2018), Brave New World: Service Robots in the Frontline, Journal of Service Management, 29(5), 907-931

Chu, Junhong, Yan Wei, Yu Xiong, Gendao Li and Zhongkai Xiong (2018), Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers, European Journal of Operations Research, 265(3), 909-918

Maurice E. Schweitzer, Ho, Teck Hua and Xing Zhang (2018), How Monitoring Influences Trust: A Tale of Two Faces, Management Science, 64(1), 253-270

Wirtz, Jochen and Valarie Zeithaml (2018), Cost-Effective Service Excellence, Journal of the Academy of Marketing Science, 46(1), 59-80

He, Daniel, Shiri Melumad and Michel Pham (2018), The Pleasure of Assessing and Expressing Our Likes and Dislikes, Journal of Consumer Research, (forthcoming)

Elison Lim, Lee, Yih Hwai and Maw Der Foo (2017), Frontline employees’ nonverbal cues in service encounters: a double-edge sword, Journal of the Academy of Marketing Science, 45(5), 657-676

Puranam Dinesh, Narayan, Vishal and Vrinda Kadiyali (2017), The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors, Marketing Science, 36(5), 726-746

Wirtz, Jochen and Zeithaml Valarie (2017), Cost-Effective Service Excellence, Journal of the Academy of Marketing Science

Morales A C, Amir O and Lee, Leonard (2017), Keeping it Real in Experimental Research: Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior, Journal of Consumer Research, 44(2), 465-476

Song X, Huang F and Li, Xiuping (2017), The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection, Journal of Consumer Psychology, 27(1), 69-83, forthcoming, (forthcoming)

Pang J, Keh H T, Li, Xiuping and Maheswaran D (2017), Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice, Journal of Consumer Psychology, 27(2), 218-230

Chen C, Lee, Leonard and Yap A (2017), Control Deprivation Motivates Acquisition of Utilitarian Products, Journal of Consumer Research, 43(6), 1031-1047

Ho, Teck Hua, Png, Ivan Paak Liang and Reza S (2017), Sunk Cost Fallacy in Driving the World's Costliest Cars, Management Science

Ho, Teck Hua, Chong, Juin Kuan and Xia X (2017), Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue, Proceedings of the National Academy of Sciences of the United States of America, 114(12), 3074-3078

Steward DW and Shamdasani, Prem (2017), Online focus group, Journal of Advertising, 46(1), 48-60

Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2017), Entry of Copycats of Luxury Brands, Marketing Science, 36(2), 272-289, forthcoming, (forthcoming)

Chu, Junhong and Manchanda Puneet (2016), Quantifying Cross and Direct Network Effects in Online C2C Platforms, Marketing Science, 35(6), 870-893

Chong, Juin Kuan, Ho, Teck Hua and Camerer C (2016), A generalized cognitive hierarchy model of games, Games and Economic Behavior, 99, 257-274

Zhang, Yan and Gao L (2016), Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition, Journal of Consumer Research, 43(2), 230-245

Li Sun, Rajiv Surendra and Chu, Junhong (2016), Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets, International Journal of Research in Marketing , 33(2), 261-275

Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, Social Indicators Research, 127(3), 1391-1416

Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2016), The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare, Decision Sciences, forthcoming, (forthcoming)

Chua Geoffrey Ang, Lim, Wei Shi and Yeo Wee Meng (2016), Market Structure and the Value of Overselling Under Stochastic Demands, European Journal of Operational Research, 252(3), 900-909

Camerer C F, Dreber A, Forsell E, Ho, Teck Hua, Huber J, Johannesson M, Kirchler M, Almenberg J, Altmejd A, Chan T, Heikensten E, Holzmeister F, Imai T, Isaksson S, Nave G, Pfeiffer T, Razen M and Wu H (2016), Evaluating replicability of laboratory experiments in economics, Science, 351(6280), 1433-1436

Thorbjornsen H, Dahlen M and Lee, Yih Hwai (2016), The Effect of New Product Preannouncements on the Evaluation of Other Brand Products, Journal of Product Innovation Management, 33(3), 342-355

Cai, Cexun Jeffrey and Raju Jagmohan S. (2016), Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense , Marketing Science, 35(5), 743-755

Chen Rui, Zheng Yuhuang and Zhang, Yan (2016), Fickle Men, Faithful Women: Effects of Mating Cues on Men's and Women's Variety-Seeking Behavior in Consumption, Journal of Consumer Psychology, 26(2), 275-282

Leong Siew Meng, Ang, Swee Hoon, Cote Joseph A., Lee, Yih Hwai and Houston Michael J. (2016), What is Consumer Well-Being to Asians?, Social Indicators Research, 126(2), 777-793

Narayan, Vishal and Kadiyali Vrinda (2016), Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States, Management Science, 62(2), 591-607

Schweitzer M, Ho, Teck Hua and Zhang X (2016), How Monitoring Influences Trust: A Tale of Two Faces, Management Science, forthcoming

Yang, Adelle Xue and Urminsky Oleg (2015), The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety, Journal of Consumer Research, 42(3), 361-377

Elison L, Kum, Doreen and Lee, Yih Hwai (2015), Understanding how Changes within Service Experiences impact Prospective versus Retrospective Time Judgments, Journal of the Academy of Marketing Science, 43(6), 730-745

Narayan, Vishal, Rao Vithala and Sudhir K (2015), Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India, Marketing Science, 34(6), 825-842

Wirtz, Jochen , Tuzovic Sven and Ehret Michael (2015), Global Business Services: Increasing Specialization and Integration of the World Economy as Drivers of Economic Growth, Journal of Service Management, 26(4), 565-587

Ang, Swee Hoon, Lim Elison Ai Ching, Leong Siew Meng and Chen Zhaonan (2015), In pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison, Social Indicators Research, 122(1), 87-103

S Sriram, Manchanda Puneet, Chu, Junhong and al et (2015), Platforms: A Multiplicity of Research Opportunities, Marketing Letters, 26(2), 141-152

Lee, Leonard, Lee M, Bertini M, Zauberman G and Ariely D (2015), Money, Time, and the Stability of Consumer Preferences, Journal of Marketing Research, 52(2), 184-199

Lee, Leonard (2015), The Emotional Shopper: Assessing the Effectiveness of Retail Therapy, Foundations and Trends in Marketing, 8(2), 69-145

Wirtz, Jochen and Sheryl E. Kimes (2015), Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability, Foundations and Trends in Marketing, 8, no. 1, 1-68

Feng S, Trichy, Krishnan and S A Thomas (2015), To retain or upgrade: The effects of direct mails on regular donation behaviour, International Journal of Research in Marketing , 32(1), 48-63