4:00 pm – 5:30 pm


NUS Business School
15 Kent Ridge Drive
Mochtar Riady Building 4-2
Singapore 119245


Dress Code:
Business attire


Eight Inc. helps companies deliver meaningful human experiences for their customers, by building return on experience into everything they do.

In this talk we’ll explore how human-centred design is changing how companies do business and transforming the way that customers are interacting with them. With examples from Eight Inc’s work with Apple, Citibank, Globe Telecom and others, get to understand the strategic design factors that drive sustainable and successful human interactions through the creation of immersive retail experiences.

Prof Ang Swee Hoon, Associate Professor, Department of Marketing, NUS Business School, will moderate the Q&A session.





Andrew Au is the Executive Director of Eight Inc. Singapore.

Andrew was most recently the managing director for Southeast Asia and Asia Pacific, and board member for creative agency Imagination. Prior to Imagination, Andrew was the managing partner for award-winning independent creative agency Fluid in Hong Kong, which was subsequently acquired by PricewaterhouseCoopers. Prior to agency life, he held senior marketing roles with The Economist Group and Fortune Magazine.

Andrew studied at New York University and achieved a major in Economics and minors in Journalism and East Asian Studies. Andrew is also the Vice-Chair for The Marketing Society, a global marketing association aimed at fostering and enabling bold and brave marketing.



Enquiries: (Ms) Joon Xin Ting | joon.xinting@nus.edu.sg | Tel: (+65) 6601 7504



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