NUS China Business Centre

China has grown into one of the world's largest economy since it first liberalised its markets 36 years ago. However, China is now being confronted with a "new normal" of slower growth. Whilst Chinese enterprises are gaining a more stable foothold across the globe, they are also facing the twin challenges of complex global politics and slower growth. The need for internal reforms to face the evolving landscape is now an imperative. Riding on the crest of the globalisation wave, Chinese enterprises are considering how to restructure and transform in order to stay relevant and viable.

It is an opportune time for Chinese enterprises to innovate and assume greater social and corporate responsibilities. What are the new ideas and aspirations ahead for Chinese enterprises? What role are they going to assume in the reshaping of social values, cross-border cooperation, and the development of a new corporate culture?

Organised by China Business Centre (CBC) at NUS Business School, the two days of forum discussions and roundtables will examine the makings of a strong and sustainable business model for Chinese enterprises. Moderating the Q&A session at the flagship forum is Associate Professor Chong Juin Kuan, Department of Marketing at NUS Business School.
Day 1, 9 April 2015 (Thursday): Flagship Forum
At the flagship forum, we will examine the roles of China's economy and Chinese enterprises from both the economic and industry perspectives.

2.00 pm to 6.00 pm
Summit Ballroom C, Level 3, China World Summit Wing
Lingua Franca: Chinese/English with simultaneous interpretation

Day 2, 10 April 2015 (Friday): Thematic Roundtables
9.45 am to 12.30 pm
China Ballrooms A to D, Basement 1, China World Summit Wing

Roundtable Topic Function Room Lingua Franca
1. Green Economy and
    Business Opportunities
China Ballroom A Chinese
2. Internet in Traditional
China Ballroom B Chinese
3. Internet of Things (IoT) and
    Smart Cities
China Ballroom C Chinese
4. International Business
China Ballroom D Chinese

Dress Code: Office Attire
Hotel Address:
China World Summit Wing, No.1 Jianguomenwai Avenue, Beijing, 100004, China (Location Map)
Enquiries: Please contact CBC at

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