Global StartUp@Singapore Seminar Series
A Joint Seminar by
NUS Business School and NUS Enterprise

This upcoming Global Start-Up@Singapore Seminar on building global company will feature Mr. Ming Lei, one of the seven founders and Chief Architect of search engine Baidu and Founder and CEO of Kuwo, a leading online digital music company in China with over 200 million active users.

Mr. Lei will share his insights on the challenges of building a successful mobile internet consumer services company in a huge and fast growing but extremely competitive market like China, including his experiences in developing a scalable technology platform, implementing an effective viral marketing strategy to build a critical mass of users/subscribers, and evolving a financially viable business model over time.

Prof Wong Poh Kam, Professor, Department of Strategy & Policy, NUS Business School and Director, NUS Entrepreneurship Centre will moderate the Q & A session.
Date: Friday, 10 October 2014
Time: 11 am - 1 pm
(Registration at 11 am, buffet
lunch served after seminar.)
Venue: Hon Sui Sen Auditorium
(View Map)
Office attire

Mr. Ming Lei is the Founder, Chairman and CEO of Kuwo, the leading China online music company. A pioneer in providing high quality streaming and lyrics services and with creative innovations, Kuwo grew its user base to over 200 million. Mr. Lei was the one of the seven founders and former executive of Baidu, the largest Chinese search engine in the world. He led the core engineering team in the design and implementation of the search engine, making Baidu's search quality rival that of Google China.

Mr. Lei also provided advice to Yahoo on its mobile search strategy and to Ignition Partners on its China venture capital market penetration strategy, and made a lot of angel investments to startups. Mr Lei holds a Master's degree with honours from Peking University, and an MBA degree from Stanford Business School. He was the President of Student Union at School of Electronics Engineering and Computer Science at Peking University, and the Vice President of Association of Chinese Students and Scholars at Stanford University.


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For enquiries, please contact the following:
NUS Business School: Ms Verity Thoi at or 6516 5847
NUS Enterprise: Ms Jolia Tan at or 6516 8461

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