转型与创新: 全球化视角与中国的探索

Thursday to Friday, 9-10 April 2015

Summit Ballroom C, Level 3
China World Summit Wing
Beijing, China

Photos [ 1 ][ 2 ] | Video | Press Release

Featuring an eminent panel of business leaders, the forum focus on globalisation and transformation of China and Chinese Enterprises.

China has grown into one of the world's largest economy since it first liberalised its markets 36 years ago. However, China is confronted with a "new normal" of slower growth. Whilst Chinese enterprises are gaining a more stable foothold across the globe, they are also facing the twin challenges of complex global politics and slower growth. The need for internal reforms to face the evolving landscape is now an imperative. Riding on the crest of the globalisation wave, Chinese enterprises are considering how to restructure and transform in order to stay relevant and viable. 

It is an opportune time for Chinese enterprises to innovate and assume greater social and corporate responsibilities. What are the new ideas and aspirations ahead for Chinese enterprises? What role are they going to assume in the reshaping of social values, cross-border cooperation, and the development of a new corporate culture?

 Organised by China Business Centre (CBC) at NUS Business School, the two days of forum discussions and roundtables will examine the makings of a strong and sustainable business model for Chinese enterprises. Moderating the Q&A session at the flagship forum is Associate Professor Chong Juin Kuan, Department of Marketing at NUS Business School.