Saturday, 22 September 2018
Shaw Foundation Alumni House Auditorium
Our brains often rely on various mental shortcuts to reduce cognitive load when making decisions. However, both businesses and individuals are prone to override their intuitions, although intuitions are often fallible.
Successful innovation requires that one recognize the mental missteps in decision making and slip himself from the leash of stereotype in developing independent opinions. Key to successful entrepreneurship and original business ideas is the ability to transcend the limit of predefined framework and challenge the status quo.
On September 22, A number of online business cases has been discussed to reveal the methodological nature of nonconsensus-driven ventures and demonstrate how to harness the power of counterintuitive thinking.