Programme Synopsis

Two of our School’s very successful alumni, Mr Lee Jui Siang and Mr Howie Lau, who hail from mega brands Samsung Electronics Singapore and StarHub respectively, will share their thoughts on “The Future of Marketing”.

The topic will cover tech and behavioural trends which impacts marketing and the role of the marketer.

Mr Maurice Tan, Adjunct Senior Lecturer, Department of Marketing, NUS Business School will moderate the Q&A Session.

When & Where

Thursday, 22 Feb 2018
3:30 pm - 5:00 pm
(Registration starts: 3:00 pm)


Hon Sui Sen Memorial Library Auditorium
1 Hon Sui Sen Drive, 117588


Dress code: Office Attire

Register early as limited seats are available!

About the Speakers

Mr Lee Jui Siang was appointed as the President of Samsung Electronics Singapore in May 2017. He joined Samsung Electronics as the Director for IT, Mobile & Digital Imaging for Samsung Electronics Malaysia. A shrewd business leader with more than 20 years’ experience in sales and marketing, Jui Siang delivered outstanding business results for Samsung Electronics Malaysia and was promoted to the position of Vice President.

Jui Siang'’s six-year tenure with Samsung Electronics also took him to assignments in Vietnam and the regional office in Singapore where he continued to play instrumental roles in driving Samsung’s mobile business success. Prior to joining Samsung, Jui Siang held various senior marketing and management positions in Johnson & Johnson and Mars Inc. He graduated from the National University of Singapore and obtained his Executive MBA from the NUS Business School.

Mr Howie Lau is responsible for charting StarHub’s brand and marketing strategies across all marketing functions and ensuring overall marketing synergy and brand consistency. In addition, he oversees StarHub’s Mobility, Pay TV and Broadband businesses as well as Content Management. Customer Value Management and Digital Experience also fall under his purview.

Prior to joining StarHub, Howie was the Vice President, Corporate Development of Lenovo's Worldwide Finance Organisation, where he oversaw Lenovo's end-to-end Post Merger Management and related Merger & Acquisition matters. He was also Lenovo’s Vice President of Marketing and Communications for Emerging Markets Group, and was responsible for the strategy and execution of marketing and communications in the China, Eastern Europe, Hong Kong, India, Korea, Latin America, Middle East, Russia, Taiwan and ASEAN markets. He graduated from the National University of Singapore with a Bachelor of Business Administration.

Enquiries: (Ms) Ann Chong | Strategic Relations | 6601 2251

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