click here click here
中文网站 Search in
You are at: Home > News Hub > Press Release
Inaugural S3 Asia MBA Programme Cultivates Top Elites of Global Vision

27 August 2008



Some students from the 1st cohort of the S3 Asia MBA Programme




August 27, 2008 saw the official opening of the S3 Asia MBA  Programme, an inaugural tri-university double degree MBA programme jointly established by Fudan University, Korea University and the National University of Singapore Business School. The opening was held at Fudan University, marking the first collaboration between these three prominent universities in Asia, and kicking off the start of the programme.


Established by the S3 University Alliance  (S3 representing the cities anchoring the universities – Shanghai, Seoul and Singapore), the S3 Asia MBA Programme is the first of its kind in the world to integrate educational, business and cultural features from China, South Korea and Singapore into a singular curriculum structure.

The S3 University Alliance collaborative agreement was signed by the presidents of the three universities in May 2006, and was witnessed by Singapore’s Minister Mentor Lee Kuan Yew .


After a stringent six-month selection process, 33 students from six countries get the opportunity of being the first cohort of the programme since its launch on February 26, 2008. In the cohort, 30% are Korean, 30% are Chinese, 27% are Indian, and the rest are from Singapore, Indonesia and the USA. Representing various industries such as information technology, finance, manufacturing, real estate and engineering, they have an average age of 30 years and 6 years of working experience. Female students account for 30% of the cohort.


The opening ceremony was attended by the three deans - Professor Lu Xiongwen, Dean of School of Management, Fudan University, Professor Jang Hasung, Dean of Korea University Business School, and Professor Bernard Yeung, Dean of NUS Business School. Guests included Gan Teng Kiat, Deputy Consulate-General and Chia Choong Yeen, Consul of Culture and Education of the Republic of Singapore in Shanghai; Chen Yinzhang, President Assistant of Fudan University and Director of Foreign Affair's Office; and Mr Lim Daeho, Consul of the Republic of Korea in Shanghai.


Ms Teresa Lin, Vice Chairman & CEO, DBS Bank (China), delivered the keynote speech as the enterprise representative on “The Development of Asian Talents”. She noted that with business expansion, localization of multinational corporations in China, and globalization of state-owned enterprises, MBA graduates with a global vision would be much needed. As such, the S3 Asia MBA would promote the practicability of MBA education by means of regional cooperation among Asian business schools.


Aware of the future opportunities in Asia, the students at the ceremony felt a sense of honour and responsibility. The student representative who spoke at the ceremony, Govind Pandey from India, expressed his motivation and aspirations,”I am motivated by the growth potential of the Asian economies and the skills and knowledge that the S3 Asia MBA will equip me with. The real strength of this programme lies in the opportunity to interact with students from all over Asia and the rest of the world, in three renowned business schools in Asia.” Another student, Shi Yan, from Fudan also enthused, “By experiencing Asia’s best-of-the-best integrated platform of management education, I’m well prepared to equip myself with a global vision, and an extensive scale of working abilities so as to manage the complexities of worldwide business waves.”


About the S3 Asia MBA Programme


The 1st Tri-University Dual Degree MBA Programme


1. The inaugural S3 Asia MBA is the result of the S3 University Alliance among three leading Asian Universities – Fudan University, Korea University, and National University of Singapore sharing not only their 100th anniversaries in 2005, but also visions in education – at the Seoul Declaration for Collaboration on 19 May 2006.


2. The rapid development of Asian economies calls for collaborations among leading business schools in Asia. As the first collaborative programme between the three universities, the birth of the S3 Asia MBA was announced at the launch ceremony held on 26 February 2008 at Korea University Business School.

The S3 Asia MBA customized for global corporations in need of Asian specialists.


3. The S3 Asia MBA Programme jointly offered by the three universities is specially customized to provide the depth of theoretical and practical Asian business education that is required by today’s global managers. It is the only programme of its kind in the world, and offers the unique advantages of being a coherent programme of study, business and cultural exposure to three dynamic economies in Asia – an unique and path-breaking venture.


4. “The uniqueness of the programme will give business leaders an in-depth understanding of the challenges and complexities of business in Asia, as well as an understanding of the historical opportunities available for firms. We expect the programme to emerge as a leading MBA Programme that is particularly attractive for leaders interested in the region” – this is the shared vision of the three business school deans.


5. The doublel degree offered by the S3 Asia MBA enables the graduate to obtain one home degree and either of the two host degrees, based on his/her preference upon completion of the programme, which is structured as a tightly integrated tri-semester curriculum.

Please visit the S3 Asia MBA website at

About the Universities


•    NUS Business School, National University Of Singapore


Established in 1965, NUS Business School is known for its focus in providing management thought leadership from an Asian perspective, enabling our students and corporate partners to leverage on the best global knowledge and deep Asian insights to drive business growth in Asia and around the world. This combination of global knowledge and Asian insights is reflected in all aspects of its research, teaching and industry outreach. As Asia's Global Business School, NUS Business School is a leading authority on business in Asia.


The School has consistently received top rankings in the Asia-Pacific region by independent publications and agencies, such as Financial Times, Economist Intelligence Unit, and QS Top MBA, in recognition of the quality of its programmes, faculty's research as well as graduates. The School is accredited by AACSB International (Association to Advance Collegiate Schools of Business), an endorsement that the School has met the highest standards for business education.


The School has top research faculty that is close to practice; more than 2,500 BBA, MBA, Executive MBA, and PhD students; more than 2,000 annual participants in Executive Education programmes; and over 45,000 alumni in diverse organizations and positions of leadership throughout the world.




The century old Fudan University, one of the oldest established higher education institutions in China to build an education platform for Business Administration, created the business discipline as early as 1917.
Fudan University was the first institution of higher learning in China to set up a department of business education. After the reform and open-door was implemented in China, Fudan University has grown into one of top-class educational institution and so far has taken shape as a modern international business School. In research, the School has made remarkable achievement in the decades or so since her establishment and has been awarded including state-level First Prize for R&D Progress and state-level First Prize for Excellent Education Accomplishment in its MBA programmes.
Today, FDSM is well recognized for its high-standard of schooling and wonderful education environment. With widely distribution around the world, FDSM (School of Management, Fudan University) graduates are more than 20,000, including leaders

in various fields. The strong alumni network is a communication platform for FDSM’s development and alumni’s lifelong learning.




Since the Korea University Business School (KUBS) was established in 1905, it has grown by leaps and bounds, developing a reputation for excellence by providing students with up-to-date business knowledge and training for leadership in the business world.


KUBS' outstanding faculty, curriculum, programmes and research centres offer a wealth of opportunities, disciplines and experiences for KUBS students' outreach to the world and international students' in-depth acquaintance with Korean corporate culture. KUBS academics, all possessing PhD qualifications from leading business schools, make up the world-class faculty team, which is also the largest business school faculty in Korea. As cutting-edge researchers and experts in their respective fields, the faculty keeps students up-to-date with the latest in global thinking and advances in development.


KUBS has many great achievements and is consistently ranked as one of the top business schools in Korea as well as worldwide. KUBS MBA program is ranked No.1 in Korea for two consecutive years by the Ministry of Education & Human Resource Development. KUBS is first and the only Business School in Korea to receive accreditations from both AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System). It also recognized highly for its number of publications in top-tier journals.


With over 35,000 alumni, KUBS has produced the largest number of the nation's top leaders such as Myeong Park Lee, President of the Republic of Korea, a hallmark of the school's excellent education in management theories and practices.




1The S3 Asia MBA was officially launched on 26 Feb 2008 at Korea University Business School.


2NUS signed a collaborative agreement with Korea University and Fudan University to establish the S3 University Alliance. The agreement was sealed at the Tri-   University Colloquium co-hosted by the three universities on 19 May 06 in Korea.


3MM Lee Kuan Yew delivered Korea University’s annual Inchon Memorial Lecture at the signing ceremony on 19 May 06, where he elaborated on globalisation and attracting talent.

For further information, please contact:
Huang Jianbing
Director of Fudan International MBA Programme
School of Management, Fudan University
Tel:  86-21-5566-4738


Ms Bina Ok
Programme Manager, S3 Asia MBA, KUBS MBA Office
Korea University Business School
Tel:  82-2-3290-2707


Ms Adeline Leong
Manager, Corporate Development & Communications
NUS Business School, National University of Singapore
Tel: 65 6516 8996