Core Modules

BSP1004/BSP1702 - Legal Environment of Business

This course will equip business students with basic legal knowledge relating to commercial transactions so that they will be more aware of potential legal problems which may arise in the course of business. Having become aware, they can recourse to professional legal advice as is necessary in the circumstances. Subjects that meet these requirements include the Singapore Legal System, mediation and arbitration to resolve disputes, the types of various business organisations for businesses to conduct effectively within the law, directors’ duties & liabilities, the making of valid business contracts and the rights and obligations of traders in the market place and negligence in the business environment through misstatements.

 BSP1005/BSP1703 - Managerial Economics

Managerial Economics provides a foundation in microeconomics including game theory, behavioral economics and information economics. It aims to develop the capacity to appreciate the business environment and make decisions that advance the goals of the organization. The module emphasizes both theory and applications. The theory serves to construct a rigorous framework of microeconomic principles and techniques, and the applications bring real aspects into the classroom through multiple cases and practical examples. Students are expected to develop insights behind each economic concept, understand the theory to formalize it and eventually to build ability to apply their learning to the complex business realities.

 BSP1707 - Managerial Economics: Exposure (for BAC students)

This module aims to provide exposure to how microeconomic analytical tools can be applied to business practices. The module will focus on selected topics that are motivated by real-world observations of business operations. Students are expected to develop a simple understanding of how selected microeconomic analytical tools apply to business practices. Among the topics covered in the course are: fundamental economic thinking, uncertainty and behavioural economics, game theory and information economics, and economics of incentives and organization.

 BSP2001 - Macro and International Economics (prior to AY17-18 co-hort)

This module provides the tools and techniques of macro- and international economic thinking as applied to business.  It provides a foundation for understanding the national and global economies, which is essential in management as well as other business disciplines.  Specific learning outcomes are understanding of (i) Tracking the macro-economy; (ii) Sources of growth; (iii) Short-term fluctuations -- business cycle; (iv) Government policy; and (v) International trade and finance.

 BSP2005 - Asian Business Environments (prior to AY17-18 co-hort)

This module builds an understanding of the economic and political environment of business in the Asia-Pacific region.  The module begins with politics, culture, and institutions, and continues with international trade and finance.  It then applies these principles to doing business in the region from the viewpoint of both domestic and international businesses. The module will include studies of the major regional economies embedded with discussion of relevant functional themes such as business-government relations, social enterprise, and demography.  The functional themes will vary from year to year.

BSP2701 – Global Economy

This module aims to equip students with basic macroeconomic literacy. It provides essential concepts and tools to appreciate, analyze and evaluate economic growth, inflation, government monetary and fiscal intervention, trade liberalization, international flow of capital, immigration and globalization. The module applies these concepts and tools to topical issues of real-world importance to managers and policy-makers.

 BSP3001/BSP3701 - Strategic Management

This is the integrative capstone course for undergraduate business students. It focuses on the roles, issues and dilemmas facing top managers. It examines the concept of strategy and the different aspects of managing strategically. There are three main learning objectives: Firstly, for students to understand the roots of success and failure in firms, as relating both to firm characteristics, and to their micro and macro environments. Secondly, for students to appreciate some of the pressing issues facing corporations in fast-paced environments. Thirdly, through the case method, students have an opportunity, in a simulated managerial role, to apply holistically what has been learnt in the functional business disciplines to complex business problems. Major topics include industry analysis, strategy formulation at the corporate, business and functional levels, firm diversification, strategic alliances, corporate governance, firm resources, core competencies, and the role of structure, culture, rewards, and control in strategy implementation. This course is targeted at all final-year business students.

Business Economics Specialisation Modules

BSE3701 – Macroeconomics Principles in the Global Economy

The purpose of this module is to provide students with the necessary tools and economic frameworks to better understand and analyze macroeconomics issues such as economic growth, unemployment, inflation, business cycles, government budget, trade deficit/surplus, and financial crisis. It is a sequel to the module on Global Economy including more topics and in-depth analysis of international economic issues.
Understanding macroeconomics is not simply for the sake of public relations role of business people and better understanding of government policy. The health of a company or an individual’s job prospects and portfolio depends on the macro-economy. Macroeconomics helps in understanding aggregate uncertainty that can impact firms, workers and consumers besides the idiosyncratic uncertainty that affects only a few individuals. Successful managers at any international company need to understand the institutional structure of the global economy. Besides business competitors, familiarity with the working and functions of international organizations such as the International Monetary Fund (IMF) and the World Trade Organization (WTO) can add to the viability and competitive edge of the company.
This module emphasizes application of the macroeconomic models and analytical frameworks to real life macroeconomic events in the global economy.

 BSE3702 – Economics of Strategy

This module develops the microeconomic principles and conceptual frameworks for evaluating and formulating business strategy. Topics include the boundaries of firms, the analysis of industry economics, strategic positioning and competitive advantage, and the role of resources and capabilities in shaping and sustaining competitive advantage. 

To appreciate and understand: What enables particular business to succeed while others fail; Why particular businesses sustain economic profits over long periods of time, while for other businesses, profit This module addresses the core questions in business strategy from the perspective of microeconomics. The concepts and tools help to prepare students for careers in management and consulting.

BSE3703 – Econometrics for Business I

This model introduces the science and art of building and using econometric models. It aims to equip business students to: (i) Understand and appreciate econometric analysis in economic and business reports; and (ii) Carry out estimation using least squares regression to support business analysis. 

Innovation & Entrepreneurship Specialisation Modules

BSN3701 - Technological Innovation

This course helps students build a strong conceptual foundation for understanding technological innovation. The dynamics of technological change are explored through concepts such as technological dominant designs, disruptive technologies and diffusion curves. Students will learn the process through which an innovative idea is transformed into a marketable product or service, as well as the organisational and strategic factors that influence this process. These include ways to encourage risk-taking and creativity, discover market opportunities, protect intellectual property, attract resources, nurture entrepreneurial leadership, and overcome resistance to change. These concepts are brought to life using case studies, videos and guest speakers.

BSN3702 - New Venture Creation

This course aims to equip students with the knowledge and tools required to start their own successful scalable business. Students learn through developing a business idea and business plan and presenting it to a panel of judges at the end of the course. Major topics covered include: idea generation and evaluation, value proposition, market analysis, sustainable competitive advantage, marketing strategy, creative problem-solving, innovation, teams, legal issues, financing, valuation and forecasting, managing growth, going global, negotiation and presentation. The course is targeted at all students who are interested in learning how to start a scalable business.

BSN3703 – Entrepreneurial Strategy

This course examines the strategic decisions new entrepreneurs take in order to start, finance, and guide their businesses. It will explore strategic frameworks that both successful and unsuccessful entrepreneurs undertake in order to operate in dynamic and uncertain competitive landscapes. A major tenet of this course is that experimentation plays a central role in entrepreneurial strategy and that correct strategic responses are not always clear. But through analysis of case studies and discussions with guest speakers we will understand how successful entrepreneurs execute decisions that maintain their competitive advantages.

Elective Modules

BSP2011 - Asian Business Environments

This module builds an understanding of the economic and political environment of business in the Asia-Pacific region.  The module begins with politics, culture, and institutions, and continues with international trade and finance.  It then applies these principles to doing business in the region from the viewpoint of both domestic and international businesses. The module will include studies of the major regional economies embedded with discussion of relevant functional themes such as business-government relations, social enterprise, and demography.  The functional themes will vary from year to year.

BSP3513/BSP3011 - Family Business

Family firms are the dominant form of business organization of publicly traded firms everywhere around the world. As such, family firms play an important role in all economies, but especially so in Asian economies, where large family firms often constitute a large part of the private sector. Large Asian family firms - the focus of this course - are often organized into corporate groups, and this type of economic organization has lost its attractiveness in many other parts of the developed world, but continues to be important in most emerging economies. In many ways, the Asian family firm defies the wisdom of strategic management. Its demise continues to be predicted, but does not appear imminent. This course provides students the opportunity to develop deep skills and understanding of the strategy and governance of family firms, and focuses in particular on strategic issues faced by family firms in Asia. Topics include characteristics, strengths and weaknesses of family ownership and management, succession of ownership and leadership, governance of family businesses, and how to grow and sustain the legacy of family business. The knowledge obtained from this course is particularly essential to doing business intelligently with family firms not only in Asia and other emerging economies but also in developed countries.

BSP3515/BSN3711 – The Entrepreneurial Ecosystem in Singapore and S.E. Asia

The main goal for the course is to give students a nuanced view of the structure of the VC industry with a special focus on the Singapore market. No matter what role they may eventually undertake (VC, limited partner, entrepreneur), students will leave with an understanding of what drives the various players in an industry that is often characterized as opaque and mysterious.

BSP3516/BSP3012 - Singapore and ASEAN: Geoeconomics and Geopolitics of Business

The course is grounded on doing business in open economies with international trade and exchange. This model is applicable to small and open city-state Singapore and enables it to first tap the Association of Southeast Asian Nations (ASEAN) before wider outreaches to billion-plus populated China and India. An ASEAN that is tighter in economic integration is pivotal as China is more aggressively competitive since the 1970s with India awakening as well. This course will focus on ASEAN-plus business opportunities for Singapore-based companies to forge business alliances and ventures to tap natural resources in production and markets for sales and revenue.

BSN3712 – Innovation & Intellectual Property

In the last few decades, Intellectual Property (“IP”) as a subject has grown significantly, both in terms of importance and scope. IP is increasingly seen to be the new foundation for creating wealth, especially in a knowledge-based economy propelled by innovation. The ability to harness and protect IP is of paramount importance to firms in the competitive market place.

This module equips business students with a general understanding of IP as a subject matter, its significance as a tool for wealth creation for firms and the role which IP plays in innovation and technology diffusion today.

BSN3713 – Entrepreneurial Bootcamp

The Entrepreneurial Boot Camp is a 5-day immersive module for students across faculties to explore the detailed tasks involved in launching an entrepreneurial venture. Working with faculty and experienced practitioners from the local start-up ecosystem, students will gain a cross disciplinary perspective of entrepreneurship in Singapore and SE Asia.

The primary objective of this module is to provide an opportunity for students to experience entrepreneurship and understand at a high-level the skills necessary to found a start-up. 

The learning experiences in this module – project developments and practitioner engagements – will then provide students with diverse contexts that will enrich their learning in their BBA course work and, in particular, if they decide to continue with specialization or minor.

BSE3751 – Independent Study Module in Business Economics

Independent Study Modules (ISMs) are for students with the requisite background to work closely with an instructor on a well-defined project in the respective specialization areas. Students will be exposed to individual-based research and report-writing while tackling a business issue under the guidance of the instructor.

Students, will do an in-depth structured study/project ranging from detail literature survey on a given topic to conducting evaluation exercises on the efficacies of given business practice, economic policy or strategy.

BSP4512/BSP4011 - Global Strategic Management

The course aims to provide participants with the basic theoretical knowledge, skills, and sensitivities that will help them deal effectively with key management issues and challenges in today’s global business environment. We intend to explore the major issues and challenges facing companies with worldwide operations as seen by the managers themselves. The topics addressed include the following: challenges of operating in a global environment, formulation of global strategies and organisational policies (implementation) to achieve the goals set out under the formulation process. Case studies, group projects and presentations will be extensively used to illustrate the concepts.

BSP4513 - Econometrics: Theory and Practical Business Application

This course is tailored to introduce students to the science and art of building and using econometric models. It is particularly useful for students doing quantitative-oriented projects. The course aims to prepare future officers, executives and managers for responsibilities in monitoring, analysing and forecasting trends and business development in their respective industries. Students will be refreshed and equipped with some fundamental economic concepts of statistical tools right from the beginning so as to follow the course comfortably. Models such as CAPM, returns to schooling, and term structure of interest rates are used to convey the theoretical and practical aspects of this course. Moreover, the course emphasises hands-on learning involving students in tutorial sessions and exercises to formulate models, estimate them with the Window-based econometric software (EViews), and practice analytical interpretation.

BSP4515/BSP4012 - Managing Social Networks in Markets and Organisations

Social networks are an essential part of organizations and markets. The goal of this module is to help students understand what social networks are and how to systematically analyze and employ network concepts in their works. Specifically, the course will cover topics about how social networks function and affect organizational effectiveness and market processes. By this, students (as managers in the future) can better comprehend their organizations and the environment in which these organizations operate, so that they can make appropriate and timely decisions. The module also covers social networks at the individual level. We will evaluate the nature and types of social networks that are keys to success at different stages of career for managers, particularly in the corporate world. The module will offer systematic and scientific-based diagnostic tools that help students understand the strengths and weaknesses of their personal networks, and how to improve their network building.

BSE4711 – Econometrics for Business II

This module builds on BSE3703: Econometrics for Business I to present more advanced econometric techniques for business and economic analysis.  The module covers: (i) Methods for estimating non-linear econometric models; (ii) Microeconometric workhorse models; and (iii) Time series and forecasting methods.  The module emphasizes hands-on learning of these models and methods, and application to business and economic data analysis.

BSE4712 – Economics of Organizations

This module link business strategy to organizational structure.  It considers how to organize businesses to achieve their performance objectives.  Part 1 of the module takes business activities as given and considers organizational design, including issues of incentive pay, decentralization, transfer pricing, and complementarities. Part 2 examines the boundaries of the firm, and covers horizontal and vertical mergers, outsourcing, and diversification.

BSE4751 – Advanced Independent Study Module in Business Economics

Advanced Independent Study Modules (ISMs) are for senior students who are in the BBA and BBA(Acc) honors programs with the requisite background to work closely with an instructor on a well-defined project in the business economics specialization area. Students will hone their research and report-writing skills while tackling a business issue under the guidance of the instructor.

Students will acquire research and writing skill. He/she will conduct an academic study into economic issues related to strategies and management of enterprises. The outcome expected for each student is a good academic exercise that contain relevant findings, implications and insights for better business performance. Evidence-based and empirical research will be one of the key outcomes for this module.

BSS4003 - Special Seminars in Business

This module introduces students to recent research in innovation and productivity, emphasizing econometric methods of data analysis.  The module emphasizes a multi­disciplinary approach and critical appreciation of research papers.  Students will analyze data, write reports, and engage in discussion.  The module will especially help students who plan to write honours theses on innovation and productivity.

BSS4003A/BSN4811 – Innovation and Productivity

A key challenge for Singapore and other developed economies is to sustain economic growth. Growth can be based on working harder (more labor, more investment, more resources) or working smarter (raising productivity). Innovation contributes to working smarter -- getting more from the same resources.

This module introduces recent research in productivity, innovation, and entrepreneurship, focusing on implications for economic policy and business strategy. The module will be highly interactive and apply multiple disciplines including economics, psychology, and management.

BSS4003B/BSN4811A – Innovation and Productivity (with Econometrics)

This module introduces recent research in the microeconomics of innovation and productivity, focusing on implications for management and economic policy.  The module runs as an interactive seminar, and aims to critically appreciate current research.  The instructor and students will present and discuss recently published and ongoing empirical studies, with particular emphasis on causal inference. 

Students will be required to carry out econometric estimation of innovation and productivity using recently curated datasets. The module will benefit students in multiple schools and departments, including Business, Economics, Information Systems, and Engineering.  It will provide an additional elective for the BBA specialization in Business Economics.

FSP4003 - Field Service Project

Students will be given opportunities to work with real companies. The scope of the Field Service Project is part of the initial negotiations between the students and the company. It is an interactive process as the students have to make a preliminary survey of the company before finalising the job scope. The project is divided into stages – planning, research and assessment, and recommendations. Students will learn how to define a job scope, negotiate the resources, and negotiate the timeline and deliverables. Students will use their skills learnt in library work and market research.

TR3002 - New Venture Creation

This course aims to equip students with the knowledge and tools required to start their own successful scalable business. Students learn through developing a business idea and business plan and presenting it to a panel of judges at the end of the course. Major topics covered include: idea generation and evaluation, value proposition, market analysis, sustainable competitive advantage, marketing strategy, creative problem-solving, innovation, teams, legal issues, financing, valuation and forecasting, managing growth, going global, negotiation and presentation. The course is targeted at all students who are interested in learning how to start a scalable business.

TR3008 - Technological Innovation

This course helps students build a strong conceptual foundation for understanding technological innovation. The dynamics of technological change are explored through concepts such as technological dominant designs, disruptive technologies and diffusion curves. Students will learn the process through which an innovative idea is transformed into a marketable product or service, as well as the organisational and strategic factors that influence this process. These include ways to encourage risk-taking and creativity, discover market opportunities, protect intellectual property, attract resources, nurture entrepreneurial leadership, and overcome resistance to change. These concepts are brought to life using case studies, videos and guest speakers.