BSP1004 Legal Environment of Business

This course will equip business students with basic legal knowledge relating to commercial transactions so that they will be more aware of potential legal problems which may arise in the course of business. Having become aware, they can recourse to professional legal advice as is necessary in the circumstances. Subjects that meet these requirements include the Singapore Legal System, mediation and arbitration to resolve disputes, the types of various business organisations for businesses to conduct effectively within the law, directors’ duties & liabilities, the making of valid business contracts and the rights and obligations of traders in the market place and negligence in the business environment through misstatements.

BSP1005 Managerial Economics

This module provides the tools and techniques of micro-economic thinking as applied to business.  It provides a conceptual foundation for management as well as other business disciplines.  Specific learning outcomes are understanding of (i) How markets work and their implications for business; (ii) Concept of trade-offs, and the distinction between average and marginal; (iii) Concept of costs, especially opportunity cost; (iv) Market structures and their implications for business; (v) Pricing; and (vi) Strategic thinking.

BSP2001 Macro and International Economics

This module provides the tools and techniques of macro- and international economic thinking as applied to business.  It provides a foundation for understanding the national and global economies, which is essential in management as well as other business disciplines.  Specific learning outcomes are understanding of (i) Tracking the macro-economy; (ii) Sources of growth; (iii) Short-term fluctuations-business cycle; (iv) Government policy; and (v) International trade and finance.

BSP2005 Asia Business Environments

This module builds an understanding of the economic and political environment of business in the Asia-Pacific region.  The module begins with politics, culture, and institutions, and continues with international trade and finance.  It then applies these principles to doing business in the region from the viewpoint of both domestic and international businesses. The module will include studies of the major regional economies embedded with discussion of relevant functional themes such as business-government relations, social enterprise, and demography.  The functional themes will vary from year to year.)

BSP3001 Strategic Management

This is the integrative capstone course for undergraduate business students. It focuses on the roles, issues and dilemmas facing top managers. It examines the concept of strategy and the different aspects of managing strategically. There are three main learning objectives: Firstly, for students to understand the roots of success and failure in firms, as relating both to firm characteristics, and to their micro and macro environments. Secondly, for students to appreciate some of the pressing issues facing corporations in fast-paced environments. Thirdly, through the case method, students have an opportunity, in a simulated managerial role, to apply holistically what has been learnt in the functional business disciplines to complex business problems. Major topics include industry analysis, strategy formulation at the corporate, business and functional levels, firm diversification, strategic alliances, corporate governance, firm resources, core competencies, and the role of structure, culture, rewards, and control in strategy implementation. This course is targeted at all final-year business students.

BSP3513 Family Business

This course provides students the opportunity to develop deep skills and understanding of the theory and practice that underline corporate strategy and governance of family firms. Topics include mechanisms that create the uniqueness and weakness of family firms, governance and investment strategies for family business, and how to sustain the legacy of family business. Family firms are the dominant form of business organization of publicly traded firms everywhere around the world. Most closely held corporations are family firms in most countries. The knowledge obtained from this course is particularly essential to doing business intelligently with family firms not only in Asia and other emerging economies but also in developed countries.

BSP3516 Singapore and ASEAN: Geoeconomics and Geopolitics of Business

The course is grounded on doing business in open economies with international trade and exchange. This model is applicable to small and open city-state Singapore and enables it to first tap the Association of Southeast Asian Nations (ASEAN) before wider outreaches to billion-plus populated China and India. An ASEAN that is tighter in economic integration is pivotal as China is more aggressively competitive since the 1970s with India awakening as well. This course will focus on ASEAN-plus business opportunities for Singapore-based companies to forge business alliances and ventures to tap natural resources in production and markets for sales and revenue.

BSP4512 Global Strategic Management

The course aims to provide participants with the basic theoretical knowledge, skills, and sensitivities that will help them deal effectively with key management issues and challenges in today’s global business environment. We intend to explore the major issues and challenges facing companies with worldwide operations as seen by the managers themselves. The topics addressed include the following: challenges of operating in a global environment, formulation of global strategies and organisational policies (implementation) to achieve the goals set out under the formulation process. Case studies, group projects and presentations will be extensively used to illustrate the concepts.

BSP4513 Econometrics: Theory and Practical Business Application

This course is tailored to introduce students to the science and art of building and using econometric models. It is particularly useful for students doing quantitative-oriented projects. The course aims to prepare future officers, executives and managers for responsibilities in monitoring, analysing and forecasting trends and business development in their respective industries. Students will be refreshed and equipped with some fundamental economic concepts of statistical tools right from the beginning so as to follow the course comfortably. Models such as CAPM, returns to schooling, and term structure of interest rates are used to convey the theoretical and practical aspects of this course. Moreover, the course emphasises hands-on learning involving students in tutorial sessions and exercises to formulate models, estimate them with the Window-based econometric software (EVIEWS), and practice analytical interpretation.

BSP4515 Managing Social Networks in Markets and Organisations

Social networks are an essential part of organisations and markets. The goal of this module is to help students understand what social networks are and how to systematically analyse and employ network concepts in their works. Specifically, the course will cover topics about how social networks function and affect organisational effectiveness and market processes. By this, students (as managers in the future) can better comprehend their organisations and the environment in which these organisations operate, so that they can make appropriate and timely decisions. The module also covers social networks at the individual level. We will evaluate the nature and types of social networks that are keys to success at different stages of career for managers, particularly in the corporate world. The module will offer systematic and scientific-based diagnostic tools that help students understand the strengths and weaknesses of their personal networks, and how to improve their network building.

BSS4003 Special Seminars in Business

 This module introduces students to recent research in innovation and productivity, emphasising econometric methods of data analysis.  The module emphasises a multidisciplinary approach and critical appreciation of research papers.  Students will analyse data, write reports, and engage in discussion.  The module will especially help students who plan to write honours theses on innovation and productivity.

FSP4003 Field Service Project

Students will be given opportunities to work with real companies. The scope of the Field Service Project is part of the initial negotiations between the students and the company. It is an interactive process as the students have to make a preliminary survey of the company before finalising the job scope. The project is divided into stages – planning, research and assessment, and recommendations. Students will learn how to define a job scope, negotiate the resources, and negotiate the timeline and deliverables. Students will use their skills learnt in library work and market research.