Date Venue Speaker Title
16/08/2017
10:30-12:00
BIZ 1, 6-1 Daniel Gray Goldstein
Principal Researcher
Microsoft Research, New York City
To Put That In Perspective: Generating Analogies That Make Numbers More Easily Understood By Laypeople. (This seminar is not open to undergraduates. Thank you).
31/05/2017
10:30-12:00
BIZ 1, 3-5 Ting Zhu
Associate Professor
Purdue University
Sensor Data, Privacy, and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers? (This seminar is not open to undergraduates. Thank you).
17/05/2017
10:30-12:00
BIZ 1, 3-5 S Sriram
Associate Professor
University of Michigan
Paywalls: Monetizing Online Content. (This seminar is not open to undergraduates. Thank you).
09/05/2017
10:30-12:00
BIZ 1, 3-5 Lu Shijie
Assistant Professor
The University of North Carolina at Chapel Hill
Dynamic Effect of Digital Badging on User-generated Content Platforms. (This seminar is not open to undergraduates. Thank you).
03/05/2017
10:30-12:00
BIZ 1, 3-2 Gao Leilei
Associate Professor
The Chinese University of Hong Kong
When Small Predicts Large: The Effect of Initial Small Donations on Subsequent Donations to a Crowdfunding Project. (This seminar is not open to undergraduates. Thank you).
26/04/2017
10:30-12:00
BIZ 1, 3-2 Rebecca W. Hamilton
Michael G. and Robin Psaros Chair in Business Administration, Professor of Marketing
Georgetown University
Spending or Stockpiling: Consumer Decisions to Redeem Loyalty Program Points. (This seminar is not open to undergraduates. Thank you).
19/04/2017
10:30-12:00
BIZ 1, 3-2 Liu Hongju
Associate Professor
University of Connecticut
Technology and Market Structure: An Empirical Analysis of Entry and Exit in the Banking Industry. (This seminar is not open to undergraduates. Thank you).
05/04/2017
10:30-12:00
BIZ 1,3-2 Margaret C. (Meg) Campbell
Professor
University of Colorado Boulder
The Role of Inferred Harm to Others in Perceptions of Price (Un)Fairness. (This seminar is not open to undergraduates. Thank you).
08/03/2017
10:30-12:00
BIZ1, 6-1 Noah Lim
John P. Morgridge Distinguished Chair in Business and Professor of Marketing at the Wisconsin
University of Wisconsin-Madison
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment. (This seminar is not open to undergraduates. Thank you).
18/01/2017
14:00-15:30
BIZ 1, 2-6 Adrian R. Camilleri
Lecturer
RMIT University
Consumer Judgment and Decision-making When Using Online Review Scores. (This seminar is not open to undergraduates.Thank you).
11/01/2017
10:30-12:00
BIZ 1 , 6-1 Song Lin
Assistant Professor
Hong Kong University of Science and Technology
Two-Sided Price Discrimination. (This seminar is not open to undergraduates. Thank you).
Date Venue Speaker Title
01/12/2016
10:30-12:00
BIZ 1, 2-5 Johanna Frösén
Assistant Professor
St. Petersburg State University
The Return of Configurational Methods to Marketing – Case of fsQCA. (Please be informed that this seminar is not open to undergraduates. Thank you).
23/11/2016
10:30-12:00
BIZ 1, 6-1 Tami Kim
PhD Student
Harvard University
Creating Reciprocal Value Through Operational Transparency. (Please be informed that this seminar is not open to undergraduates. Thank you)
16/11/2016
10:30-12:00
BIZ 1, 6-1 Daniel He
PhD Student
Columbia University
Being in the Moment: The Effects of Ephemeral Communication in Social Media.(Please be informed that this seminar is not open to undergraduates. Thank you)
09/11/2016
10:30-12:00
BIZ 1, 6-1 Jia Liu
PhD Student
Columbia University
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries.(Please be informed that this seminar is not open to undergraduates. Thank you)
02/11/2016
10:30-12:00
BIZ 1, 6-1 Eunsoo Kim
PhD Student
University of Michigan
Social versus Economic Factors in Network Formation: An Empirical Analysis of the Multi-level Marketing Industry.(Please be informed that this seminar is not open to undergraduates. Thank you)
19/10/2016
10:30-12:00
BIZ 1, 6-1 Zachary Zhong
PhD student
University of California Berkeley
Targeted Search and Platform Design (Please be informed that this seminar is not open to undergraduates. Thank you)
12/10/2016
10:30-12:00
BIZ 1, 6-1 Weining Bao
Assistant Professor
Wuhan University
Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance (Please be informed that this seminar is not open to undergraduates. Thank you)
05/10/2016
10:30-12:00
BIZ 1, 6-1 Xi Li
PhD student
University of Toronto
Investigating the Effect of Video Advertising in Crowdfunding with Machine Learning Techniques (Please be informed that this seminar is not open to undergraduates. Thank you)
21/09/2016
10:30-12:00
BIZ 1, 6-1 Hannah Perfecto
PhD student
University of California Berkeley
Rejecting a Bad Option Feels like Choosing a Good One (Please be informed that this seminar is not open to undergraduates. Thank you)
24/08/2016
20:30-20:00
BIZ 1, 6-1 Tom Meyvis
Professor of Marketing; Peter Drucker Faculty Fellow
New York University
We’ll Always Have Paris (Though We May Not Think of It): Consumers Overestimate How Often They Will Retrospect about Experiences (Please be informed that this seminar is not open to undergraduates. Thank you)
17/08/2016
10:30-12:00
BIZ 1, 6-1 Hao Shen
Associate Professor
Chinese University of Hong Kong
Word of Mouth vs. Word of Mouse: How Speaking vs. Writing about a Brand Affects the Communicator (Please be informed that this seminar is not open to undergraduates. Thank you)
11/05/2016
10:30-12:00
BIZ 1, 6-1 Ashutosh Prasad
Professor of Marketing
UT Dallas
Selling Opaque Goods with Mixed Bundles (Please be informed that this seminar is not open to undergraduates. Thank you)
04/05/2016
10:30-12:00
BIZ 1, 6-1 Mantian (Mandy) Hu
Assistant Professor of Marketing
CUHK Business School
Network Based Targeting: Modeling Consumer Behavior within the Networks (Please be informed that this seminar is not open to undergraduates. Thank you)
16/03/2016
10:30-12:00
BIZ 1, 6-1 Bart de Langhe
Assistant Professor of Marketing
University of Colorado Boulder
Understanding and Financial Decision-Making
22/02/2016
10:30-12:00
BIZ 1, 6-1 Gerald Haeubl
Ronald K. Banister Chair in Business and Professor of Marketing
University of Alberta
How the Opportunity to Sample Experiential Products Reduces Hedonic Value
13/01/2016
10:30-12:00
BIZ 1, 6-1 Keehyung Kim
Doctoral Candidate
University of Wisconsin-Madison
Third-Party Reviews and Quality Provision
Date Venue Speaker Title
04/11/2015
10:30-12:00
BIZ 1, 6-1 Sunyee Yoon
PhD candidate
University of Wisconsin-Madison
Keeping the Dream of Prosperity Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending
03/11/2015
10:30-12:00
BIZ 1, 6-4 Ms Adelle Xue Yang
PhD candidate
University of Chicago
Smile-Seeking Givers and Value-Seeking Recipients: Why Gift Choices and Recipient Preferences Diverge (Please be informed that this seminar is not open to undergraduates. Thank you)
30/10/2015
10:30-12:00
BIZ 1, 302 Norbert Schwarz
Provost Professor of Psychology and Marketing
University of Southern California
The Challenge Of Debunking Myths: When Weird Ideas Feel True
28/10/2015
10:30-12:00
BIZ 1, 6-1 Rafay Siddiqui
PhD candidate
University of South Carolina
Can Wait One Week, Not Seven Days: Larger Time Units Boost Patience for Hedonic Rewards
21/10/2015
10:30-12:00
BIZ 1, 6-1 Dinesh Puranam
PhD candidate
Cornell University
The Impact of Market Disruption on Consumer Experience: When Uber Comes to Town
30/09/2015
10:30-12:00
BIZ 1, 6-1 Gideon Nave
PhD candidate
California Institute of Technology
- Single dose testosterone administration increases preferences for status products and brands
25/09/2015
10:30-12:00
BIZ 1, 6-1 Chae Inyoung
PhD candidate
INSEAD
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement
23/09/2015
10:30-12:00
BIZ 1, 6-1 Christine Kim
PhD candidate
INSEAD
When Busy is Less Impulsive: Impact of Busy Mindset on Indulgent Consumption
16/09/2015
10:30-12:00
BIZ 1, 6-1 Yue Wu
PhD candidate
INSEAD
The Matchmaker’s Dilemma
05/08/2015
10:30-12:00
BIZ 1, 6-1 Joydeep Srivastava
Ralph J. Tyser Professor of Marketing and Consumer Psychology
University of Maryland
When Does a Price Discount Backfire? Examining the Joint Effects of Price Discount and Shipping Charge on Consumer Evaluations
06/05/2015
10:30-12:00
BIZ 1, 3-5 Raphael Thomadsen
Associate Professor of Marketing
Washington University in St. Louis
Can Linear Frequency Rewards Programs be Profitable?
29/04/2015
10:30-12:00
BIZ 1, 3-5 Debora Thompson
Associate Professor of Marketing
Georgetown University
Status Motives and Preference between Top Dog and Underdog Brands
22/04/2015
10:30-12:00
BIZ 1, 3-4 Rhonda Hadi
Associate Professor of Marketing
University of Oxford
Homeostatic-Driven Responses to Consumer Sensations: A Crossmodal Compensation Framework
15/04/2015
10:30-12:00
BIZ 1, 3-5 Danny Oppenheimer
Professor of Marketing and Psychology
UCLA
Some studies on Desirable Difficulties
13/04/2015
10:30-12:00
BIZ 1, 6-1 Sudhir Voleti
Assistant Professor of Marketing
Indian School of Business (ISB)
How and How much do Firms’ Expressed Strategies Inform Business Performance and Outcomes?
25/03/2015
10:30-12:00
BIZ 1, 3-5 Neeru Paharia
Assistant Professor of Marketing
Georgetown University
Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol
18/03/2015
10:30-12:00
BIZ 1, 3-5 Rebecca Ratner
Professor of Marketing & Assistant Dean of Academic Affairs – Undergraduate Programs
University of Maryland
Inhibited from Bowling Alone
11/03/2015
10:30-12:00
BIZ 1, 3-5 Oded Netzer
Associate Professor of Business
Columbia University
Idea Generation, Creativity, and Prototypicality
04/02/2015
10:30-12:00
BIZ 1, 3-5 Jacob Goldenberg
Professor of Marketing
Interdisciplinary Center (IDC) Herzliya
I feel The Earth Move Under My Feet: Earthquakes Effect on Behavior
28/01/2015
10:30-12:00
BIZ 1, 3-5 David Gal
Associate Professor of Marketing
University of Illinois -Chicago
Diversity and Disconnection: The Effect of Demographic Diversity on Prosocial Behavior
22/01/2015
10:30-12:00
BIZ 1, 6-1 Fang Wan
Professor in Marketing
University of Manitoba
Self-Threat Appeals Can Backfire: Managing Defensive: Responses among High Self-Esteem Consumers
21/01/2015
10:30-12:00
BIZ 1, 3-5 Vicki Morwitz
Harvey Golub Professor of Business Leadership
New York University
Because We’re Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts
14/01/2015
10:30-12:00
BIZ 1, 6-4 Avi Goldfarb
Professor of Marketing
University of Toronto
Slack Time and Innovation
Date Venue Speaker Title
15/12/2014
10:30-12:00
BIZ 1, 6-1 Kamel Jedidi
ohn A. Howard Professor of Business
Columbia University
A Conjoint Model of Quantity Discounts
26/11/2014
10:30-12:00
BIZ, 6-1 Min Zhao
Associate Professor of Marketing
University of Toronto
The Effect of Metaphor on Consumer Mindset and Decisions
19/11/2014
10:30-12:00
BIZ, 6-1 Jeffrey Cai Cexun
PhD candidate in Marketing
University of Pennsylvania
Silent or Salient? Perks and Perils of Performance Posting
08/10/2014
10:30-12:00
BIZ, 6-1 B. Kyu Kim
Assistant Professor of Marketing
University of Southern California
Speed-based Scaling: How the Movement Speed of Products in Videos Biases Size Assessment
24/09/2014
10:30-12:00
BIZ, 6-1 Ying Zhao
Associate Professor of Marketing
HKUST
An Empirical Model of Firms’ Dynamic Re-entry, Advertising and Pricing Strategies in the Wake of A Product Harm Crisis
17/09/2014
10:30-12:00
BIZ, 6-1 Joachim Vosgerau
Professor of Marketing
Tilburg University
Construction of Risk Preferences
26/08/2014
10:30-12:00
TBC Gita V. Johar
Meyer Feldberg Professor of Business
Columbia University
Egocentric Categorization: Ownership and Brand Personality
20/08/2014
10:30-12:00
BIZ 1, 6-1 Sandeep R. Chandukala
Assistant Professor of Marketing
Indiana University
A Hidden Markov Model of Consumers Information States for In-store Displays
13/08/2014
10:30-12:00
BIZ 1, 6-1 Christopher Olivola
Assistant Professor of Marketing
Carnegie Mellon University
The Martyrdom Effect: When Pain and Effort Increase Prosocial Contributions
24/06/2014
10:30-12:00
BIZ 1, 6-1 Gal Zauberman
Professor of Marketing and Psychology
University of Pennsylvania
Expense Neglect in Forecasting Personal Finances
26/03/2014
10:30-12:00
BIZ 1, 3-3 Sara Kim
Assistant Professor of Marketing
The University of Hong Kong
Calm but Cruel: How Self-affirmation Changes Word-of-Mouth Intentions for the Self versus Others
21/03/2014
10:30-12:00
BIZ 1, 3-2 Duncan Simester
NTU Professor of Management Science
Massachusetts Institute of Technology
Reviews without a Purchase: Low Ratings, Loyal Customers and Deception
19/03/2014
14:30-16:00
BIZ 1, 3-2 Simona Botti
Associate Professor of Marketing
London Business School
Seeking and Avoiding Choice Closure: A Strategy or a Nudge?
29/01/2014
10:30-12:00
BIZ 1, 6-1 Noel Capon
R.C. Kopf Professor of International Marketing
Columbia University
Global Customer Management Programs: How To Make Them Really Work
24/01/2014
10:30-12:00
BIZ 1, 3-4 Yuxin Chen
Global Network Distinguished Professor of Business
New York University Shanghai (with affiliation at NYU Stern Marketing)
Estimating Social Intercorrelation with Sampled Network Data
22/01/2014
10:30-12:00
BIZ 1, 6-1 Andrew Ching
Associate Professor of Marketing
University of Toronto
Quantifying the Impacts of Limited Supply: The Case of Nursing Homes
15/01/2014
10:30-12:00
BIZ 1, 3-4 Michael Norton
Associate Professor of Marketing
Harvard Business School
Money and Happiness – Giving and Getting
Date Venue Speaker Title
06/12/2013
10:30-12:00
Seminar Room 2-5 Young Hoon Park
Associate Professor of Marketing
Cornell University
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
17/10/2013
10:30-12:00
BIZ 1, 6-1 Jean-Pierre Dubé
Sigmund E. Edelstone Professor of Marketing
University of Chicago
Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium
25/09/2013
10:30-12:00
BIZ 1, 3-4 Fredericus Gerardus Maria Pieters (Rik)
Professor of Marketing
Tilburg University
Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration
11/09/2013
10:30-12:00
BIZ 1, 3-4 Renana Peres
Lecturer of Marketing
Hebrew University of Jerusalem
When to Take or Forego New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover
03/09/2013
15:00-16:30
Seminar Room 6-1 Ayelet Fishbach
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing
University of Chicago
Worth the Wait: Motivation from Non-Action
05/08/2013
10:30-12:00
Seminar Room 6-4 Guo Liang
Associate Professor of Marketing
HKUST
Contextual Deliberation and Preference Construction
31/07/2013
10:00-11:30
Seminar Room 6-1 Christopher K. Hsee
Theodore O. Yntema Professor of Behavioral Science and Marketing
University of Chicago
A Minimalistic Method to Maximize Motivation
24/07/2013
10:30-12:00
Seminar Room 6-4 Jing (Alice) Wang
Associate Professor of Marketing
University of Iowa
How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption
19/07/2013
10:30-12:00
Seminar Room 6-4 Kathleen Vohs
Professor of Marketing
University of Minnesota
Diverging Effects of Clean Versus Dirty Money on Attitudes, Values, and Interpersonal Behavior
15/07/2013
10:30-12:00
Seminar Room 6-1 Andrew T. Stephen
Assistant Professor of Marketing
University of Pittsburgh
Product Ideation In Social Networks
22/05/2013
10:30-12:00
Seminar Room 2-4 Darren Dahl
Fred H. Siller Professor of Applied Marketing Research and Senior Associate Dean, Faculty and Research
University of British Columbia
(Secretly) Blowing Out Candles To Make Ours Burn Brighter: The Relationship Between Envy, Self-Esteem, And Harming Behaviors
10/05/2013
10:30-12:00
Seminar Room 2-2 Prof Kent B. Monroe and Ms Lillian Cheng
Kent Monroe (U. of Illinois at Urbana-Champaign) and Ms Lillian Cheng is an independent researcher
An Appraisal of Behavioral Research on Price as a Stimulus, Signal and Cue
15/04/2013
12:45-14:15
BIZ 1, 6-1 Leonard Lee
Associate Professor of Marketing
Columbia Business School
The Consistent Consumer
27/03/2013
10:30-12:00
Seminar Room 3-2 Dmitri Kuksov
Professor of Marketing
The University of Texas at Dallas
Signaling Value through Assortment
23/01/2013
10:30-12:00
Seminar Room 6-4 Aradhna Krishna
Dwight F. Benton Professor of Marketing
University of Michigan
Embodied Mental Simulation
Date Venue Speaker Title
19/12/2012
10:30-12:00
Seminar Room 6-1 Claire Tsai
Assistant Professor of Marketing
University of Toronto
How Psychological Distance Influences Metacognitive Experience? It Changes the Interpretation, Weighting, and Value
14/11/2012
10:30-12:00
Seminar Room 6-4 Prasad A. Naik
Professor of Marketing
University of California, Davis
Optimal Periodic Advertising
07/11/2012
10:30-12:00
Seminar Room 6-4 Vishal Narayan
Assistant Professor of Marketing
Cornell University
Early Adoption of Modern Retail in an Emerging Market: Evidence from India’s Grocery Sector
31/10/2012
10:30-12:00
Seminar Room 6-4 Kevin Chung
Doctoral candidate
Carnegie Mellon University
Economic Value of Celebrity Endorsements: Tiger Woods’ Impact on Sales of Nike Golf Balls
24/10/2012
10:30-12:00
Seminar Room 6-4 Kangkang Wang
Doctoral candidate
Washington University in St. Louis
The Bright Side of Loss Aversion
26/09/2012
10:30-12:00
Seminar Room 6-4 Michael A. Cohen
Visiting Assistant Professor
New York University
Corporate Social Responsibility for Kids’ Sake: A Dynamic Model of Firm Participation
21/09/2012
10:30-12:00
Seminar Room 3-5 Ram Ramaseshan
Foundation Professor of Marketing
Curtin University, Perth (Australia)
The Phenomenon of Customer Relationship Fading
19/09/2012
10:30-12:00
Seminar Room 2-1 Shubhranshu Singh
Doctoral candidate
University of California, Berkeley
Competition in Corruptible Markets
03/08/2012
10:30-12:00
Seminar Room 3-2 Angela Lee
Mechthild Esser Nemmers Professor of Marketing
Northwestern University
Primed Interference: The Cognitive and Behavioral Costs of an Incongruity between Chronic and Primed Motivational Orientations
16/07/2012
10:30-12:00
Seminar Room 3-3 Jeffrey Cai
Doctoral student
The Wharton School
Exploring Tensions between Competition and Collaboration
20/06/2012
10:30-12:00
Seminar Room 6-1 Michael Ranney
Professor
UC, Berkeley
Changing Global Warming (and Other) Beliefs with Statistics and Scientific Information: Applying RTMD (Reinforced Theistic Manifest Destiny), A Theory Regarding Many International Differences
16/05/2012
10:30-12:00
Seminar Room 2-1 Hongju Liu
Assistant Professor of Marketing
University of Connecticut
Dynamic Learning and Exit in Competitive Markets
21/03/2012
10:30-12:00
Seminar Room 6-4 Zsolt Katona
Assistant Professor of Marketing
UC, Berkeley
Democracy in Product Design: Consumer Participation and Differentiation Strategies
07/03/2012
10:30-12:00
Seminar Room 3-5 Ganesh Iyer
OSIM Visiting Professor
NUS Business School
Competition in Consumer Shopping Experience
29/02/2012
10:30-12:00
Seminar Room 5-3 Rui (Juliet) Zhu
Associate Professor of Marketing
University of British Columbia
Environmental Disorder Leads to Self-Regulatory Failure
15/02/2012
15:30-17:00
Seminar Room 2-5 Hisayuki Yoshimoto
PhD candidate
UCLA
Risk- & Regret-Averse Bidders in Sealed-Bid Auctions
18/01/2012
10:30-12:00
Seminar Room 3-5 Simon P. Anderson
Commonwealth Professor of Economics
University of Virginia
Media market concentration, advertising levels, and ad prices
12/01/2012
15:15-16:45
Seminar Room 3-3 Guo Liang
Associate Professor of Marketing
HKUST
Inequity Aversion and Fair Selling
11/01/2012
15:15-16:45
Seminar Room 3-3 Amitav Chakravarti
Professor of Marketing
London School of Economics and Political Science
Categories and Consequences: Categorization-Related Effects in Consumer Information Processing
Date Venue Speaker Title
14/12/2011
10:30-12:00
Seminar Room 2-1 Pranav Jindal
PhD candidate
University of Chicago
Risk Preferences and Demand Drivers of Extended Warranties
02/12/2011
10:30-12:00
Seminar Room 3-5 Juanjuan Zhang
Associate Professor of Marketing
MIT Sloan School of Management
Rational Herding in Microloan Markets
24/11/2011
17:00-18:00
Seminar Room 2-3 Hikke Plassmann
Assistant Professor of Marketing
INSEAD
Neural Correlates of Costs and the Basis of “Pain of Paying”: Behavioral and fMRI Evidence
09/11/2011
10:30-12:00
Seminar Room 3-5 Ying Xiao
Doctoral candidate of Marketing
University of Illinois, Urbana-Champaign
Premium Store Brand Introduction with Consumer Evaluation
02/11/2011
10:30-12:00
Seminar 3-5 Wu Chunhua
PhD candidate
Washington University at St Louis
Matching Markets in Online Advertising Networks: The Tao of Taobao and the Sense of AdSense
19/10/2011
10:30-12:00
Seminar 3-5 Chang Hee Park
PhD candidate
Cornell University
Modeling Online Visitation and Conversion Dynamics
12/10/2011
10:30-12:00
Seminar room 6-4 Jiwoong Shin
Associate Professor of Marketing
Yale University
Uninformative Advertising as an Invitation to Search
14/09/2011
10:30-12:00
Seminar room 6-4 Kaifu Zhang
PhD candidate
INSEAD
Social Media Competition: Differentiation with User-Generated Content
07/09/2011
15:15-16:45
Seminar room 6-4 Meng Zhang
Assistant Professor of Marketing
CUHK
Ambient Temperature and Consumer Herding
24/08/2011
15:15-16:45
Seminar room 6-4 Martijn G. de Jong
Associate Professor
Erasmus University
State-Dependence Effects in Surveys: A Cross-National Investigation
05/08/2011
10:30-12:00
Seminar room 2-2 Ho Teck Hua
Tan Chin Tuan Centennial Professor
NUS
A Dynamic Level-k Model in Centipede Games
01/07/2011
14:00-15:30
Seminar Room 2-1 Suresh Ramanathan
Associate Professor of Marketing
University of Chicago
Sticky Desires or Tricky Self-Control: Dynamics of Attentional and Affective Processes in Response to Temptation
21/06/2011
16:00-17:00
Seminar Room 2-1 Ming Hsu
Assistant Professor
Haas School of Business
The Neural Basis of Moral and Social Preferences: Beyond Brain Mapping
13/06/2011
15:00-16:30
Seminar Room 2-6 Narayan Janakiraman
Assistant Professor of Marketing
University of Arizona
Effect of effort and deadlines on consumer product returns
02/06/2011
10:30-12:00
Seminar Room 2-1 Amar Cheema
Associate Professor of Marketing
University of Virginia
The Effect of Red and Blue Background Color on Willingness-to-pay: Aggression and the Moderating Role of Selling Mechanism
25/05/2011
15:15-16:45
Seminar Room 2-6 Catherine Tucker
Assistant Professor of Marketing
MIT Sloan School of Management
When Does Retargeting Work?: Timing Information Specificity
30/03/2011
15:00-16:30
Seminar Room 6-4 Mirjam A. Tuk
Assistant Professor of Marketing Communication and Consumer Psychology
University of Twente
Inhibitory Spillover: Increased Urinating Urgency Facilitates Impulse Control In Unrelated Domains
23/02/2011
15:15-16:45
Seminar Room 6-4 Echo Wen Wan
Assistant Professor of Marketing
University of Hong Kong
Consumer Spending Remedies a Loss of Control After Social Exclusion
09/02/2011
15:15-16:45
BIZ 1 (MRB), 3-5 Juliano Laran
Assistant Professor
University of Miami
Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives
Date Venue Speaker Title
01/12/2010
15:00-16:30
Seminar Room (BIZ 1, 6-4, MRB) Gemma Calvert
Professor
University of Warwick
How is neuroscience helping industry?
15/11/2010
15:15-16:45
Seminar Room (BIZ 1, 6-4, MRB) Liye Ma
PhD candidate
Carnegie Mellon University
Production and Linking Decisions of Internet Content Developers – A Dynamic Competitive Analysis
27/10/2010
15:15-16:45
Seminar Room (BIZ 1, 6-4, MRB) Wei Shi Savannah
PhD candidate
University of Maryland
Modeling Dynamic Information Acquisition: An Eye-Tracking Study of Comparison Websites
20/10/2010
15:15-16:45
Seminar Room (BIZ 1, 6-4, MRB) Masakazu Ishihara
PhD candidate
University of Toronto
Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games
13/10/2010
15:15-16:45
Seminar Room (BIZ 1, 6-4, MRB) Pedro Gardete
PhD candidate
Haas Business School
The Role of Market Information in the Dynamics of a Capital-Intensive Industry: The Case of DRAM Manufacturing
06/10/2010
15:15-16:45
Seminar Room (BIZ 1, 6-4, MRB) Sudhir Kale
Professor of Marketing
Bond University
Dealing with the High End Casino Gambler: Mathematics and Management Implications
20/09/2010
15:15-16:45
Seminar Room (BIZ 1, 6-4, MRB) David Richardson
PhD candidate
University of Texas, Dallas
Product Replacement and the Timing of Sales
04/08/2010
15:00-16:30
Seminar Room (BIZ 1, 3-5, MRB) Pradeep Chintagunta
Robert Law Professor of Marketing
Booth School of Business, University of Chicago
The Effects of Service Quality on Usage & Termination of a Video-on-Demand Service
28/07/2010
15:15-16:45
Seminar Room (BIZ 1, 6-4, MRB) Suresh Ramanathan
Associate Professor of Marketing
Booth School of Business, University of Chicago
How Do Friends and Strangers Interpret Shared Experiences?: Synchrony as Relationship-Bolstering or Experience-Heightening
14/07/2010
10:00-11:30
Seminar Room (BIZ 1, 6-1, MRB) Christopher K. Hsee
Theodore O. Yntema Professor of Behavioral Science and Marketing
Booth School of Business, University of Chicago
Fate or Fight: The pros and cons of free competition
09/07/2010
10:00-11:30
Seminar Room (BIZ 1, 6-1, MRB) Reid Hastie
Robert S Hamada Professor of Behavioral Science
Booth School of Business, University of Chicago
Explanations for Everything
07/07/2010
15:30-17:00
Seminar Room (BIZ 1, 6-4, MRB) Marnik Dekimpe
Professor of Marketing
Catholic University Leuven
Marketing Strategies to make it through a Recession: Lessons from the FPCG Industry
06/07/2010
15:15-16:45
Seminar Room (BIZ 1, 6-1, MRB) V. Seenu Srinivasan
Adams Distinguished Professor of Management, Emeritus
Stanford University
Adaptive self-explication of multi-attribute preferences
28/06/2010
15:15-16:45
Seminar Room (BIZ 1, 6-1, MRB) Peter Danaher
Coles Myer Chair Professor in Marketing and Retailing
Melbourne Business School
Modeling Television Audience Behavior Using Aggregate Ratings Data
15/06/2010
14:30-16:00
Seminar Room (BIZ 1, 6-1, MRB) Tat Y. Chan
Associate Professor of Marketing
Olin Business School, Washington U. in St Louis
Using Expectations Data to Infer Managerial Objectives and Choices
07/05/2010
15:15-16:45
Seminar Room (BIZ 1, 6-1, MRB) Naresh Malhotra
Nanyang Professor
NTU
Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model & Cross-Cultural Studies of Social Exchange
05/05/2010
15:15-16:45
BIZ 1, 6-4 Brian Ratchford
Charles and Nancy Davidson Professor of Marketing
The University of Texas at Dallas
The Economics of Activity Consumption and Consumer Lifestyles
23/04/2010
10:30-12:00
BIZ 1, 6-4 Amar Cheema
Visiting Associate Professor
University of Virginia
Influence of Warm versus Cool Temperatures on Cognitive Performance and Financial Risk-taking
26/03/2010
15:15-16:45
Seminar Room (BIZ 1, 5-3, MRB) Imran S. Currim
Associate Dean and Chancellor's Professor
University of California, Irvine
Incorporating Reference Dependence in Self-Explicated Conjoint Analysis
17/03/2010
15:15-16:45
Seminar Room (BIZ 1, 3-7, MRB) Shibo Li
Assistant Professor of Marketing
Indiana University
Introducing the Right Product to the Right Customer at the Right Time: An Empirical Investigation of Customer-Centric Cross-Selling Campaigns for Financial Services
12/03/2010
15:15-16:45
Research Seminar Room 6-1, Mochtar Riady Building Amitava Chattopadhyay
The Loreal Chaired Professor in Marketing-Innovation and Creativity
INSEAD, Singapore
Persuasion via Associative Mechanisms
03/03/2010
14:30-16:00
Seminar Room (BIZ 1, 5-3, MRB) Angela Lee
Mechthild Esser Nemmers Professor of Marketing
Northwestern University
The Persuasive Power of Regulatory Fit
08/02/2010
15:15-16:45
Research Seminar Room 6-1, Mochtar Riady Building Vithala R. Rao
Professor of Marketing
Cornell University
Measuring the Effect of Peer Influence on Attribute Preferences
27/01/2010
10:30-12:00
Research Seminar Room 6-1, Mochtar Riady Building Seethu Seetharaman
Professor of Marketing
Rice University
Empirical Analysis of Firms’ Pricing Strategies with Complementary Product Lines
14/01/2010
15:15-16:45
Seminar Room (BIZ 1, 6-1, MRB) Anirban Mukhopadhyay
Associate Professor of Marketing
HKUST
Some Like It Unnatural: Lay Inferences about Additives in Food Products
Date Venue Speaker Title
08/12/2009
14:45-16:15
Seminar Room 9 (BIZ 2, #02-02) Hai Che
Assistant Professor of Marketing
University of Southern California
Role of Reference Price on Price and Quantity: Insights from B2B Markets
03/12/2009
15:15-16:45
Seminar Room 9 (BIZ 2, #02-02) Harikesh Nair
Associate Professor of Marketing
Stanford University
A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation
16/11/2009
15:15-16:45
Seminar Room 9 (BIZ 2, #02-02) Dan King
Doctoral Student
University of Florida
Affect-Gating
12/11/2009
10:30-12:00
Staff Lounge Meeting Room Hong Ying-Yi
Professor of Marketing
NTU
Building and Testing Theories: Bridging Social Psychology and Business Studies
11/11/2009
15:15-16:45
Seminar Room 9 (BIZ 2, #02-02) Jian Ni
Doctoral Student
Carnegie Mellon University
A Dynamic Model of Health Care Consumption and Health Insurance Purchase
09/11/2009
15:15-16:45
Seminar Room 9 (BIZ 2, #02-02) Jia Li
Doctoral Student
Washington University at St Louis
Incentives, Peer Influence, and Competitive Strategies in Retail Sales Teams
04/11/2009
15:15-16:45
Seminar Room 9 (BIZ 2, #02-02) Sungho Park
Doctoral Student
Cornell University
Preference Evolution in the South Korean Cigarette Market
02/11/2009
15:15-16:45
Seminar Room 9 (BIZ 2, #02-02) Woochoel Shin
Doctoral Student
Duke University
The Company that You Keep: When to Buy a Competitor’s Keyword
21/10/2009
15:15-16:45
Seminar Room 9 (BIZ 2, #02-02) Minha Hwang
Doctoral Student
UCLA
The Determinants of Retail Assortment at U.S. Supermarkets
14/10/2009
15:15-16:45
Seminar Room 9 (BIZ 2, #02-02) Lan Jiang
Doctoral Student
University of British Columbia
Consumers' Predicted and Actual Reactions towards Preferential Treatment
12/10/2009
15:15-16:45
Seminar Room 22 (BIZ 1, #01-10) Mr Ravi Shanmugam
Doctoral Student
Haas Business School
“If You Build It, Will They Come?” - Anchor Store Quality and Competition in Shopping Malls
07/10/2009
15:15-16:45
Seminar Room 22 (BIZ 1, #01-10) Ms Elaine Chan
Doctoral Student
HKUST
Understanding Optimism: The Antecedents and Consequences of Anticipatory Purchase
11/09/2009
14:15-15:45
Seminar Room 4 (BIZ 2, #04-20) Amit Pazgal
Associate Professor of Marketing
Rice University
Price Categorization, Limited Memory and Competition
19/08/2009
15:00-16:30
Seminar Room 4 (BIZ 2, #04-20) Aparna Labroo
Associate Professor of Marketing
University of Chicago
Does Effort Make Your Heart Fonder or Mind Wander? Feeling in Control and Choosing to Do More
12/08/2009
14:30-16:00
Staff Lounge Meeting Room Qiu Cheng
Assistant Professor of Marketing
The University of Hong Kong
Consumer Interpretation of Corporate Charitable Donation and Its Impact on Product Judgment
10/07/2009
10:30-12:00
Seminar Room 4 (BIZ 2, #04-20) Zhang Haodong
PhD student of Marketing
NUS Business School
Using Dynamic Pricing to Manage New Product Diffusion under Supply Constraint
09/07/2009
14:30-16:00
Seminar Room 4 (BIZ 2, #04-20) Pradeep Chintagunta
Robert Law Professor of Marketing
Booth School of Business, University of Chicago
Complementarities and the Demand for Home Broadband Internet Services
07/07/2009
14:00-15:30
Seminar Room 4 (BIZ 2, #04-20) Anirban Som
PhD student of Marketing
NUS Business School
Regulatory Focus, Assortment Alignability And Assortment Size – Do They Jointly Affect Consumer Choice Behaviour?
02/07/2009
15:00-16:30
Seminar Room 3 (BIZ 2 #04-22) Song Liang
PhD student of Marketing
NUS Business School
The Effect of Presentation Formats on Order Effect
22/05/2009
15:15-16:45
Seminar Room 4 (BIZ 2, #04-20) Sridhar Narayanan
Assistant Professor of Marketing
Stanford University
Uncertainty, Learning and Quantity Dynamics for Frequently Purchased Products
20/03/2009
15:15-16:45
Seminar Room 23 (BIZ 1, #01-09) Robert Kreuzbauer
Visiting Assistant Professor of Marketing
University of Illiniois at Urbana-Champaign
Optimizing Brand Identification - How to Satisfy Identity Needs through Brand Consumption
11/03/2009
14:15-15:45
Seminar Room 23 (BIZ 1, #01-09) Werner J. Reinartz
Professor of Marketing
University of Cologne
Drivers of Profitability in B-to-B Services
11/02/2009
14:15-15:45
Seminar Room 23 (BIZ 1, #01-09) Andre Bonfrer
Associate Professor of Marketing
Singapore Management University (SMU)
CEO Succession and the Impact on Competitive Behavior
14/01/2009
14:45-16:15
Seminar Room 4 Ram Rao
Professor of Marketing and Founders Professor
The University of Texas, Dallas
Who should practice price discrimination in an asymmetric duopoly?
13/01/2009
10:00-11:00
Conference Room D Chu Junhong
Assistant Professor of Marketing
NUS Business School
What Drives Channel Choice in Grocery Shopping?
13/01/2009
11:00-11:45
Conference Room D YOO Weon Sang
Assistant Professor of Marketing
Hanyang University
The Impact of the Internet Channel Introduction: Analysis of Alternative Mixed Channel Structures
Date Venue Speaker Title
03/12/2008
15:15-16:45
Seminar Room 4 Sun Baohong
Associate Professor of Marketing
Carnegie Mellon University
Learning and Acting Upon Customer Information: An Empirical Application to Service Allocations with Offshore Centers
27/11/2008
14:00-15:30
Staff Lounge Meeting Room Elison Lim
Lecturer in Marketing
The University of Melbourne
When Good Cheer Goes Unappreciated: Exploring the Role of Consumer Emotional Receptivity
24/11/2008
15:15-16:45
Seminar Room 3 Jaideep Sengupta
Professor of Marketing
HKUST
Softening Women's Negative Reactions to Explicit Sex in Advertising: A Sex Exchange Perspective
03/10/2008
14:30-16:00
Conference Room B (BIZ 2, 5th floor) Puneet Machanda
Associate Professor of Marketing
An Empirical Analysis of Individual Level Casino Gambling Behavior
05/03/2008
14:30-16:00
Seminar Room 4 (BIZ 2, #04-20) Manoj Agarwal
Professor of Marketing
Binghamton University, State University of New York
The Impact of Branding Strategy on the Link between CSR Activities of Firms and their Financial Performance
13/02/2008
12:30-14:00
Staff Lounge Meeting Room Dilip Soman
Corus Chair in Communication Strategy and Professor of Marketing
University of Toronto
Helping People Help Themselves: Choice and Consumer Welfare
30/01/2008
14:30-16:00
Seminar Room 4 (BIZ 2, #04-20) Pankaj Aggarwal
Associate Professor of Marketing
University of Toronto
To Choose or Not to Choose?The Influence of Consumer-Marketer Relationship Norms on Satisfaction with a Decision Outcome
Date Venue Speaker Title
12/10/2007
14:15-15:45
Seminar Room 4 Ananish Chaudhuri
Associate Professor
University of Auckland
Talking Ourselves to Efficiency: Coordination in Inter-Generational Minimum Effort Games with Private, Almost Common and Common knowledge of Advice
05/09/2007
14:15-15:45
Seminar Room 4 Amy Dalton
PhD candidate
Duke University
Coping in the material world: Using objects to repair and protect self-worth
05/09/2007
14:15-15:45
Seminar Room 4 Amy Dalton
PhD candidate
Duke University
Coping in the material world: Using objects to repair and protect self-worth
29/08/2007
14:30-16:00
Seminar Room 4 Durairaj Maheswaran
Paganelli-Bull Professor of Marketing & International Business
New York University
Nation Equity
09/07/2007
10:30-12:00
Seminar Room 4 George Wu
Professor of Behavioral Science
University of Chicago
An Empirical Test of Gain-Loss Separability in Prospect Theory
05/04/2007
10:30-12:00
Seminar Room 2 Daphna Oyserman
Professor of Psychology and Professor of Social Work
University of Michigan
Culture as Situated Cognition
04/04/2007
14:30-16:00
Seminar Room 2 Norbert Schwarz
Professor of Psychology & Professor of Marketing
University of Michigan
When thinking feels difficult: Metacognitive experiences in judgment and decision making
28/03/2007
15:30-17:00
Conference Room A Ivan Png
Kwan Im Thong Hood Cho Temple Professor in Information Systems & Business Policy
NUS
Social Interaction and Marketing Diversion: Diffusion Analysis of Do Not Call Registrations
15/02/2007
14:15-15:45
Seminar Room 2 Joan Giese
Visiting Associate Professor
University of Oregon
Extending the Boundaries of Word-of-Mouth Communication: The Influence of Anecdotal Hearsay on Consumers
17/01/2007
14:15-15:45
Seminar Room 2 Uzma Khan
Assistant Professor
Carnegie Mellon University
Where There Is a Way, Is There a Will? The Effect of Future Choices on Self-Control
10/01/2007
14:15-15:45
Seminar Room 2 Ganesh Iyer
Associate Professor
University of California, Berkeley
Corruptible Advice
Date Venue Speaker Title
08/11/2006
14:30-16:00
Seminar Room 4 Claire Tsai
PhD candidate
University of Chicago
Determinants of Consumer Confidence: Am I Sure What I Want
01/11/2006
14:15-15:45
Seminar Room 4 Michael Trusov
PhD candidate
UCLA
Your Members are also your Customers: Marketing for Internet Social Networks
27/10/2006
14:15-15:45
Seminar Room 4 Ciju Nair
PhD candidate
Washington University in St. Louis
Modeling Online Browsing and Purchase of Airline Tickets
11/10/2006
14:15-15:45
Seminar Room 21 Ying Zhang
PhD candidate
University of Chicago
When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice
06/10/2006
14:15-15:45
Seminar Room 3 Demetrios Vakratsas
Associate Professor
McGill University
The Effects of Generic and Branded Advertising Messages for a New Prescription Pharmaceutical: Assessment of a “Regulation Experiment”
04/10/2006
14:15-15:45
Seminar Room 4 Girish Mallapragada
PhD candidate
Penn State University
Born to Win: Network Structure at Founding and Time-to-Market for Open Source Products
27/09/2006
15:30-17:00
Seminar Room 4 David L. Alexander
PhD candidate
Duke University
As Time Goes By: Warm Intentions And Cold Feet For Really-New Vs. Incrementally-New Products?
30/08/2006
10:30-12:00
Staff Lounge Meeting Room Om Narasimhan
Assistant Professor
University of Minnesota
Assessing the Consequences of a Channel Switch
22/08/2006
10:30-12:00
Seminar Room 6 Dilip Soman
Corus Chair in Communication Strategy & Professor of Marketing
University of Toronto
The Effect of Partitioning Resources on Spending and Consumption Decisions
11/08/2006
10:30-12:00
Staff Lounge Meeting Room Ho Teck Hua
William Halford Jr. Family Professor of Marketing
University of California, Berkeley
Learning in Games
24/05/2006
10:30-12:00
Staff Lounge Meeting Room Dipankar Chakravarti
Professor of Marketing
University of Colorado, Boulder
Value Construction and Bidding Behavior in Descending and Ascending Auctions
05/04/2006
15:30-17:00
Seminar Room 4 Dr Anirban MUKHOPADHYAY
Assistant Professor
HKUST
Lay Theories of Self-Control: Expectancies and Effects on Consumer Goal-Directed Behavior
13/03/2006
10:30-12:00
Seminar Room 4 Ram Rao
Founders Professor of Marketing
The University of Texas at Dallas
Segmentation and Competition: An Application to Rebates
08/02/2006
15:00-16:30
Staff Lounge Meeting Room Ravi Dhar
George Rogers Clark Professor of Management and Marketing
Yale University
Choice in Sequence: Shopping Momentum and the Licensing Effect
18/01/2006
15:30-17:00
Seminar Room 1 Ms Juanjuan Zhang
PhD candidate
University of California, Berkeley
The Sound of Silence
11/01/2006
15:30-17:00
Seminar Room 1 Baba Shiv
Associate Professor
Stanford University
A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
Date Venue Speaker Title
30/11/2005
15:15-16:45
Staff Lounge Meeting Room Partha Krishnamurthy
Associate Professor
University of Houston
Barking up the Wrong Tree: Attribute Conflict and Decision-Making
16/11/2005
15:30-17:00
Seminar Room 4 Mr Leonard Lee
PhD candidate
MIT
Shopping Goals, Goal Concreteness, and Conditional Coupons
02/11/2005
10:30-12:00
Seminar Room 4 Ms Dong Xiaojing
PhD Candidate
Northwestern University
Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior
27/10/2005
15:45-17:15
Staff Lounge Meeting Room Ms Cho Hyejeung
PhD candidate
University of Michigan
Of Great Art and Untalented Artists: Diverging Inferences from Effort Information
25/10/2005
15:30-17:00
Staff Lounge Meeting Room Ms Li Xiuping
PhD candidate
University of Toronto
Cakes, Women, and Impulsive Behavior: The Out-of-Domain Effect of Motivationally Appetitive Stimuli
19/10/2005
15:00-16:30
Seminar Room 15 Ms Gu Zheyin Jane
PhD Candidate
New York University
Celebrity Endorsement Advertising and Product Adoption through Social Networks
06/10/2005
10:30-12:00
Staff Lounge Meeting Room Ms Chu Junhong
PhD candidate
University of Chicago
Measuring the impact of channel reconfiguration in the PC industry
21/09/2005
10:30-12:00
Seminar Room 15 A. V. Muthukrishnan
Associate Professor of Marketing
HKUST Business School, HKUST
Superfluous Choices and the Persistence of Preference
07/09/2005
10:30-12:00
Seminar Room 15 Ms Michal Herzenstein
PhD Candidate
University of Rochester
Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience
07/09/2005
14:30-16:00
Seminar Room 1 Dr Nanda Kumar
Assistant Professor
University of Texas, Dallas
On Customized Goods, Standard Goods, and Competition
28/07/2005
11:00-12:00
Conference Room A Ho Teck Hua
William Halford Jr. Family Professor of Marketing; Associate Dean for Academic Affairs;Chair, Marketing Group
Haas School of Business, University of California, Berkeley
A Cognitive Hierarchy Model of Games
28/07/2005
10:00-11:00
Conference Room A Aradhna Krishna
Isadore and Leon Winkelman Professor of Retail Marketing; Professor of Marketing
Ross School of Business, University of Michigan
Timeshare Exchange Mechanisms
09/03/2005
15:00-16:30
Seminar Room 1 Lynn KAHLE
James H. Warsaw Professor of Marketing
University of Oregon
Consumer Research on the List of Values
02/03/2005
15:00-16:30
Seminar Room 13 Michel PHAM
Professor of Marketing
Columba University
Emotional Rationality
02/02/2005
15:15-16:45
Seminar Room 13 Mr Leonard Lee
Massachusetts Institute of Technology
Preference Uncertainty and Shopping Goals:An Empirical Investigation with Conditional Coupons
27/01/2005
10:30-12:00
Seminar Room 4 Prof Chris Janiszewski
Graduate Coordinator, PhD Program in Marketing
Jack Faricy Professor of Marketing, University of Florida
Preference Reversals Induced by Screening:The Biasing Effects of a Two Stage Decision Process
19/01/2005
14:00-15:30
Seminar Room 13 Prof Sanjoy Ghose
Director, PhD Program School of Administration,University of Wisconsin-Milwaukee
An Extreme Value Reference Price Approach
13/01/2005
15:15-16:45
Conference Room B Mr Raghuram Iyengar
PhD Candidate
Columbia University
A Structural Demand Analysis for Wireless Services Under Nonlinear Pricing Schemes
12/01/2005
14:45-16:00
Conference Room B Prof Dipak Jain
Dean of Kellogg School of Management
Northwestern University & OSIM Professor in Branding & Innovation, NUS
Managing Cannibalization : The Strategic Role of Promotion Mechanisms
12/01/2005
18:00-20:30
Raffles City Convention Centre Dipak Jain
Dean of Kellogg School of Management
Northwestern University & OSIM Professor in Branding & Innovation, NUS
The Future of Marketing
11/01/2005
15:15-16:45
Staff Lounge Meeting Room Prof Russell Winer
Deputy Dean and William Joyce Prof of Marketing
New York University
When Does Helping Help or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopp