Kotler P, K L Keller, Swee Hoon ANG and C T Tan (2016), Marketing Management: An Asian Perspective, 7th edition, Pearson, Singapore. (forthcoming)

Kotler P, G Armstrong, Swee Hoong ANG, C T Tan and Siew Meng Leong (2016), Principles of Marketing: An Asian Perspective, 4th edition, Pearson, Singapore. (forthcoming)

Jochen WIRTZ and Christopher Lovelock (2016), Essentials of Services Marketing, 3rd edition, Pearson Education, Singapore. (forthcoming)

Jochen WIRTZ and Christopher Lovelock (2016), Services Marketing: People, Technology, Strategy, 8th edition, World Scientific, Singapore.

Schmitt B and Leonard LEE (2015), The Psychology of the Asian Consumer, Routledge: USA.

Stewart, D W and Prem SHAMDASANI (2015), Focus Groups: Theory and Practice, 3rd edition, Sage Publication: USA. 

Kotabe M, A Marshall, Swee Hoon ANG, K Griffiths, R Voola, R E Roberts and K Helsen (2014), International Marketing, 4th edition, John Wiley & Sons: Australia.

Christopher Lovelock, Paul Patterson and Jochen WIRTZ (2014), Services Marketing: An Asia-Pacific and Australian Perspective, 6th edition, Pearson Education: Australia. 

Kotler P, K L Keller, Swee Hoon ANG, Siew Meng Leong and C T Tan (2013), Marketing Management: An Asian Perspective, 6th edition, Pearson: Singapore.

Siok Kuan TAMBYAH and Soo Jiuan TAN (2013), Happiness and Wellbeing: The Singaporean Experience, Routledge: London.

 

Kotler P, G Armstrong, Swee Hoon ANG, Siew Meng Leong, C T Tan and O Yau (2012), Principles of Marketing: An Asian Perspective, 3rd edition, Pearson Education: Singapore.

Kerin R A, Geok Theng LAU, S W Hartley and W Rudelius (2012), Marketing in Asia, 2nd edition, McGraw Hill: USA

Jochen WIRTZ, P Chew and C Lovelock (2012), Essentials of Services Marketing, 2nd edition, Pearson Education: Singapore.