Kotler P, G Armstrong, Swee Hong ANG, C T Tan and Siew Meng Leong (2017), Principles of Marketing: An Asian Perspective, 4th edition, Pearson, Singapore, 750pp.

Jochen WIRTZ and Christopher Lovelock (2017), Essentials of Services Marketing, 3rd edition, Harlow: Pearson Education, 720pp.

Jochen WIRTZ (2017), Winning in Service Markets: Success through People, Technology, Strategy, World Scientific, New Jersey, 684pp.

Kotler P, K L Keller, Swee Hoon ANG and C T Tan (2016), Marketing Management: An Asian Perspective, 7th edition, Pearson, Singapore. (forthcoming)

Jochen WIRTZ and Christopher Lovelock (2016), Services Marketing: People, Technology, Strategy, 8th edition, World Scientific, Singapore, 783pp.

Schmitt B and Leonard LEE (2015), The Psychology of the Asian Consumer, Routledge: USA.

Stewart, D W and Prem SHAMDASANI (2015), Focus Groups: Theory and Practice, 3rd edition, Sage Publication: USA. 

Kotabe M, A Marshall, Swee Hoon ANG, K Griffiths, R Voola, R E Roberts and K Helsen (2014), International Marketing, 4th edition, John Wiley & Sons: Australia.

Christopher Lovelock, Paul Patterson and Jochen WIRTZ (2014), Services Marketing: An Asia-Pacific and Australian Perspective, 6th edition, Pearson Education: Australia. 

Kotler P, K L Keller, Swee Hoon ANG, Siew Meng Leong and C T Tan (2013), Marketing Management: An Asian Perspective, 6th edition, Pearson: Singapore.

Siok Kuan TAMBYAH and Soo Jiuan TAN (2013), Happiness and Wellbeing: The Singaporean Experience, Routledge: London.

 

Kotler P, G Armstrong, Swee Hoon ANG, Siew Meng Leong, C T Tan and O Yau (2012), Principles of Marketing: An Asian Perspective, 3rd edition, Pearson Education: Singapore.

Kerin R A, Geok Theng LAU, S W Hartley and W Rudelius (2012), Marketing in Asia, 2nd edition, McGraw Hill: USA

Jochen WIRTZ, P Chew and C Lovelock (2012), Essentials of Services Marketing, 2nd edition, Pearson Education: Singapore.