Effective marketing is one of the most crtitical elements required for the success of organisations. Organisations no longer compete just on the merit of products and services alone. To create sustainable differentiation and advantage over its competitors, it is vital that organisations become familiar with the tools of advertising and marketing in the new age where rapid developments in technology have increased the need for the management of advanced, modern media tools.
The NUS MBA Specialisation in Marketing focuses on understanding the market, the consumers, the marketing models and approaching different situations with winning marketing strategies for the organisations. The context of Asia provides a strong focus of this specialisation.
This programme prepares students for a career in stategic marketing, brand consultancy, product management, international marketing, advertising, direct marketing, consumer relations and sales, among others.
Students who satisfactorily complete at least 24 modular credits (MCs) of Marketing modules will fulfill the requirement for a specialistion in Marketing .
The following represent a partial list of Marketing modules offered each year:
- Marketing Management
- Competitive Marketing Strategy
- Consumer Behavior
- Promotional Management
- Global Marketing
- Services Marketing
- Product and Brand Management
- Channels and Pricing Strategies
- Marketing Research
- Pricing Strategies
- Applied Market research
- Customer Relationship Management
- Database Marketing and Consumer Analytics
- Marketing Strategy & Game Theory
- Competitive Strategies for SMEs and Startups
- Analytical Models for Marketing Decisions
- Business-to-Business Marketing
- Technology Transfer & Commercialization