Rigour & Reach is a fortnightly research-focused e-news blast facilitated by the Corporate Relations & Communications Office. We have condensed our faculty’s research into easy-to-read, bite-sized articles so that our community can benefit form our work.
Associate Professor Ang Swee Hoon from the Department of Marketing is a co-ordinator for Rigour & Reach
Diversify or Die-Versify
At the NUS Business School, we studied whether firms can benefit from diversification when there are economy-wide uncertainties such as during an economic crisis.
Professor Kulwant Singh, Deputy Dean, and Assoc Prof Ishtiaq Mahmood, Department of Business Policy, NUS Business School dated 5 November 2009
Can We Encourage Moral Behaviour?
One’s moral identity is what one holds about his or her moral character. It is a powerful source of moral motivation.
Assoc Prof Vivien Lim, Department of Management and Organisation, NUS Business School dated 23 October 2009
Would You Shop Online For Groceries?
This study looks at how online shopping can help to make the purchase of groceries less of a chore, keeping in mind that online competition tends to be localized for groceries but less so for non-groceries like PCs, books and CDs.
Dr Chu Junhong, Department of Marketing, NUS Business School dated 08 October 09
When Is Foreign Competition Beneficial?
A wise government policy to maximize the net benefit of spillover and competition always helps.
Professor Chang Sea-Jin, Provost's Chair Professor, Department fo Business Policy, NUS Business School dated 24 September 2009
Are Software Piracy Studies Reliable?
Professor Png from the NUS Business School conducted several tests to verify the reliability of the BSA piracy statistics and concluded that a change in the BSA consultant and methodology affected the published piracy rates.
Professor Ivan Png, Lim Kim San Professor of Business Policy and Head of Department, NUS Business School dated 10 September 2009
Big Business Stability And Economic Growth - Is What's Good For General Motors Good For America?
We found that a more stable list of large businesses is associated with slower growth. Countries whose roster of big businesses does not change often exhibit shower economic growth, slower productivity growth, and slower capital accumulation. Further, total per capita GDP growth and total factor productivity growth are negatively correlated with corporate stability.
Professor Bernard Yeung, Dean and Stephen Riady Distinguished Professor dated 27 August 2009
Does Knowing Why You're Happy Make You Happier?
The present research suggests that by incorporating some positive element of uncertainty into the design of marketing activities marketers may not only sustain consumer happiness for a longer period of time, but also make them potentially more receptive towards subsequent marketing efforts.
Assoc Prof Lee Yih Swai, Head of Department of Marketing, NUS Business School dated 14 August 2009
Rewarding Honesty And Punishing Deception
In collaboration with Professor Adam Galinsky and Professor J. Keith Murnighan from Northwestern University, Dr Wang conducted three experiments to test people’s reaction.
Dr Cynthia Wang, Department of Management and Organisation, NUS Business School dated 30 July 2009
An Operating Model For International Business
The framework helps executives map activities that require local versus central (headquarters) decision making, and determine whether the execution of activities should be central, local or outsourced.
Dr Andreas Birnik, Department of Business Policy, NUS Business School dated 16 July 2009
Are Leaders Made Or Born?
Three personality traits most relevant to leadership – social closeness, social potency, and achievement – are studied.
Professor Richard Arvey, Head of Department of Management and Organisation, NUS Business School dated 25 June 2009
Blood Donations - To Incentivise Or Not To Incentivise?
Why do people engage in altruistic behavior? Can an individual's contribution be displaced or "crowded out" because of contributions by another party?
Professor Ivan Png, Lim Kim San Professor of Business Policy and Head of Department, NUS Business School dated 11 June 2009
Animosity In The Face Of Crisis
Our research found that the greater the perception a country has control over a crisis and its outcome, the more likely people will blame that country for triggering the crisis or for failing to curtail it.
Assoc Prof Ang Swee Hoon, Professor Leong Siew Meng, Assoc Prof Tan Soo Jiuan, all of them are from Department of Marketing and Professor Kau Ah Keng, Department of Business Policy, NUS Business School dated 28 May 2009
To Brand Or Not To Brand?
Brands and trade marks are valuable symbols that reflect an organization's image and benefits. Companies have fought tooth and nail over the rights to symbols that represent them. Although imitation is a form of flattery, confusion in the marketplace may tarnish the image and dilute the revenue of the brand whose symbol was copied.
Assoc Prof Susanna Leong, Department of Business Policy, NUS Business School dated 14 May 2009
The Impact Of Parallel Imports On Music CD Prices
Using data from the music CD industry, Prof Png researched whether legalizing parallel imports would affect music CD prices.
Professor Ivan Png, Lim Kim San Professor of Business Policy and Head of Department, NUS Business School dated 30 April 2009
The Pros And Cons Of Cyberloafing
Interested to find out if cyberloafing has and positive effect on work? Research has also shown that a positive state of mind towards work is associated with higher job satisfaction, commitment to the workplace and reduced intention to quit.
Assoc Prof Vivien Lim, Department of Management and Organisation, NUS Business School dated 16 April 2009
Impact Of Parental Job Insecurity On The Family
The spillover theory suggests that an employee's work experiences can carry over into the home and vice versa. Job insecurity has been found to be a work stressor that arouses much stress, strain and other negative feelings such as hostility and social withdrawal.
Assoc Prof Vivien Lim, Department of Management and Organisation, NUS Business School dated 02 April 2009
Women In Leadership: Nature Or Nurture?
To what extent does genetics predispose certain women to leadership roles and the kinds of leadership they attain? This question, which takes on added interest as we celebrate International Women's Day this month.
Professor Richard Arvey, Head of Department of Management and Organisation dated 23 March 2009
Trust In E-Government Websites
What is online trust for e-government Web sites? Is it trust in the government or trust in the technology? Would either or both types of online trust facilitate the continued use of e-government Web sites?
Assoc Prof Thompson Teo, Department of Decision Sciences, NUS Business School dated 16 March 2009