1 Department of Accounting
ACC1002 Financial Accounting
ACC1006 Accounting Information Systems
ACC2002 Managerial Accounting
ACC3601 Corporate Accounting and Reporting
ACC3602 Managerial Planning and Control
ACC3603 Assurance and Attestation
ACC3604 Corporate & Securities Law
ACC3605 Taxation
ACC3606 Advanced Corporate Accounting and Reporting
ACC3611 Corporate Governance and Ethics
ACC3612 Risk Management & Internal Control
ACC3613 Advanced Assurance and Attestation
ACC3614 Valuation
ACC3615 Accounting Theory
ACC4611 Advanced Taxation
BST3002 Special Topics in Business
BHT4001 Honours Thesis
BCP4002 Consulting Practicum
BSS4003 Special Seminars in Business
2 Department of Business Policy
BSP1004 Legal Environment of Business
BSP1005 Managerial Economics
BSP2001 Macro and International Economics
BSP2005 Asia Pacific Business, Ethics and Society
BSP3001 Business Policy and Strategy
BSP3511 Corporate Law and Finance
BSP3512 Tax and Planning
BSP3514 Topics in Strategy Analysis
BSP4511 Industry and Competitive Analysis
BSP4512 Global Strategic Management
BSP4513 Econometrics: Theory and Practical Business Application
BST3002 Special Topics in Business
BST3002A Special Topics in Business: Economic Crisis 2008
BST3002C Consulting Skills for Transformational Leaders
BHT4001 Honours Thesis
BCP4002 Consulting Practicum
BSS4003 Special Seminars in Business
SSB1204 Labour Laws in Singapore
SSB2212 Singapore Legal System: Implications for Business
GEK1028 China in the 21st Century
GEK1042 Intellectual Property in Cyberspace
Technopreneurship Minor Modules
TR2201 Entrepreneurial Marketing
TR2202 Technological Innovation
TR3001 New Product Development
TR3002 New Venture Creation
TR3003 Global Entrepreneurial Marketing
TR3004 Engineering Entrepreneurship I(C)
TR3005 Engineering Entrepreneurship II
TR3006 High-Tech Product And Market Development
TR3007 Entrepreneurial Finance
TR3008 Technology Entrepreneurship
TR3009 New Venture Consulting Practicum
TR3010 Ideation - Creating A Business Idea
TR3011 Planning - Developing A Venture
TR3101 Internship Continuous Assessment
TR3102 Internship Program Report
TR3103 Start-Up Business Case
TR4001 Global Entrepreneurial Leadership
TR4201 Technology Commercialization
TR4202 From Science To Business - Concepts In Biotechnology
TR4203 Business Opportunities In ICT
TR5105 Technopreneurship
3 Department of Decision Sciences
DSC2003 Management Science
DSC2006 Operations Management
DSC3201 Supply Chain Management
DSC3202 Purchasing and Materials Management
DSC3203 Service Operations Management
DSC3211 Internet for e-Business
DSC3212 Internet Business Models
DSC3213 Strategic Information Systems
DSC3214 Introduction to Optimisation
DSC3215 Stochastic Models in Management
DSC3216 Forecasting for Managerial Decisions
DSC3217 Managerial Decision Making
DSC3218 Physical Distribution Management
DSC3219 Quality Management
DSC3220 Operations Planning and Scheduling
DSC3221 Simulation Modelling for Informed Decision-Making
DSC3222 Topics in Operations and Supply Chain Management
DSC3222A TIOSCM: Operations Processes and Systems
DSC3222C TIOSCM: Management of Invention and Innovation
DSC3222F TIOSCM: Research Methods
DSC3222H TIOSCM: Managing IT Enabled Change
DSC3222J TIOSCM: Operations Strategy
DSC3222K TIOSCM: Logistics and Transportation
DSC3222L TIOSCM: Dynamic Pricing & Revenue Management
DSC4211 Seminars in Operations and Supply Chain Management
DSC4211A SIOSCM: Coordination & Flexibility in Supply Chain Management
DSC4211B SIOSCM: Analytical Tools for Consulting
DSC4211C SIOSCM: Operations Strategy
DSC4211D SIOSCM: Managerial Decision Analysis
DSC4211E SIOSCM: Decision Models in Banking
BST3002 Special Topics in Business
BHT4001 Honours Thesis
BCP4002 Consulting Practicum
BSS4003 Special Seminars in Business
4 Department of Finance
FIN2004 Finance
FIN2111 Personal Finance
FIN3101 Corporate Finance
FIN3102 Investment Analysis
FIN3103 Financial Markets
FIN3113 Financial Statement Analysis
FIN3114 Global Financial and Accounting Issues
FIN3115 International Financial Management
FIN3116 Options and Futures
FIN3117 Bank Management
FIN3118 Financial Risk Management
FIN3119 Risk and Insurance
FIN3120 Topics in Finance
FIN3120A Topics in Finance: Fixed Income Securities
FIN3120B Topics in Finance: Financial Modeling
FIN4111 Research Methods in Finance
FIN4112 Seminars in Finance
FIN4112A SIF: Empirical Finance
FIN4112B SIF: Finance Theory
FIN4112C SIF: Business Valuation
FIN4112D SIF: Private Equity and Governance
FIN4112E SIF: Personal Finance & Private Wealth Management
FIN4112F SIF: Private Equity and Investment Banking
BST3002 Special Topics in Business
BST3002B Business Consulting Practicum
BHT4001 Honours Thesis
BCP4002 Consulting Practicum
BSS4003 Special Seminars in Business
5 Department of Management And Organisation
MNO1001 Management and Organisation
MNO2302 Human Resource Management
MNO2311 Leadership in Organisation
MNO2312 Interpersonal Relations & Effectiveness
MNO3301 Organisational Behavior
MNO3303 Organisational Effectiveness
MNO3311 Managing Diversity in S.E. Asia
MNO3312 Organisational Communication
MNO3313 Topics in Management and Organisation
MNO3313A Topics in M&O: Managing Change Processes
MNO3313B Topics in M&O: Advanced Human Resource Management
MNO3313C Topics in M&O: Training and Development
MNO3313D Topics in M&O: High Growth Entrepreneurship
MNO3313E Topics in M&O: Conflict Resolution: Negotiation and Mediation
MNO3313F Topics in M&O: Managing High Performance Teams
MNO3313G Topics in M&O: Management of Employee Relations
MNO3313H Topics in M&O: Negotiations and Bargaining
MNO3314 Social and Ethical Issues in Management
MNO3315 Legal Issues in Employee Management
MNO3316 Managing an International Workforce
MNO4311 Organisations and their Environments
MNO4312 Research Methods in Management and Organisation
MNO4313 Seminars in Management and Organisation
MNO4313B Seminars in M&O: Culture and Management in Asia
MNO4313C Seminars in M&O: Compensation and Performance Management
MNO4313D Seminars in M&O: Corp Entrepreneurship & Business Model Evaluation
MNO4313E Seminars in M&O: Managerial & Organisation Cognition
MNO4313F Seminars in M&O: Consulting to Management
BST3002 Special Topics in Business
BHT4001 Honours Thesis
BCP4002 Consulting Practicum
BSS4003 Special Seminars in Business
GEK1047 Organisation Power and Culture
Human Resource Management Unit
HR2002 Human Capital in Organizations
HR3003 Management and Human Relations
SSB2216 Employee Management in Singapore
GEK1013 Rethinking Technology, Orgns and People
GEK1014 Understanding Emotions in Interactive Processes
GEK1020 Ethics at Work: Rhyme, Reason & Reality
GEK1029 Managing Change: People & Paradox
GEK1030 Service Work: Winning Hearts & Minds
GEK1039 Understanding Careers
GEK2014 Exploring Cultural Diversity in Asean
HRM Professional Education Modules
HR2307 Human Resource Management for Medical students
HR3304 Human Resource Management for Dental students
6 Department of Marketing
MKT1003 Principles of Marketing
MKT2401 Asian Markets and Marketing Management
MKT2411 Retail Entrepreneurship
MKT2412 Global Marketing
MKT2413 Marketing Research
MKT3402 Consumer Behaviour
MKT3412 Services Marketing
MKT3413 SME Marketing Strategy
MKT3414 Marketing Channels
MKT3415 Internet Strategy and Marketing
MKT3416 Business Marketing
MKT3417 Customer Asset Management
MKT3418 Product & Brand Management
MKT3420 Promotional Management
MKT3421 Marketing Methods and Applications
MKT3422 Topics in Marketing
MKT3422A TIM: Consulting Practicum
MKT3422B TIM: Marketing Strategy for Electronic Business
MKT3513 Game Theory and Strategic Analysis
MKT4411 Marketing Strategy
MKT4412 Marketing Theory & Research
MKT4413 Pricing Models and Strategy
MKT4415 Seminars in Marketing
MKT4415B SIM: Advanced Marketing Management: Cases and Simulations
BST3002 Special Topics in Business
BHT4001 Honours Thesis
BCP4002 Consulting Practicum
BSS4003 Special Seminars in Business
7 BIZ Career Services
BFS1001 Career Planning & Management
1 Department of Accounting
ACC1002 Financial Accounting
Modular Credits: 4
Workload: 2-2-0-3-4
Pre-requisite: Nil
The course provides an introduction to financial accounting. It examines accounting from an external user's perspective: an external user being an investor or a creditor. Such users would need to understand financial accounting in order to make investing or lending decisions. However, to attain a good understanding, it is also necessary to be familiar with how the information are derived. Therefore, students would learn how to prepare the reports or statements resulting from financial accounting and how to use them for decision-making.
ACC1006 Accounting Information Systems
Modular Credits: 4
Workload: 2-2-0-3-6
Pre-requisite: ACC1002
This course aims to help students understand the role of information systems in accounting and other areas of business. In particular, it examines the innovative applications of information systems to streamline business operations and enhance competitive advantage. Students will understand various accounting/business cycles and learn about how information systems are used in different functional areas such as finance/accounting, marketing, operations and supply chain, and HR/management.
ACC2002 Managerial Accounting
Modular Credits: 4
Workload: 2-2-0-3-4
Pre-requisite: ACC1002 or ACC1002X
This course covers major concepts, tools and techniques in managerial accounting. It provides students with an appreciation of how managerial accounting evolves with changes in the business environment and why the usefulness of managerial accounting systems depends on the organisational context. The emphasis is on the use of managerial accounting information for decision-making, planning, and controlling activities. Students are introduced to both traditional and contemporary managerial accounting concepts and techniques.
ACC3601 Corporate Accounting and Reporting
Modular Credits: 4
Workload: 3-1-0-4-4
Pre-requisite: ACC1002
This course examines the conceptual and theoretical issues underlying the corporate accounting and reporting requirements under the US, International and Singapore Accounting Standards. This allows the students to understand the economic rationales behind the accounting treatment of major financial statement items. It also equips the students with skills in using financial information for decision-making. Topics to be covered include conceptual framework in financial reporting, accounting for foreign currency translation, leasing, preparation of consolidated financial statements, earnings quality management and off-balance sheet financing.
ACC3602 Managerial Planning and Control
Modular Credits: 4
Workload: 3-1-0-4-4
Pre-requisite: ACC2002
The course examines various means by which control can be exercised and the types of accounting information that allow for different means of control. Topics to be covered include the nature of control, responsibility centers, economic value added, transfer pricing, strategic planning, budgeting, performance evaluation systems, executive compensation, control for differentiated strategies, control for multinational organisations. Students learn how control is exercised through case analyses, case presentations and in-class discussions. The case approach makes control "come alive" for the students with descriptions of control at various real organisations. The case presentations make the students think critically and strategically. The in-class discussions allow the students to evaluate the pros and cons of different approaches and solutions to control problems.
ACC3603 Assurance and Attestation
Modular Credits: 4
Workload: 3-1-0-3-6
Pre-requisites: ACC1002 and ACC2002, (Students who are not enrolled in the accounting or accounting-specialization program should seek permission from the Dean's Office to read the module)
This module provides the knowledge and understanding of the audit process required by assurance and attestation engagements. It aims to ensure students acquire the necessary attitude, skills, and knowledge for a career in auditing in the accounting profession or in business management.
ACC3604 Corporate & Securities Law
Modular Credits: 4
Workload: 3-1-0-3-6
Pre-requisite: BSP1004
The primary aim of this course is to develop a solid understanding of the legal framework required in the operations of business entities especially companies which is essential for the functioning of an accountant. It covers the entire life-span of a business entity, namely from the formation of the entity to its liquidation. It also includes the various legal obligations and implications in operating the business entity. A secondary objective is to introduce the pertinent provisions of securities legislation such as the Securities & Futures Act and the Takeover Code.
ACC3605 Taxation
Modular Credits: 4
Workload: 3-1-0-3-6
Pre-requisite: ACC1002 and BSP1004
This module introduces students to the basic concepts of income taxation in Singapore. Since a large portion of a business organisation's profits goes towards the payment of income tax, it is absolutely crucial for students to have an understanding of how tax works and how to legally minimize it. This module would be relevant to those who wish to work in the fields of accounting, consulting or financial management.
ACC3606 Advanced Corporate Accounting and Reporting
Modular Credits: 4
Workload: 3-1-0-3-6
Pre-requisite: ACC3601
This course explores in greater depth complex financial reporting topics introduced in
ACC1002 Financial Accounting and FIN3111 Corporate Accounting and Reporting and it also examines issues relating to fair value accounting. The viewpoint is that of the preparer of financial statements. The discussion centres on the financial reporting issues affecting a firm's profitability and risk. This course is for students who expect to become CPAs.
ACC3611 Corporate Governance and Ethics
Modular Credits: 4
Workload: 3-1-0-3-6
Pre-requisites: ACC1002 and BSP1004
Corporate governance has been defined to involve "a set of relationships between a company's management, its board, its shareholders and other stakeholders [and that which] provides the structure through which the objectives of the company are set, and the means of attaining those objectives and monitoring performance are determined" (OECD Principles of Corporate Governance, 2004). This module covers corporate governance from a multi-disciplinary perspective, including law, finance, accounting and economics, and discusses ethical dilemmas and challenges faced by managers and employees and how these can be addressed.
ACC3612 Risk Management & Internal Control
Modular Credits: 4
Workload: 3-1-0-3-6
Pre-requisite: FIN2004 and BSP1004
To provide students with the ability and competency to exercise judgement and apply techniques in risk management to matters encountered by accounting professionals at an organisational level and to react to current developments or new practice. This module covers risk management frameworks, risk management techniques and basic components of a business continuity plan.
ACC3613 Advanced Assurance and Attestation
Modular Credits: 4
Workload: 3-1-0-3-6
Pre-requisite: ACC3603
To equip students with a good understanding of the theoretical and practical knowledge/techniques for a variety of assurance and attestation work other than the statutory audit. Such work are often more complex and require advanced methodologies.
ACC3614 Valuation
Modular Credits: 4
Workload: 3-1-0-3-6
Pre-requisite: FIN2004
This module equips students with an understanding of the various valuation issues and methodologies available to accountants and managers. It specifically discusses valuation issues pertaining to the enterprise, assets for use, and liabilities. After taking this course, the student should be able to value certain classes of assets and liabilities which are of significant interest and importance to the modern business.Coverage include fair value and value-in-use concepts, earnings multiple analysis, discounted cash flow analysis and real option analysis.
ACC3615 Accounting Theory
Modular Credits: 4
Workload: 3-1-0-3-6
Pre-requisite: ACC1002 & ACC3601
Co-requisite: ACC3606
Accounting theory is a body of rules and theories which governs the practice of financial accounting. Many of the rules and theories are well reasoned economic rationales and tested over time. On the other hand, the state of accounting theory also changes as new accounting and financial transactions are created in the new economy. This module seeks to examine some of the core theories that underpin financial accounting. This is essential to a proper theoretical understanding of the discipline of financial accounting.
ACC4611 Advanced Taxation
Modular Credits: 4
Workload: 3-0-0-3-6
Pre-requisite: BSP3512
This module provides students with basic grounding in tax planning. Part 1 discusses tax planning opportunities for the business entity in a local (Singapore) context, by making use of available tax incentives, different business structures, etc. Part 2 covers tax planning in an international business context, and will deal with double tax agreements, choice of foreign investment vehicles, repatriation of income and capital, tax havens, tax arbitrage, etc. Part 3 deals with tax planning for the individual operating across international boundaries.
BST3002 Special Topics in Business
Modular Credits: 1,2 or 3 depending on the topic offered
Workload: Varies depending on topics offered
Pre-requisite: Varies depending on topics offered
The topics offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
BHT4001 Honours Thesis
Modular Credits: 12
Workload: Varies depending on individual student with their supervisor
Pre-requisite: Varies depending on topics of research
The purpose of the Honours Dissertation is to provide the student with an opportunity to select and study a research problem of importance and present his findings logically and systematically in clear and concise prose. The research topic can be either the study of a business problem involving the use of analytic or predictive models, or a research study using field research techniques or data analysis leading to sound generalisations and deductions, or a scientific analysis of a theoretical problem. The student is expected in this exercise to demonstrate (a) a good understanding of relevant methodology and literature (b) the significance and relevance of the problem (c) a logical and sound analysis and (d) a clear and effective presentation.
BCP4002 Consulting Practicum
Modular Credits: 8
Workload: Varies depending on individual student with their supervisor
Pre-requisite: All levels 1000 and 2000 foundation modules. Additional pre-requisite may be imposed by the supervisor(s) depending on topics of research.
The job scope of the Consulting Practicum is part of the initial negotiations between the students and the company. They learn how to define a job scope, negotiate the resources, and negotiate the timeline and deliverables. The instructor is only involved in confirming the final agreement between the students and the company. It is an interactive process as the students have to make a preliminary survey of the company before finalizing the job scope. The project is divided into stages -- planning, research and assessment, and recommendations. It is not the same as an industrial attachment as the students take a strategic approach to dealing with a real company issue - it is a consulting project, pure and simple. It is not an academic exercise as the research is focused on real work issues. Students use their skills learnt in library work and market research.
BSS4003 Special Seminars in Business
Modular Credits: 1,2 or 3 depending on the seminars offered
Workload: Varies depending on seminars offered
Pre-requisite: Varies depending on seminars offered
The seminars offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
2 Department of Business Policy
BSP1004 Legal Environment of Business
Modular Credits: 4
Workload: 2-1-0-3-4
Pre-requisite: Nil
This course will equip business students with basic legal knowledge relating to commercial transactions so that they will be more aware of potential legal problems which may arise in the course of business and having become aware, to have recourse to such professional legal advice as is necessary in the circumstances. Subjects that meet these requirements include the Singapore Legal System, mediation and arbitration to resolve disputes, the types of various business organisations for businesses to conduct effectively within the law, directors' duties & liabilities, the making of valid business contracts and the rights & obligations of traders in the market place and negligence in the business environment through misstatements.
BSP1005 Managerial Economics
Modular Credits: 4
Workload: 2-1-0-4-4
Pre-requisite: Nil
This course aims to equip students with the basic working knowledge of contemporary economic thinking, and thus lays the foundation to many areas of their business studies in coming years. We adhere closely to mainstream economics thinking, but pay particular attention to business applications. We take our students through market equilibrium, competition, monopoly, price and non-price business strategies. Our teaching methodology takes a fundamentally problem-solving approach. Models and analytical skills are introduced in order to solve business problems systematically.
Information technology and the Internet have made many changes in the way businesses are run, and Managerial Economics has changed significantly with it. We now devote a new portion of this course to discussing how network effects propel the information age, resulting in significant monopoly powers such as Microsoft. Related anti-trust and other cases are also discussed and analysed.
BSP2001 Macro and International Economics
Modular Credits: 4
Workload: 2-1-0-2-6
Pre-requisite: BSP1005
The aim of this course is to introduce business students to the basic principles of macro-economics and international economics. In contrast to micro-economics, macro-economics looks at the behaviour of the economy as a whole; in particular the behavior of aggregate measures such as output, unemployment, inflation, economic growth, and the balance of trade. It also deals with the determination of exchange rates, the operation of monetary and fiscal policy under different exchange rate regimes, and, more broadly, international trends that may influence the overall direction of the world in the next few years.
BSP2005 Asia Pacific Business, Ethics and Society
Modular Credits: 4
Workload: 2-1-0-2-5
Pre-requisite: BSP1005
The theme of this course is developing an understanding of the business environment in the Asia as it relates to the practice of international business. The first part of the course focuses on international business issues including international trade, foreign direct investment and the strategy and management of multinational enterprises. The second part of the course focuses on societal and ethical issues as they relate to the practice of international business in the Asia Pacific region. Student presentations and class participation form an important component to the development of an understanding of these issues.
BSP3001 Business Policy and Strategy
Modular Credits: 4
Workload: 1-2-0-3-4
Pre-requisites: All foundation modules
This is the integrative capstone course for undergraduate business students. It focuses on the roles, issues and dilemmas facing top managers. It examines the concept of strategy and the different aspects of managing strategically. There are three main learning objectives: Firstly, for students to understand the roots of success and failure in firms, as relating both for firm characteristics and to their micro and macro environments. Secondly, for students to appreciate some of the pressing issues facing corporations in fast-moving environments. Thirdly, through the case method, students have an opportunity, in a simulated managerial role, to apply holistically what has been learnt in the functional business disciplines to complex business problems. Major topics include industry analysis, strategy formulation at the corporate, business and functional levels, firm diversification, strategic alliances, corporate governance, firm resources, core competencies, and the role of structure, culture, rewards, and control in strategy implementation. This course is targeted for all the final year business students.
BSP3511 Corporate Law and Finance
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: BSP1004 and FIN2004
The course aims to equip business students majoring in finance or international business with basic legal knowledge relating to the regulatory framework of our domestic and foreign financial markets. More specifically, the course examines important corporate finance concepts such as the raising of funds by a company from the domestic and international markets (e.g. IPOs, syndicated loans), trading offences, joint ventures, mergers and acquisitions etc. from a legal point of view. Besides the use of academic textbooks and journal articles, actual legal precedents and documents used by practitioners are also employed to explain drafting styles, negotiation methodology and legal rights and liabilities of the various parties in the transactions.
BSP3512 Tax and Planning
Modular Credits: 4
Workload: 3-0-0-2-5
Pre-requisite: Nil
This course aims to introduce students to the basic concepts of income taxation in Singapore. Since a large portion of a business organisation's profits goes towards the payment of income tax, it is absolutely crucial for students to have an understanding of how tax works and how to legally minimize it. This course would be relevant to those who wish to set up their own business and for those who wish to work in fields of accounting, consulting or financial management. Further, since in all likelihood everyone would have to pay income tax some day, this course would be of relevance to all others as well.
BSP3514 Topics in Strategy Analysis
Modular Credits: 4
Workload: 3-0-0-5-2
Pre-requisite: This will vary according to specific topics.
The topic(s) addressed in this module will involve specialized issues in strategy analysis that are worthy of an in-depth treatment from a general management perspective. The specific topics cover issues related to the overall management of a company, taking a decision-making perspective, that is relevant to setting the strategic direction for an organization. The primary mode of instruction will be presentations and in-class discussions, mostly involving case studies and teamwork.
BSP4511 Industry and Competitive Analysis
Modular Credits: 4
Workload: 3-0-0-3-4
Pre-requisite: BSP3001
This course addresses issues related to one of the most central challenges that managers and firms face in business, "How to achieve and sustain superior performance in the face of competitive pressures?" In this module, we evaluate this issue from the perspective of evaluating competition, competitors, industries, and environmental trends, so as to identify conditions under which firms can out-perform competitors or their own historical standards. Emphasis will be placed on identifying sources of competitive advantage, and industry characteristics that allow or prevent the exploitation of these advantages. Specific topics to be covered include firm competencies, competitor analysis, industry structure and analysis, sources and impact of radical changes in industry structure, economies of scale and scope, competing in multiple industries, competition and cooperation, mergers and acquisitions, competition in the Asia Pacific and Asia Pacific strategies.
BSP4512 Global Strategic Management
Modular Credits: 4
Workload: 3-0-0-3.5-4.5
Pre-requisites: BSP2001
The course aims to provide participants with the basic theoretical knowledge, skills, and sensitivities that will help them deal effectively with key management issues and challenges in today's global business environment. We intend to explore the major issues and challenges facing companies with worldwide operations as seen by the managers themselves. The topics addressed include the following: challenges of operating in a global environment, formulation of global strategies and organisational policies (implementation) to achieve the goals set out under the formulation process. Case studies, group projects and presentations will be extensively used to illustrate the concepts.
BSP4513 Econometrics: Theory and Practical Business Application
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: BSP1005
This course is tailored to introduce students to the science and art of building and using econometric models. It is particularly useful for students doing quantitatively oriented projects. It hopes to prepare future officers, executives and managers for responsibilities in monitoring, analyzing and forecasting trends and business development in their respective industries. Students will be refreshed and equipped with some fundamental economic concepts of statistical tools right from the beginning so as to follow the course comfortably. Models such as CAPM, returns to schooling, term structure of interest rates are used to convey the theory and practical aspects of this course. Moreover, the course emphasis hand-on learning involving students in tutorial sessions and exercises to formulate models, estimate them with the Window-based econometric software (EVIEWS), and practice analytical interpretation.
BST3002 Special Topics in Business
Modular Credits: 1,2 or 3 depending on the topic offered
Workload: Varies depending on topics offered
Pre-requisite: Varies depending on topics offered
The topics offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
BST3002A Special Topics in Business: Economic Crisis 2008
Modular Credits: 1
Workload: 6 hours of lectures
Pre-requisite: ACC1002/ACC1002X
Review and analysis of the economic and financial crisis sparked by progressive defaults on sub-prime loans in U.S. The module will address the causes and consequences for both financial markets and the real economy in Singapore as well as globally. The module will pay particular attention to various remedial policies and interventions by the U.S. and other governments.
BST3002C Consulting Skills for Transformational Leaders
Modular Credits: 4
Workload: 3-0-0-0-7
Pre-requisite: Nil
Are you dreaming of joining one of the world’s preeminent management consulting firms? Would you like to master the toughest intellectual challenges of organizations in a wide variety of industries and countries? If your answer is a resounding “yes”, then you need to develop exceptional competencies in problem-solving, communication, and leadership. In this course, you will learn how to perform issue analyses, develop and choose creative options, communicate your solutions effectively, lead yourself, and energize others to implement your transformational blueprints.
BHT4001 Honours Thesis
Modular Credits: 12
Workload: Varies depending on individual student with their supervisor
Pre-requisite: Varies depending on topics of research
The purpose of the Honours Dissertation is to provide the student with an opportunity to select and study a research problem of importance and present his findings logically and systematically in clear and concise prose. The research topic can be either the study of a business problem involving the use of analytic or predictive models, or a research study using field research techniques or data analysis leading to sound generalisations and deductions, or a scientific analysis of a theoretical problem. The student is expected in this exercise to demonstrate (a) a good understanding of relevant methodology and literature (b) the significance and relevance of the problem (c) a logical and sound analysis and (d) a clear and effective presentation.
BCP4002 Consulting Practicum
Modular Credits: 8
Workload: Varies depending on individual student with their supervisor
Pre-requisite: All levels 1000 and 2000 foundation modules. Additional pre-requisite may be imposed by the supervisor(s) depending on topics of research.
The job scope of the Consulting Practicum is part of the initial negotiations between the students and the company. They learn how to define a job scope, negotiate the resources, and negotiate the timeline and deliverables. The instructor is only involved in confirming the final agreement between the students and the company. It is an interactive process as the students have to make a preliminary survey of the company before finalizing the job scope. The project is divided into stages -- planning, research and assessment, and recommendations. It is not the same as an industrial attachment as the students take a strategic approach to dealing with a real company issue - it is a consulting project, pure and simple. It is not an academic exercise as the research is focused on real work issues. Students use their skills learnt in library work and market research.
BSS4003 Special Seminars in Business
Modular Credits: 1,2 or 3 depending on the seminars offered
Workload: Varies depending on seminars offered
Pre-requisite: Varies depending on seminars offered
The seminars offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
SSB1204 Labour Laws in Singapore
Modular Credits: 4
Workload: 2-1-0-3-4
The course introduces students to the development of industrial relations and labour laws in Singapore. Students can thus understand why labour relations are the way they are in Singapore. In addition, the course is not purely historical. A substantial part of the course is also aimed at looking at the current legal problems faced by employees and employers in Singapore. This course will be of general relevance to all as students are in all likelihood going to be employees or employers some day.
SSB2212 Singapore Legal System: Implications for Business
Modular Credits: 4
Workload: 2-2(fortnightly)-0-0-6
Preclusion(s): Students from Faculty of Law, B.B.A. and B.B.A. (Hons.)
Singapore’s legal system pervades everyday life. It affects the daily lives of Singapore’s inhabitants as much as it does commercial activities. This module seeks to provide a broad understanding of the Singapore legal system and its impact on business activities, an awareness of the importance of conducting business within the law, and that of real world issues through case studies. At the end of the module, students will gain a better understanding of the workings of the Singapore legal system in relation to commercial dealings and an exposure to legal analysis, reasoning, application, evaluation, argument and communication. The module is targeted at all students seeking a broad understanding of the workings of Singapore’s legal system, particularly in relation to commercial activities.
GEK1028 China In The Twenty-first-Century
Offered by Department of Business Policy
Modular Credits: Nil
Workload: 2-1-0-2-5
Prerequisite(s): Nil
Preclusion(s): Nil
Cross-listing(s): Nil
The objective of this course is to help students to understand the national condition of China, the impact of its growing economic power on world economy, opportunities and challenges for foreign investors, and successful investment strategies. This course aims to examine
(1) historical and cultural perspectives,
(2) political and legal systems,
(3) economic system,
(4) China and the global economy,
(5) impact of China’s WTO membership on foreign investors,
(6) entry modes,
(7) successful know-how transfer;
(8) MNCs in China; and
(9) global expansion strategies of Chinese firms.
GEK1042 Intellectual Property in Cyberspace
Offered by Department of Business Policy
Modular Credits: Nil
Workload: 3-0-0-2-5
Prerequisite(s): Nil
Preclusion(s): Nil
Cross-listing(s): Nil
Over the past two decades, the subject of Intellectual Property has grown significantly, both in terms of importance and scope. Intellectual property is increasingly seen to be the new foundation for creating wealth, especially in a knowledge-based economy. The ability to harness and protect intellectual property is of paramount importance in the competitive market place. With advances in computer technology and the advent of Internet, intellectual property is no longer only confined to the “brick-and-mortar” world but is also found in the new world of cyberspace. The primary objective of this module is to equip students with a general understanding of the subject of intellectual property rights and its significance as a tool for wealth creation. Next, the students are presented with various issues related to intellectual property that have arisen largely as a result of the growing use of the Internet as tool for publication and distribution of information. These issues which span across areas like the law, business and public polices are both interesting to study and explore. With the view of further broadening the students’ perspective in this subject matter, comparisons are frequently made between the position in Singapore and those elsewhere in the world.
Technopreneurship Programme Minor Modules
TR2201 Entrepreneurial Marketing
Offered by Department of Marketing
Modular Credits: 4
Workload: 3-0-0-3-4
Preclusion: TR3003
This course is designed to introduce students to the core concepts of marketing, with a special emphasis on the marketing of new, innovative products and services where no market previously existed or where the underlying product concepts may be unfamiliar to existing customers. The pedagogical approach emphasizes those market research methods, marketing strategies, pricing analysis and promotional techniques that are particularly useful for entrepreneurial settings. Particular attention is paid to the innovative use of internet as well as non-conventional techniques such as "guerilla" marketing. The usefulness of these analytical tools is illustrated through concrete case studies of successful entrepreneurial marketing.
TR2202 Technological Innovation
Offered by Department of Business Policy
Modular Credits: 4
Workload: 3-0-0-3-4
This course helps students build a strong conceptual foundation for understanding technological innovation. The dynamics of technological change are explored through concepts such as technological dominant designs, disruptive technologies and diffusion curves. Students will learn the process through which an innovative idea is transformed into a marketable product or service, as well as the organizational and strategic factors that influence this process. These include ways to encourage risk-taking and creativity, discover market opportunities, protect intellectual property, attract resources, nurture entrepreneurial leadership, and overcome resistance to change. These concepts are brought to life using case studies, videos and guest speakers.
TR3001 New Product Development
Offered by Department of Marketing
Modular Credits: 4
Workload: 3-0-0-3-4
This course focuses on the integration of the marketing, design, and manufacturing functions of a company to create products that meet market demand. Topics covered in the course include development processes and organizations, product planning, identifying customer needs, product specifications, concept development, product architecture, industrial design, design for manufacturing, prototyping, product development economics, and managing projects. The students are required to complete a group product development project. The course is targeted at undergraduate students in the Technopreneurship Minor Program.
TR3002 New Venture Creation
Offered by Department of Business Policy
Modular Credits: 4
Workload: 3-0-0-3-4
Preclusion: TR3004, TR3005
This course aims to equip students with the knowledge and tools required to start their own successful scalable business. Students learn through developing a business idea and business plan and presenting it to a panel of judges at the end of the course. Major topics covered include: idea generation and evaluation, value proposition, market analysis, sustainable competitive advantage, marketing strategy, creative problem-solving, innovation, teams, legal issues, financing, valuation and forecasting, managing growth, going global, negotiation and presentation. The course is targeted at all students who are interested in learning how to start a scalable business.
TR3003 Global Entrepreneurial Marketing
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 3-0-0-4-8
Preclusion: TR2201
This course is designed to equip an engineer with the marketing skills needed to launch and lead a high-growth, high-tech venture. Covers marketing challenges facing entrepreneurs who expand internationally early in the life of the company. Combines learning by the case method, working in teams, and a field based entrepreneurial project. Bases 50% of grade on team performance, to cultivate entrepreneurial leadership and teamwork skills.
For the NUS College program:
TR3004 Engineering Entrepreneurship I(C)
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 3-0-0-0-7
Preclusion: TR3002
Designed specifically for engineers and scientists having a passion for technological innovation, this popular course focuses on the roles of inventors and founders in successful high-tech ventures. This course describes the entrepreneurial process for taking a technology concept from the idea stage to the market. It will provide an understanding of the sequential stages of the entrepreneurial startup, the post-startup issues of growth in the emerging stage of a technology venture, and the eventual decision to harvest personal financial reward.
For the NUS College in Bio Valley (NCBV) program.
TR3005 Engineering Entrepreneurship II
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 3-0-0-0-7
Prerequisites: TR3004
Preclusion: TR3002
This course will describe the process and skills involved in the development of a comprehensive business plan for a startup technology venture. Whereas the prerequisite course, TR3004, introduced the sequential stages of engineering entrepreneurship from the initial idea through venture startup, its emerging stage and ultimately "harvesting," this course provides a much more detailed treatment of the business startup phase for those students who wish to pursue the topic further. Student teams will each prepare an in-depth business plan for a technology venture opportunity. At the end of the term, the plans are presented to a distinguished panel of investors, entrepreneurs and advisers.
For the NUS College in Bio Valley (NCBV) program.
TR3006 High-Tech Product And Market Development
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 6-0-0-4-5
Prerequisites: TR3004
Preclusion: TR2201 and TR3001 and TR3003
This course will focus on important aspects of engineering entrepreneurship surrounding marketing and product development. Topics include technology startup brand and product positioning development; Methods of market analysis with emphasis on technology startup; Targeting opportunities for new product development; The product development process; and Integrating marketing and product development strategies within the broader entrepreneurial process. The course will use case studies as well as in depth analyses of several technology market segments. Assignments and projects will include producing and presenting a marketing study and a product development plan.
For the NUS College in Bio Valley (NCBV) program.
TR3007 Entrepreneurial Finance
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Preclusion: Nil
This course aims to discuss the structure, environment and risk management of entrepreneurial investments in business start-ups. There will be a comprehensive introduction of entrepreneurial investments, from combined investment options to focused investments, and other different processes based on real-life and theoretical basis. This course focuses on both the theoretical and practical aspects of entrepreneurship investment. Case study analysis and comparison of local and international environment of venture capital investment would be the primary focus. This eventually leads up to a discussion of the construction of an entrepreneurship investment system which is appropriate and relevant to a particular country.
For the NUS College in Shanghai (NCS) program.
TR3008 Technology Entrepreneurship
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 4-0-0-3-5
Prerequisites: Nil
Preclusion: Nil
This course introduces the fundamentals of technology entrepreneurship which in itself, is a spirited approach to business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills. This course is designed to be approachable for undergraduates from all majors, particularly science, engineering, and humanities students who seek to understand the entrepreneurial process.
TR3009 New Venture Consulting Practicum
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 2-0-0-4-4
Prerequisites: TR2201 Entrepreneurial Marketing; or TR2202 Technological Innovation Year 3 and Year 4 students
This course provides students with knowledge of the important elements in management consulting and the opportunity to work on real-life projects offered by start-ups or new business development units of established firms. Students will learn how to define the problems, search for relevant information and resources, conduct analysis, present their findings and recommendations. The final output of this module will be a consulting report presented to the entrepreneur or management of the new venture client.
TR3010 Ideation - Creating A Business Idea
Offered by NUS Entrepreneurship Centre
Modular Credits: 6
Workload: 5-0-0-8-15
The module is a fundamental part of the entrepreneurship learning process of the NUS Overseas Colleges program. Offered by the Stockholm School of Entrepreneurship, the course challenges the students to identify areas of need, to find and create business ideas, and to develop business concepts and opportunities.
The module is aimed at equipping students with knowledge on the process of creating and developing a business opportunity. The course covers pre-idea to creation of the business idea, identification of market demand, conducting of competitive analyses and study of relevant issues affecting the actual launching of the product/service. Real life examples will be used for more effective learning.
TR3011 Planning - Developing A Venture
Offered by NUS Entrepreneurship Centre
Modular Credits: 6
Workload: 4-0-0-16-8
The module is taught as part of continual learning following its preceding module 'Ideation Creating a Business Idea'. The two modules provide the fundamentals of an entrepreneurship education which the NUS Overseas Colleges program is designed to achieve. Offered by the Stockholm School of Entrepreneurship, the course resolves to bring participating students through a business development process from the development of an idea to the final business plan.
TR3101 Internship Continuous Assessment
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 0-0-0-5-5
The module forms an integral part of the structured learning for the internship program at NUS Overseas Colleges. Students will keep a logbook to regularly document their work experience, lessons learned and new ideas/insights generated in the course of their internship. The logbook will be used as the basis for regular interaction and discussion between the students and their assigned mentors/advisors. Students will also be required to share their learning experience with their peers in the NOC program at regular intervals throughout their internship.
For the NUS Overseas Colleges (NOC) program.
TR3102 Internship Program Report
Offered by NUS Entrepreneurship Centre
Modular Credits: 8
Workload: 0-0-0-4-16
Prerequisites: TR3101 (concurrent)
Students spend a year in an overseas high tech start-up company as interns, which provides them an opportunity to experience working and learning in the entrepreneurial environment of a start-up in Silicon Valley/ Bio Valley. Students will prepare a final report summarizing the specific entrepreneurial skills and business/ management knowledge they have learned through the internship program.
For the NUS Overseas Colleges (NOC) program.
TR3103 Start-Up Business Case
Offered by NUS Entrepreneurship Centre
Modular Credits: 8
Workload: 0-0-0-18-2
The module forms part of the structured learning for the internship program at NUS Overseas College at Silicon Valley/ Bio Valley. It is targeted at students undergoing internship at start-up companies in the Silicon Valley/ Bio Valley, and it involves writing a business case on the start-up process and challenges faced by the companies. It is intended to be a channel for (a) the application of concepts and frameworks learned in Technopreneurship courses to document the key process and challenges faced by real companies, (b) sharpening student's observation, learning by questioning, and raising awareness of the broader business and strategic context, and (c) documentation of application of learning. Selective cases written by the students may be used as teaching cases.
For the NUS Overseas Colleges (NOC) program.
TR4001 Global Entrepreneurial Leadership
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 1.5-0-1-3.5-4
Participants will be exposed to best-of-class lessons from entrepreneurs and thought leaders in Sweden, Singapore, and Silicon Valley. Students from NUS, KTH, and Silicon Valley will compare and contrast the lessons of entrepreneurial leaders in all three regions. Participants will develop a personal philosophy and code of conduct for themselves as the next generation of entrepreneurial leaders. They will develop their skills as global entrepreneurs, preparing them to more effectively collaborate with entrepreneurs and members of the Circles of Influence in other high tech regions around the world. Members of all three learning groups will develop their professional global networks.
For the NUS College in Silicon Valley (NCSV) program.
TR4201 Technology Commercialization
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 6-0-0-2-4
Prerequisites: Basic course in economics
A team-based course that teaches the student teams the techniques for assessing commercial viability of selected patented technologies provided by technology licensing offices of participating U21 member universities, and the process of developing technology commercialization plans appropriate for the given technologies. Students learn to work in cross-disciplinary and cross-cultural teams to better understand the global dimensions of technology commercialization. The course is open to upper level undergraduate students from U21 member universities. The ideal mix is to have students from both scientific/technical disciplines as well as students from business, economics, commerce and social science background, so that they can form cross-disciplinary learning teams.
TR4202 From Science To Business - Concepts In Biotechnology
Offered by NUS Entrepreneurship Centre
Modular Credits: 6
Workload: 6-0-0-10-12
The objective of this course is to provide future entrepreneurs with knowledge on creating a business from an idea within the area of biotechnology, and some practical understanding of how to go about doing so.
TR4203 Business Opportunities In ICT
Offered by NUS Entrepreneurship Centre
Modular Credits: 6
Workload: 0-4-0-12-12
This course gives an understanding of business opportunities for companies within the Information Communication Technology (ICT) sphere. It critically examines different aspects of ICT to understand different preconditions and business opportunities in the ICT-sphere. It is not aimed at developing business-plans for ICT-based enterprises.
TR5105 Technopreneurship
Offered by NUS Entrepreneurship Centre
Modular Credits: 4
Workload: 3-0-0-3-4
The course provides a comprehensive overview of the major elements of high technology entrepreneurial activity, including evaluation and planning of a new business, intellectual property protection, financing, team building, product development, marketing and operational management issues, alternative models for revenue and growth, and exit strategies. The course is targeted primarily at graduate students with technical backgrounds, particularly those from engineering, science and computing who are interested in commercializing their inventions or technical know-how by starting up their own ventures.
3 Department of Decision Sciences
DSC2003 Management Science
Modular Credits: 4
Workload: 2-1-0-4-3
Pre-requisite: Nil
Management science makes use of analytical methods to distil intelligence for leaders' decision-making. Thus, this module is concerned with modelling and problem solving, and shall find applications in fields like finance, economics, operations management, logistics, and engineering.
As an introductory module, we strive for breadth, giving an overview of several practical approaches, as well as sufficient depth, so as to provide a substantial feel for the discipline and a good foundation for further reading. Topics will include linear programming (including spreadsheet solution & sensitivity analysis), integer programming, network flow models, project management, decision analysis, and queuing models.
(Although no prerequisite is stated, this module assumes prior knowledge of basic probability concepts like expected value, variance, conditional probability, Bayes's Rule, Normal distribution, and Poisson distribution. Students should ensure that they are adequately prepared for this module.)
DSC2006 Operations Management
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: Nil
All manufacturing and service organisations have an operations function that is primarily responsible for the production and delivery of their products and services. The operations function therefore not only affects final product quality but also impacts customer service and the overall competitiveness of the organisation. The objective of this course is to introduce and highlight the strategic importance of operations, and the fundamental principles and concepts of effective operations management. Students will examine how operations decisions in areas such as quality, process design, capacity and inventory can be managed, controlled and improved. Operations in both manufacturing and service organisations will be addressed.
(Although no prerequisite is stated, this module assumes prior knowledge of basic probability concepts like expected value, variance, Normal distribution, and Poisson distribution. Students should ensure that they are adequately prepared for this module.)
DSC3201 Supply Chain Management
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: DSC2006
This course considers the operation of a supply chain from a managerial perspective, serving two main objectives: to provide tools for design, analysis, management and performance improvement of supply chains, and to introduce and discuss recent influential innovations in supply chain management such as B2B portals. Students will be taught to appreciate the need to balance between responsiveness and efficiency in the four major components of the chain: Inventory, Transportation, Facilities, and Information. These four components will be introduced to the students through suitable mathematical and behavioural models. It is recommended that students have some understanding of the Internet and e-business.
DSC3202 Purchasing and Materials Management
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: DSC2006
The primary aim of this course is to get students interested in and acquainted with the fundamental concepts, models and instruments in purchasing and materials management. Key areas like buying supplies, logistics, contracts, stock and inventory control, distribution and warehouse management will be covered. Some insights into the current developments and biggest problem areas in this field are provided. A combination of informative and interactive lectures, and application-oriented case assignments will be used for the pedagogy and considerable attention is devoted to the discussion of practical / managerial issues.
DSC3203 Service Operations Management
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: DSC2006
The objective of this course is to provide a comprehensive and systematic coverage of managing operations in service or service-oriented organisations such as banks, hospitals, airlines, retail outlets, restaurants and consultant agencies. Specifically, students will focus on the problems and analysis relating to the design, planning, control and improvements of service operations. Topics covered include service strategy, system design, location and layout of service systems, resource allocation, workshift scheduling, vehicular scheduling and routing, and service quality. This course is essential for students wishing to work in service or service-oriented environments.
DSC3211 Internet for e-Business
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: Nil
The Internet has given rise to new organisational forms such as virtual organisations and e-markets for physical and digital goods and services. These developments have potentially profound implications for firms and society as a whole. This module provides a broad overview of Internet technologies and applications that are changing the way business is done. The module discusses various aspects of Internet commerce such as infrastructure, security, payment systems, social, policy, legal and privacy issues. Examples of businesses using the Internet will be used to illustrate various issues, challenges and problems in leveraging the Internet by business managers.
DSC3212 Internet Business Models
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: Nil
This module provides business students with an understanding of Internet business models (e.g., Internet access providers, online portals, online content providers, online retailers, online brokers, online market makers, networked utility providers, application service providers) and its applications to different types of businesses. The changing properties of the Internet (e.g., mediating technology, universality, network externalities) , as well as the components, linkages and appraisal of business models are examined. Value configurations (e.g., value chain, value shop and value network) and the viability of various models and are also discussed. Cases are used to illustrate the different business models and their evolution.
DSC3213 Strategic Information Systems
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: Nil
Preclusion: CS4244
This module provides business students with an understanding of the strategic role of information systems and technology in business organisations. Frameworks (e.g., strategic grid, strategic thrusts, customer resource life cycle) for analysing the strategic impact of information technology and the Internet on organisational and industry structures are introduced. Information systems that support or shape an organisation's competitive strategy are discussed. The module also examines the sustainability of information technology-based competitive advantage, strategic information risks, business-technology alignment, assessment of IT investments as well as various management issues and challenges in identifying, developing and implementing strategic systems.
DSC3214 Introduction to Optimisation
Modular Credits: 4
Workload: 3-0-0-3-4
Pre-requisite: DSC2003
Preclusion: IE2110
This module introduces students to the theory, algorithms, and applications of optimisation. Optimisation methodologies include linear programming, integer programming, network optimisation, dynamic programming, and nonlinear programming. Problem formulation and interpretation of solutions will be emphasized. Throughout the course, references will be made wherever appropriate, to business applications, such as portfolio selection, options pricing, and vehicle routing. Students who are interested in computer and quantitative approaches in business will learn many useful techniques in large business system management from this course.
DSC3215 Stochastic Models in Management
Modular Credits: 4
Workload: 3-0-0-3-4
Pre-requisite: DSC2003
This module introduces students to management science models that characterize random phenomena in real world applications, particularly in the field of finance and operations management. We start with elementary probabilistic models and illustrate their applications in inventory management and financial engineering. We then construct discrete Markov chain models and demonstrate their applications in managing queues and for evaluating the performance measures of queueing systems. When analytical models are inadequate for studying real world random phenomena, simulation might be a feasible approach. We will discuss several well-known methods to simulate randomness.
DSC3216 Forecasting for Managerial Decisions
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: ST1131A
Managerial success rests strategically on the ability to forecast the demand for the goods and services that a firm provides. Demand forecasting drives the effective planning of the supply chain: personnel requirements, capital investment, production schedules, logistics etc.
This module surveys forecasting techniques and their applications. These encompass traditional qualitative (e.g. front line intelligence, Delphi method) and quantitative techniques (e.g. regression, time series) as well as emerging techniques based on neural networks. Concepts such as trends, seasonality and business cycles will be discussed. Their value in improving forecasts will be illustrated. The module makes extensive use of software including MS Excel and dedicated forecasting packages.
DSC3217 Managerial Decision Making
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: ST1131A
This module is intended to help you understand and improve the quality of choices you make in managerial and personal decisions involving uncertain information by applying the theory and techniques relating to the decision making process. It involves practical technique such as Decision Trees to help you make better choices by structuring and formulating the decision problems in a systematic and logical manner. Students will gain knowledge in the following topics; Fundamental: problem formulation, Decision Trees, Influence diagrams, Bayesian rule, value of information; Uncertainty and measurements: Subjectivist versus frequentist views of probability, Axioms for probability, Probability elicitation; Single-attribute utility and value theory: Axioms for preference; Certainty equivalents and risk aversion; The coefficient of risk aversion; Criticisms of utility theory: the Allais and Ellsberg paradoxes; and Multi-attribute utility theory. A series of managerial decision examples will be used to illustrate the application of these methodologies. Most of the decision problems will require students to use computer software. The knowledge acquired from this module may prove useful in your personal decision making and in decisions that you will be making during your professional career.
DSC3218 Physical Distribution Management
Modular Credits: 4
Workload: 3-0-0-3-4
Pre-requisites: DSC2006 In addition, any general mathematics course offered by the Department of Mathematics will be useful and students should have some programming knowledge in Visual Basict
This course helps students to learn about the strategic importance of good distribution planning and operations. A strategic framework of physical distribution design is presented to help build critical managerial skills for decision making in the management of physical distribution and transportation of goods and services. The course emphasizes the application of quantitative and analytical techniques to physical distribution system design (facility location, vehicle routing and fleet planning) and transportation management in Asia. Some programming knowledge of Visual Basic is assumed. Where available, Asian cases will used to highlight and educate the reader on unique business operations in this region.
DSC3219 Quality Management
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: ST1131A and DSC2006
Preclusion: IE2130
The purpose of this module is to provide a broad array of tools, techniques and the philosophies concerning the application of the Total Quality Management (TQM) approach to manufacturing and service industries. Students will learn the basic quality concepts and explore the three fundamental principles of Quality Management: Quality Planning, Quality Assurance, and Quality Control. Topics include Quality performance measurements, Process Management/Improvement, Statistical Process Control, Measurement Tools, and Customer Needs/Expectations. Student will also gain knowledge in service quality management. Apart from learning the methodologies, students will solve quality problems using computer software.
DSC3220 Operations Planning and Scheduling
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: DSC2006
This course is an advanced operations course on planning and scheduling in manufacturing, service, and supply chain environments. The objective of the course is to introduce students to the major tradeoffs and issues involved in designing effective operations planning and scheduling systems. The topics examined include demand forecasting, aggregate planning, advanced inventory models, advanced scheduling techniques, Material Requirement Planning (MRP)/Enterprise Resource Planning (ERP), and Just In Time (JIT). The emphasis is on model formulation and analysis through the use of analytical simple models as well as application in practice through the use of case studies.
DSC3221 Simulation Modelling for Informed Decision-Making
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: ST1131A and DSC2006
The course is intended to provide students with a set of modern simulation modelling skills and hands-on experience in building simulation models. Students will be exposed to an overview of simulation modelling and analysis, generation and analysis of simulation input, modelling and design of experiment, and analysis of simulation output. The primary emphasis is on modelling problems in business, production and operations by means of discrete-event simulation for informed decision-making. The importance and practice of using a sound modelling approach will be particularly emphasized throughout the course. The backbone of the course involves the use of spreadsheets and simulation software to build simulation models, conduct experiments and analyse data. At the end of the course, students are expected to build from scratch valid computer simulation models with animation.
DSC3222 Topics in Operations and Supply Chain Management
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisites: DSC2006 Additional pre-requisites may be imposed by the instructor depending on the course offered
This module is a course in some specialized area of operations and supply chain management that is not already covered by the existing modules. The topics offered could be of particular contemporary relevance or of significant current interest to industry. Examples of such topics include logistics processes, project management, Asian supply chain management, supply chain in the e-Business era, and operations in financial services.
DSC3222A TIOSCM: Operations Processes and Systems
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisites: DSC2006
A successful manufacturing / service organization, in today?s world, has to delicately juggle between customer?s requirements of lowest cost, best quality, prompt delivery and flexibility to ensure products of their choice.
Whereas 20-30 years back, these four imperatives were viewed from a tradeoffs perspective (e.g. this meant that improving quality would result in higher cost) in today?s world, it has been realized that these imperatives are not mutually exclusive but can be improved simultaneously. In many industries it is even necessary to manage simultaneously all the four imperatives for success, with a need to prioritize as the situation demands.
This course is intended to expose the student to a variety of operation processes and systems which are viewed as tools of competitive operations strategies.
As a part of the course the student will also develop an appreciation of the fact that operations management is closely linked to competitive success of a firm.
DSC3222C TIOSCM: Management of Invention and Innovation
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisites: DSC2006
This module provides a foundation in understanding the process of invention and innovation, i.e. from idea generation through product development to commercialization of new products. The theories and concepts will be taught using primarily historical data about particular inventions and innovations. This module complements TR2202 (Technological Innovation) and TR3001 (New Product Development) offered by the NUS Entrepreneurship Centre but it is not part of the Technopreneurship Minor option. Our objectives are to:
- Learn the foundations of invention and innovation in a fun and inspiring way
- Appreciate and understand how independent inventors identify, evaluate and manage the set of challenges and opportunities
- Understand the socio-economic and political process in innovation management
- Understand the evolutionary process of large, systemic (networked) innovations
- Analyze the impact of intellectual property protection of inventions
- Develop an approach to manage the commercialization of innovations
DSC3222F TIOSCM: Researh Methods
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisites: ST1131A
This course is designed to strengthen the research methodologies of the BBA Honours students. While providing a good foundation, the course is not intended to provide advanced methodological tools for the specific demands of the Academic Exercises. However, the basic data analysis techniques that are generally useful for the preparation of the Academic Exercise will be covered. Emphasis will be more on the concept than the theory. Use of the Microsoft Excel and the SPSS packages will be used throughout the whole course.
DSC3222H TIOSCM: Managing IT Enabled Change
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisites: DSC2006
This course deals with the Management of Information Technology (IT) in organizations. IT was first adopted to obtain cost savings and efficiency gains by automating clerical works. Today, IT is adopted with the intention to create new products and services, to coordinate work within and across organizations and to develop entirely new forms of business models. This course is designed to address these issues. This course treats IT as an enabler/trigger (not as a tool) of organizational change. It incorporates contemporary theories of IT management and organizational change through weekly discussions of case studies. It aims to develop a managerially oriented (rather than a technologically oriented) framework to help students understanding IT-enabled organizational changes.
DSC3222J TIOSCM: Operations Strategy
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisites: ST1131A
The course will present a strategic perspective of the operations function in any business. As a part of the course, the student will develop an appreciation of the fact that operations management is closely linked to competitive success of a firm. After taking the course the student should be in position to analyze the key role of operations in the entire corporate strategy framework and formulate a consistent operations strategy. The focus will be on the analysis of business operations and the design of appropriate processes that ensure the most effective and efficient utilization of resources. During the sessions we will constantly juxtaposition operations concepts with the elements\basic inputs from finance, economics and strategy so as to appreciate the impact of operations on the overall business strategy.
DSC3222K TIOSCM: Logistics and Transportation
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisites: DSC3201 is co-requisite while DSC 2006 is a pre-requisite
This course aims to inculcate students with an intermediate understanding of supply chain management in particular strategies related to logistics and transportation from a managerial perspective. At the end of the module, students are expected to be conversant with the key strategies in place as practised currently by multi-nationals, the policies that are established by governments in Asia, and the state of practice in countries in Asia.
DSC3222L TIOSCM: Dynamic Pricing & Revenue Management
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisites: ST1131A & DSC2003
Dynamic Pricing and Revenue Management is the state-of-art tool to improve the operational management of the demand for goods or services to more effectively align it with the supply and extract the maximum value. The course is designed to provide you: (1) a bundle of multidisciplinary knowledge and tactical tools that are readily applicable to real life business applications to deliver price recommendations; (2) conceptual frameworks that synthesize strategic principles, underlying logics, and high-level managerial insights needed by general managers and management consultants.
DSC4211 Seminars in Operations and Supply Chain Management
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisite: Varies depending on the specific topic offered
This module is designed primarily to provide BBA Honours students specialising in operations and supply chain management with an opportunity for advanced study in that concentration. The course would be research-oriented involving extensive literature reviews. Students will be expected to read journal articles and make presentations on topics relevant to the module.
DSC4211A SIOSCM: Coordination & Flexibility in Supply Chain Mangement
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisite: DSC3201
This module is an advanced level course on operations and supply chain management. We will focus on three of the important topics in operations and supply chain management: coordination, flexibility, and production. Our objective is to provide our students further understanding on these three selected topics by discussing a variety of related issues and modeling/analysis tools. The students should have taken DSC2006 Operations Management and DSC3201 Supply Chain Management (or similar courses) before taking this course so that they have a general understanding of the problems, issues, and basic modeling tools in operations and supply chain management.
In this course, we not only aim to introduce the students a variety of recent developments and business insights in these three topics, but also want to teach the students how to conduct analysis to gain these insights. A lot of modeling/analysis tools discussed in this course will be quantitative based. In particular, the students should be prepared to apply mathematics concepts such as probability and calculus throughout the semester. In addition, it will be helpful if the students have taken DSC2003 Management Science.
The first part of this course is to expose students to a variety of modeling tools available for their analysis. In the second part of this course, we will cover articles from the academic literature on coordination, flexibility, and production issues in operations and supply chain management. The focus will be on articles that offer management insights and/or present novel and applicable algorithmic ideas for new supply chain models. Supplementary readings will be used to enhance the understanding of the issues involved.
DSC4211B SIOSCM: Analytical Tools for Consulting
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisite: DSC2003
Business analysts / consultants hold strategic positions within the knowledge-based firm. They support the Supply Chain, Marketing, Finance and HR departments in refining their processes, making them more efficient, profitable and customer-centric. A 2006 Money magazine survey ranks the business analyst position among the top jobs with regards to salary, advancement prospects, satisfaction and stress level.
The objective of this capstone course is to prepare participants for the work environment and the diverse challenges faced by business analysts and consultants. Through the pedagogical medium of cases, participants will polish their skills in analytics and the written and oral communications of their results to a Management audience.
The course will cover topics such as Decision & Risk Analysis, Optimization, Simulation, Data Mining and Forecasting. Participants will gain extensive experience in analytical software such as Precision Tree, Solver and Evolutionary Solver, @Risk and StatTools. Cases will highlight timely problems e.g. cash flow / revenue management, supply chain optimization, reverse auctions, staff right-sizing, outsourcing, benchmarking, CRM (e.g. customer segmentation, clustering), seasonal demand forecasting etc.
DSC4211C SIOSCM: Operations Strategy
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisite: DSC2006
The course will present a strategic perspective of the operations function in any business. As a part of the course, the student will develop an appreciation of the fact that operations management is closely linked to competitive success of a firm. After taking the course the student should be in position to analyze the key role of operations in the entire corporate strategy framework and formulate a consistent operations strategy. The focus will be on the analysis of business operations and the design of appropriate processes that ensure the most effective and efficient utilization of resources. During the sessions we will constantly juxtaposition operations concepts with the elements\basic inputs from finance, economics and strategy so as to appreciate the impact of operations on the overall business strategy.
DSC4211D SIOSCM: Managerial Decision Analysis
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisite: ST1131A and BSP1005
The objective of this course is to help you understand and improve the quality of business decisions and become a better decision maker. Decision-making is becoming increasingly challenging in a fast-paced business world where managers must make frequent decisions in the face of rising uncertainty and complexity. This course will take a systematic view of management decision making from both normative and descriptive perspectives. While the normative perspective focuses on what rational managers should do in order to make optimal decisions, the descriptive perspective offers critical insights about how real managers make judgment and decisions. Class discussion will be organized around the contrasts between what decision-makers should do in a normative sense and how they actually do in a descriptive sense. The normative approach may help decision makers to identify, structure, and analyze decision problems in a systematic and logical manner. On the other hand, the descriptive approach has provided insightful understandings of how people deviate from rational decision making and easily fall into common decision traps. This course will teach you how to think critically about the decisions you and other people make, how to avoid common decision pitfalls, and how to improve your decision making skills by offering a comprehensive cross-disciplinary knowledge of decision making and more importantly its real life applications.
DSC4211E SIOSCM: Decision Models in Banking
Modular Credits: 4
Workload (tentative): 3-0-0-4-3
Pre-requisite: ST1131A
The financial services sector is a very important pillar of the Singapore economy. Today, it is not only very profitable, it is highly competitive. Customer value optimization has become an important goal.
This course is primarily concerned with the decision processes and models associated with the credit card industry. The business processes include credit card portfolio management, attrition models, data-mining, risk marketing, call-centre operations, merchant business, delinquency management, fraud containment and operational risk. The decision models are also useful to other banking functions such as Mortgage and Loan Management, Marketing and Customer Service.
Relevant aspects of probability theory and statistics will be reviewed in this course. Since no textbook has been written in this area, the students are expected to consult a large number of references.
BST3002 Special Topics in Business
Modular Credits: 1,2 or 3 depending on the topic offered
Workload: Varies depending on topics offered
Pre-requisite: Varies depending on topics offered
The topics offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
BHT4001 Honours Thesis
Modular Credits: 12
Workload: Varies depending on individual student with their supervisor
Pre-requisite: Varies depending on topics of research
The purpose of the Honours Dissertation is to provide the student with an opportunity to select and study a research problem of importance and present his findings logically and systematically in clear and concise prose. The research topic can be either the study of a business problem involving the use of analytic or predictive models, or a research study using field research techniques or data analysis leading to sound generalisations and deductions, or a scientific analysis of a theoretical problem. The student is expected in this exercise to demonstrate (a) a good understanding of relevant methodology and literature (b) the significance and relevance of the problem (c) a logical and sound analysis and (d) a clear and effective presentation.
BCP4002 Consulting Practicum
Modular Credits: 8
Workload: Varies depending on individual student with their supervisor
Pre-requisite: All levels 1000 and 2000 foundation modules. Additional pre-requisite may be imposed by the supervisor(s) depending on topics of research.
The job scope of the Consulting Practicum is part of the initial negotiations between the students and the company. They learn how to define a job scope, negotiate the resources, and negotiate the timeline and deliverables. The instructor is only involved in confirming the final agreement between the students and the company. It is an interactive process as the students have to make a preliminary survey of the company before finalising the job scope. The project is divided into stages -- planning, research and assessment, and recommendations. It is not the same as an industrial attachment as the students take a strategic approach to dealing with a real company issue - it is a consulting project, pure and simple. It is not an academic exercise as the research is focused on real work issues. Students use their skills learnt in library work and market research.
BSS4003 Special Seminars in Business
Modular Credits: 1,2 or 3 depending on the seminars offered
Workload: Varies depending on seminars offered
Pre-requisite: Varies depending on seminars offered
The seminars offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
4 Department of Finance
FIN2004 Finance
Modular Credits: 4
Workload: 2-1-0-3-4
Pre-requisite: ACC1002 or ACC1002X
This course helps students to understand the key concepts and tools in Finance. It provides a broad overview of the financial environment under which a firm operates. It equips the students with the conceptual and analytical skills necessary to make sound financial decisions for a firm. Topics to be covered include introduction to finance, financial statement analysis, long-term financial planning, time value of money, risk and return analysis, capital budgeting methods and applications, common stock valuation, bond valuation, short term management and financing.
FIN2111 Personal Finance
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: Nil
This is an introductory course on how to manage one's personal finance. Topics to be covered include starting a financial plan, cash budgeting, managing liquid assets, investments, managing credit, insuring one's assets, income tax and estate planning. Each topic is given a rigorous and balanced treatment by applying methods such as time value and basic investment principles to practical issues. At the end of the course, a student should have a better perspective of what personal financial planning entails, how to get started, avoid common pitfalls in financial planning and achieve desired outcomes for your financial goals.
FIN3101 Corporate Finance
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: FIN2004
This course provides students with an in-dept understanding of the key financial issues faced by modern-day financial managers of corporations. The course will also equip students with conceptual and analytical skills necessary to make financial decisions. Topics to be covered include capital asset pricing model (CAPM), arbitrage pricing model (APT), valuation of firms and projects, real options, capital structure, dividends policy and mergers and acquisitions. Cases will be used to illustrate the concepts taught.
FIN3102 Investment Analysis and Portfolio Management
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: FIN2004
This is an introductory course in investments. It provides a comprehensive coverage of basic concepts, theories, applications and decision-making rules in financial investment. Topics to be covered include fundamental security analysis on stocks, bonds, options and futures as well as modern portfolio management. On completion, candidates should be conversant in investment management in preparation for careers in financial analysis and financial planning, investment banking, and corporate finance. Candidates should also be equipped to write the Chartered Financial Analysts (CFA) Level 1 examinations in quantitative analysis, equity securities analysis and portfolio management.
FIN3103 Financial Markets
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: FIN2004
This course seeks to provide an understanding of the role of financial markets in the economy. Topics to be covered include the importance of the structure (architecture) of the financial system, the functions of markets and institutions, and their implications for resource mobilization, resource allocation, allocative efficiency, and risk management. In addition, we consider: the structure of financial markets for different instruments, the range of instruments traded therein, and the mechanisms facilitating trade in financial assets, and an assessment of the structure and efficiency of these markets in Singapore vis-a-vis similar markets in other industrialized economies. To assess issues of efficiency and market structure, the course will include frequent references to markets in other economies, including the US, Australia, the UK, Hong Kong as well as other emerging market economics.
FIN3113 Financial Statement Analysis
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: ACC1002 or ACC1002X
This course deals with the process of financial reporting and the analysis of financial statements, and addresses the question of whether the accounting process yields numbers that accurately reflect the economics of the transaction, and if not, what can analyst/user do to overcome this limitation. It aims to create an understanding of the environment in which financial reporting choices are made, what the options are and how to use these data in making decisions. Course materials are built around the accounting and reporting issues faced by real companies today, to give students a real business context for understanding the many forces that can affect a company's accounting choices.
FIN3114 Global Financial and Accounting Issues
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: ACC1002 or ACC1002X
Accounting is often said to be the language of business. However, there are differences in the way accounting is applied depending on where you are in the world. This course provides students with an in-depth understanding of the complexities of accounting in an international context.
Topics to be covered include the global business environment which necessitates a common business language, the diverse accounting regimes and the underlying themes, efforts at coping with and resolving international accounting differences, key financial reporting issues relating to segment reporting, international financial ratio analysis, business combinations, intangible assets, and foreign currency translation, key managerial accounting issues relating to the challenges of measuring performance of foreign operations whose structures differ from those of a simple corporation and other accounting issues relating to international taxation and auditing.
FIN3115 International Financial Management
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: FIN3102
This course is concerned with how financial managers function in an international environment. This requires that we understand: (1) the institutional arrangements of different international financial markets, (2) the accompanying financial instruments and innovations, and (3) the salient factors affecting the financial operations of multinationals.
Topics to be covered include the foreign exchange market, Eurobond/Eurocurrency markets, as well as the Asian bond markets, the effects of exchange rate movements on both domestic and international operations and methods of hedging these exposures, operational (trade financing techniques) and strategic (foreign direct investment decisions and political risk management) financial management issues, and the latest financial innovations in the international financial market.
FIN3116 Options and Futures
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: FIN3102
This course is an introduction to basic financial derivatives with an emphasis on forward, futures, and option contracts. Topics to be covered include the structure of forward, futures and options markets, the pricing of futures and options contracts, and the applications of futures and options in hedging and speculation. The approach will cover both the theoretical and applied issues in financial derivatives. Key concepts and theories will be illustrated by examples of derivatives usages in practice and the implementation of hedging strategies.
FIN3117 Bank Management
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: FIN2004 & FIN3102
This course builds on basic financial theory and the principles courses in economics. It addresses topics that are important for managing financial institutions in a rapidly changing national and global environment. Upon successful completion of the course, student should be able to understand the role of financial institutions in the economy; explain why banks are unique, and therefore merit special attention; to understand the analytical foundations underlying financial institutions management, and be able to use them to analyze important financial issues, including financial crisis; be familiar with risk management techniques to deal with the various risks banks and other financial institutions face.
FIN3118 Financial Risk Management
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: FIN3101
This course covers one of the core functions of finance, namely, risk management. The objective is to introduce the fundamental concepts, principles and practices of financial risk management. The focus of the module is on the identification, measurement, monitoring and control of financial risk. It also addresses the basic financial and statistical techniques that enhance risk management decision-making.
The course starts by looking at risk management concepts and the risk management process. It then examines the approaches used to identify, measure and reduce risks. Topics to be covered include risk measurement - Value-at-Risk (VAR) methods, measuring and managing market risk and credit risk, risk management applications, managing other risks such as liquidity and operational risks, regulatory and capital issues, risk-adjusted performance, and implementing a risk management programme.
FIN3119 Risk and Insurance
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: FIN2004
Business entities and individuals are exposed to substantial risk associated with losses to property, income, and wealth because of damage to assets, legal liability, disability, retirement, and death. Costs associated with legal liability and employee benefit programmes, particularly Central Provident Fund (CPF) and health care, have become matters of deep concern to company management. Individuals seeking coverage of their professional and personal risks have similar concerns. This course analyses the nature and impact of these risks and discusses appropriate risk management techniques. The emphasis is on the analysis and management of these problems for business entities, but these are substantial implications for the problems faced by individual and society.
Topics to be covered include risk identification and measurement; risk control and transfer; risk financing with commercial insurance; self-insurance; captive insurance programmes; insurance markets and regulation; employee benefits and CPF; life and health insurance; personal financial planning; international risk management and insurance for multi-national corporations.
FIN3120 Topics in Finance
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: Depends on specific topics offered
This module provides students with an opportunity for advanced study in an essential area of finance, and for studying specialized topics and new developments in the area. Topics covered will vary from semester to semester and may include new financial products and services, initial public offerings, mergers and acquisitions, venture and risk capital, and corporate governance.
FIN3120A Topics in Finance: Fixed Income Securities
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: FIN3102
This course covers major topics in fixed income securities. The emphasis will be on valuation. Topics covered include the study of bonds, bond derivatives, interest rate derivatives, interest rate swaps, mortgage, asset backed securities, and credit risk. The focus is principally on interest rate risk and valuation of these instruments.
FIN3120B Topics in Finance: Financial Modeling
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: ACC1002, FIN2004, FIN3102
Preclusion(s): Nil
Cross-Listing(s): Nil
This course provides students with an understanding of the theories and methodologies of financial modeling. It teaches on how to design and implement financial models using the computer, with Excel as the main tool. It covers four classes of models: Corporate Finance models, Portfolio Models, Option-Pricing Models and Bond Models. It also covers simulation, some numerical methods, and VBA programming as well. This course prepares students for industry work where Excel is the prevalent tool adopted. It also prepares students for research work where Excel is used to compile, clean up and supplement empirical data. Though not a prerequisite, an aptitude for IT would be helpful in learning this course.
FIN4111 Research Methods in Finance
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: ST1131A and FIN3101 and FIN3102
This is a research methodology course for BBA (Honours) students majoring in Finance. The purpose of the course is to introduce students to empirical methods of research in Finance. Topics covered include Multivariate Regression Analysis, Univariate Time Series Models, Vector Autoregressive Models, Generalized Autoregressive Conditional Heteroskedasticity, Cointegration, Regime Switching, and Generalized Methods of Moments Estimation. The course examines some applications of these methods to various research areas in finance namely, the Statistical Properties of Prices and Asset Returns, the Efficient Market Hypothesis, Predictability of Returns, Stock Market Volatility, International Stock Markets, Models of Volatility, and Asset Pricing Tests.
FIN4112 Seminars in Finance
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: FIN3101 and FIN3102. Additional pre-requisites may apply depending on specific modules offered
This module provides student with an opportunity for advanced study in an area of finance. The topics covered will vary from semester to semester. Possible topics include finance theory and empirical research in finance.
FIN4112A Seminars in Finance: Empirical Finance
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: FIN3101 and FIN3102
This course is an introduction to empirical research in finance. It provides an overview of the theories behind important financial models and the methods designed to test them. Selected journal articles will be discussed.
FIN4112B Seminars in Finance: Finance Theory
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: FIN3101 and FIN3102
The course deals with the consumption and investment decisions of individuals under uncertainty and their implications for the valuation of primary and derivative securities. It provides students with a theoretical understanding of how financial markets have evolved. In particular, the concepts of rational expectations and market efficiency are utilized in developing theoretical models. The course is quantitative in nature and equips students with adequate theoretical knowledge to perform research. Students are expected to have an adequate background in probability and statistics, linear algebra and optimization techniques. Topics covered include utility theory, state-preference theory, mean-variance portfolio optimization theory, capital market equilibrium theorems in discrete and continuous time, option pricing theory, term structure of interest rates, signalling and information economics.
FIN4112C Seminars in Finance Business Valuation
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: FIN3101 and FIN3102
This course teaches students how to use financial and accounting information to value firms. It provides students with an understanding of the inter-relations among financial statements, the basics of permanent versus transitory components of accounting earnings, and the various valuation models.
FIN4112D Seminars in Finance: Private Equity and Governance
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: FIN3101 and FIN3102
This course covers two important contemporary areas of finance and business: private equity and corporate governance. The first half of the course adopts a case analytic approach and includes discussion on the private equity cycle, from fund raising, structuring to deal screening, investment negotiations, fund management and performance reporting. An underlying theme of this part of the course is to emphasize how private equity markets can create wealth and promote economic growth. A sound knowledge of private equity is essential for the following participants in the capital markets: angels, venture capitalists, private equity specialists, private equity investors, investment managers and institutional investors with an interest to commit funds to the private equity universe, and corporate managers who need private equity funding and an understanding in management buyouts. The relation between private equity markets and economic growth is also important for regulators. The second half of the course covers corporate governance from the perspectives of academe, practice and policy-making. It includes an introduction and analysis of the corporate governance framework of an organization; internal and external corporate governance mechanisms; key developments in corporate governance codes, regulations and practice; the role of markets, investors, boards of directors and other market intermediaries; and the uses and limitations of corporate governance ratings and scorecards in assessing corporate governance of companies. A sound knowledge of corporate governance is important for directors, management, auditors, investors, regulators and other participants in the capital markets.
FIN4112E SIF: Personal Finance & Private Wealth Management
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: FIN3101 and ST1131A
This course aims to impart skills to help individuals manage their personal finances, and private wealth. The course has two parts. Part I covers basic aspects of financial planning. Topics include: Understanding key steps in financial planning, Financial statements and ratios, Time value of money, Short and long term financial planning, Liquidity management, Credit management. The second part of the course focuses on private wealth management. Topics include: Fixed income investment strategies, Equity investment strategies, Mutual funds, Structured products, Hedge funds and other alternative investments, Investing in real estate, Taxation estate planning and wealth protection. Target Audience: The course is primarily intended for individuals who wish to improve their money management skills. However, it is also suitable for those who aspire to be independent financial advisors or a career in private wealth management.
FIN4112F SIF: Private Equity and Investment Banking
Modular Credits: 4
Workload: 0-3-0-3-4
Pre-requisites: FIN3101, FIN3102 and FIN3103
This is a two-part module. The first half of the course adopts a case analytic approach and includes discussion on the venture capital and private equity cycles, from fund raising, structuring to deal screening, investment negotiations, fund management and performance reporting. An underlying theme of this part of the course is to emphasize how venture capital and private equity markets can create wealth and promote economic growth. The second half, uses a combination of lectures and discussions, is devoted to help students understand the business activities typically undertaken, and the financial instruments created and used, by investment banks. Special attention will be paid to discuss investment banks involvement in the current financial crisis.
BST3002 Special Topics in Business
Modular Credits: 1,2 or 3 depending on the topic offered
Workload: Varies depending on topics offered
Pre-requisite: Varies depending on topics offered
The topics offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
BST3002B Business Consulting Practicum
Modular Credits: 2
Workload: 0-2-2-2-2
Pre-requisite: FIN3102
This business consulting practicum involves a team-based study to determine the appropriate hurdle rate (or required rate of return) for a set of investment portfolios consisting of derivatives and their respective underlyers. The objective is to appropriately measure various derivative portfolios’ return and risk profile, and subsequently determine the appropriate risk-adjusted required return. Traditional asset pricing models, such as CAPM and Mean-Variance analysis, do not adequately capture the risks and required rates of return of non-linear securities such as derivatives. As a consequence, new performance measurement methodologies have to be developed. This includes specifying and estimating a structural model for the returns-generating process that explicitly accounts for any asymmetry in return characteristics. The students in this practicum are expected to utilize various state-of-the-art research tools, methodologies, data, and analytics as part of their study, and in developing the final report and recommendations.
BHT4001 Honours Thesis
Modular Credits: 12
Workload: Varies depending on individual student with their supervisor
Pre-requisite: Varies depending on topics of research
The purpose of the Honours Dissertation is to provide the student with an opportunity to select and study a research problem of importance and present his findings logically and systematically in clear and concise prose. The research topic can be either the study of a business problem involving the use of analytic or predictive models, or a research study using field research techniques or data analysis leading to sound generalisations and deductions, or a scientific analysis of a theoretical problem. The student is expected in this exercise to demonstrate (a) a good understanding of relevant methodology and literature (b) the significance and relevance of the problem (c) a logical and sound analysis and (d) a clear and effective presentation.
BCP4002 Consulting Practicum
Modular Credits: 8
Workload: Varies depending on individual student with their supervisor
Pre-requisite: All levels 1000 and 2000 foundation modules. Additional pre-requisite may be imposed by the supervisor(s) depending on topics of research.
The job scope of the Consulting Practicum is part of the initial negotiations between the students and the company. They learn how to define a job scope, negotiate the resources, and negotiate the timeline and deliverables. The instructor is only involved in confirming the final agreement between the students and the company. It is an interactive process as the students have to make a preliminary survey of the company before finalizing the job scope. The project is divided into stages -- planning, research and assessment, and recommendations. It is not the same as an industrial attachment as the students take a strategic approach to dealing with a real company issue - it is a consulting project, pure and simple. It is not an academic exercise as the research is focused on real work issues. Students use their skills learnt in library work and market research.
BSS4003 Special Seminars in Business
Modular Credits: 1,2 or 3 depending on the seminars offered
Workload: Varies depending on seminars offered
Pre-requisite: Varies depending on seminars offered
The seminars offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
5 Department of Management and Organisation
MNO1001 Management and Organisation
Modular Credits: 4
Workload: 2-1-0-4-3
Pre-requisite: Nil
This module addresses the essence of what managers do. To understand this, we begin by focusing on the two basic building blocks in organisations; the individual and the group. The broader environment in which managers and organisations will also be addressed. Lectures, case studies and experiential learning are used as tools for learning when appropriate.
MNO2302 Human Resource Management
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: MNO1001
This module introduces students to the fundamentals of human resource management (HRM), and it provides a foundation for more advanced modules that focus on specific aspects of HRM. It aims to provide students with general understanding of the core areas of HRM, including HR planning, job analysis, recruitment and selection, performance management, training and development, compensation, employee relations, and HRM in an international context. These issues will all be addressed from the perspective of general managers, HRM specialists, and individual employees. Students will be challenged to consider the implications of integrated HR systems, as well as specific HRM policies and implementation procedures, for individual and organisational performance. They will also consider the practical implications of the changing nature of work and the employment relationship.
MNO2311 Leadership in Organisation
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: MNO1001
Leadership is a multi-faceted phenomenon. This course will look at leadership from the perspective of the leader, the situation, and the followers to derive a more complete understanding of what leadership is all about. The final objective is to help students to be more effective leaders taking all the relevant contextual factors into consideration.
MNO2312 Interpersonal Relations & Effectiveness
Modular Credits: 4
Workload: 3-0-0-2-5
Pre-requisite: MNO1001
Preclusion: HR2002
This is a course on building high-quality work relationships and leveraging them to succeed in reaching personal and organizational goals. The course is designed to promote self-awareness and an understanding of the foundations of personal effectiveness, develop an appreciation of the complexity and importance of interpersonal and group relationship, and anticipate the practical organizational and life challenges that can influence job effectiveness, career trajectories, and general well-being.
MNO3301 Organisational Behavior
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001
This course deals with the study of human behavior in organisations: how people influence organisational events and how events within the organisation influence people's behavior. Organisational behavior is a field that draws ideas from psychology, social psychology, sociology, anthropology, political science, and management and applies them to the organisation. The field of organisational behavior covers a wide range of topics: organisational culture, motivation, decision making, communication, work stress and so on. In the end, the field of organisational behavior asks two questions: (1) Why do people behave as they do within organisations? (2) How can we use this information to improve the effectiveness of the organisation?
MNO3303 Organisational Effectiveness
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: MNO1001
This course aims to introduce students to the field of organisational theory which applies concepts from various disciplines such as management studies, sociology, psychology, political sciences and economics to study organisations. The course is designed to encourage students to actively and critically use these concepts to make sense, diagnose, manage and respond to the emerging organisational needs and problems. The course covers topics such as organisational goals, strategy and effectiveness; dimensions of organisational structure; organisational design and environments; technology and organisational change; and organisational decision-making. The emphasis of this course is on the practical value of organisation theory for students as future members and managers of organisations. Developing an understanding of how organisations (should) operate is critical so that students will able to effectively fulfill their roles as future managers.
MNO3311 Managing Diversity in S.E. Asia
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: MNO1001
The objective of this module is to demonstrate the complexity of culture and its significance for the conduct of business. It develops cultural knowledge, sensitivity and skills necessary for working in the diverse cultural environments of the S.E. Asia countries. After completing this module, students should be able to understand the impact of culture on management practices in S.E. Asia.
MNO3312 Organisational Communication
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: MNO1001
This course introduces an integrative perspective of organisational communication that focuses on the role of information and communication in organisational processes. The module emphasises theoretical issues as well as practical analysis. It explores the ways to establish proper networks, and examines approaches for effective internal and external communication in the context of today's changing social patterns, the increasing diversity of the workforce, the proliferation of new communications technologies, and the challenges of global integration and competition. Students will discuss the basic relationships among communication, information and organisation; and will examine the pervasive adoptive organisational functions of communication in modern organisations.
MNO3313 Topics in Management and Organisation
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001 Additional pre-requisites may be required depending on the topic
The topic(s) addressed in this module will involve specialised issues that are worthy of more in-depth treatment than what is provided in the other modules. The specific topics may range from current theoretical debates to the strategies and tactics that are utilized by leading organisations to resolve practical problems. The primary mode of instruction will feature discussion of research articles, case studies and/or projects involving practical applications.
MNO3313A Topics in M&O: Managing Change Processes
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001
All of us have experienced change in our lives. Change is often regarded with mixed feelings of excitement, fear and uncertainty. As a business graduate there will be instances in which you will be a participant and observer in organisational change. At other times, you will have the opportunity and responsibility of managing planned changes in organisations. This course aims to prepare you for such opportunities. This course is organised around these major questions: Why is organisational change so difficult? How can I lead and manage change in orgainsations? What tools and processes can I use to manage change? When and how should these tools be used and what are the strengths and drawbacks of each? Why do some change efforts fail? Why do some others succeed?
MNO3313B Topics in M&O: Advanced Human Resource Management
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO2302
This enterprise will provide participants with two important opportunities:A) The opportunity to explore and design HR systems to meet the challenges faced by organizations, particularly those of the new economy. The pedagogy and concept is similar to the ?design studios? conducted in architectural schools. This course will focus on: (1) meeting future needs instead of the demands of the past; (2) the creation of new knowledge, practices, and techniques; and (3) questioning, deconstructing, and examining the assumptions of current models and practices. In essence, the aim of the course is to identify and develop HR solutions that address new and emerging issues confronting organizations in Singapore. B)To experience the difficulties and processes associated with entrepreneurial (and perhaps intrapreneurial) activities.
Remarks: As this is an advanced course, students are expected to have a good foundation in human resource management.
MNO3313C Topics in M&O: Training and Development
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001
This module aims to prepare students for the challenging task of training and developing effective employees to help organizations realize their missions and visions. You will be given the role of an internal or external training consultant and tasked to conduct simulated consulting projects to put theories and concepts into action. Learning by doing will be the theme of this module.
We will uncover the practical value of T&D (training and development) methods and learning theories/concepts to promote continuous learning in organizations. Students are expected to be knowledgeable about the field of human resource development (HRD) and the systematic approach to employee T&D efforts by the end of the module. The module is highly application oriented and student assessment will be based solely on the experiential exercises designed for the module. Both your presentation skills and knowledge about training and development will be assessed.
This module is designed to equip students for the roles of HR (human resource)/training specialists and/or non-HR managers/executives/supervisors with training and development responsibilities. Hence, this module does not require you to have taken an HRM (human resource management) module before, i.e., HRM is desired but not a compulsory pre-requisite to this module. Note however that Lesson 10 requires you to apply basic HRM concepts when we deal with the lesson on Selecting and Managing Trainers. Regardless of whether you have taken an HRM module previously, you must read or reread the recommended HRM textbook in advance in order to fully benefit from the lesson.
MNO3313D Topics in M&O: High Growth Entrepreneurship
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001
This course aims to provide an introduction to the venture creation process. The course provides an overview of the major elements of entrepreneurial activity including evaluating and planning a new business, financing, team building, related marketing and management issues and exit strategies. The course utilizes class discussions, in-class exercises and participation in a competitive simulation project to achieve the course objectives.
MNO3313E Topics in M&O: Conflict Resolution: Negotiation and Mediation
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: MNO1001
This course is intended for upper-level undergraduates. A high degree of preparation, participation, and independent study is expected. Students in this module learn both conflict resolution and learning skills. This course also places great emphasis on individual/group learning and development. Overall, the course objectives are: (a) to understand and think about the nature of negotiation; (b) to interact and share different perspectives on conflict resolution from different participants; (c) to adopt an open and experiential approach in the negotiation process for maximum participation and self-reflective learning; and (d) to provide a good classroom environment in which the participants creativity and analytical abilities can be developed.
MNO3313F Topics in M&O: Managing High Performance Teams
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001
Organizations have increasingly relied on teams to accomplish a wide variety of objectives, from day-to-day shop floor operation to new product development to long term strategic planning. It is critical for anyone who wants to achieve career success to understand the characteristics of effective teams and how to lead high performance teams in an organizational context. This course will examine the dynamics of teams from the individual, group, and organizational perspectives. After taking this course, students will (1) gain a better understanding about external and internal factors determining team success, (2) develop insights on strengths, weaknesses, opportunities and challenges facing teams, (3) learn methods and develop skills to lead and facilitate high performance teams, and (4) gain teamwork experience by participating in group exercises and team project.
MNO3313G Topics in M&O: Management of Employee Relations
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001
This course aims to train students to effectively handle employee relations in Singapore. It will address various environmental and structural constraints managers face when dealing with employees in Singapore. It delves into such topics as the history, key institutions, and the tripartism philosophy adopted in Singapore, as well as several key legislations and their applications. Because of its strong orientation towards real-world practices, students will find this course useful when looking for employment or actually managing employees in the future. Students are expected to keep themselves updated with regard to the current trends in employee relations, as well as to demonstrate their ability to apply concepts and skills learned from the course.
MNO3313H Topics in M&O: Negotiations and Bargaining
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001
The course will highlight the components of an effective negotiation and teach students to analyze their own behavior in negotiations. The course will be largely experiential, providing students with the opportunity to develop their skills by participating in negotiations and integrating their experiences with the principles presented in the assigned readings and course discussions. This course is designed to foster learning through doing, and to explore your own talents, skills, and shortcomings as a negotiator. The negotiation exercises will provide you with an opportunity to attempt strategies and tactics in a low-risk environment, to learn about yourself and how you respond in specific negotiation situations. If you discover a tendency that you think needs correction, this is the place to try something new. The course is sequenced so that cumulative knowledge can be applied and practiced.
MNO3314 Social and Ethical Issues in Management
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001
This module will develop students' abilities to recognize and think critically about difficult ethical and social dilemmas in organizational life and about managerial and corporate behaviour. Some examples of topics that will be covered are: workforce diversity, employee rights, cultural differences in moral standards and the social and natural environment in which organisations operate. Several different theoretical perspectives will be adopted, including values and culture, decision-making and philosophical and normative frameworks. Students will learn through debates, analysis of articles and cases, role-plays and other interactive methods.
MNO3315 Legal Issues in Employee Management
Modular Credits: 4
Workload: 3-0-0-0-7
Pre-requisites: MNO1004
With rising awareness and salaries there are more and more legal disputes between employers and employees. This course introduces the boundaries of what an employer or employee can legally do and not do. This course would be relevant to students who intend to specialize in human resource management or who intend to set up their own businesses. Of course, if a legal dispute arises, legal advice may be sought. However, this may be too late. By knowing the basics of employment law managers would be able a proactive approach and avoid legal problems from arising in the first place. This course will also be of general relevance as in all likelihood students would be employees some day and it would be wise for them to be aware of their rights and liabilities as an employee.
MNO3316 Managing an International Workforce
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisites: MNO1001 and MNO2302
An organization's ability to succeed in international business activities depends, to a great extent, on its ability to develop and effectively manage its international human resources. Students in this module will consider how improvements in the selection, orientation and training and compensation of employees who are on international assignments can result in improvements in the employees' performance, and an enhancement of the organization's international capabilities. Besides considering how international assignments - to and from the parent company - can contribute to coordination and organizational learning, students will also consider the opportunities that are available to the host country personnel of foreign MNCs.
MNO4311 Organisations and their Environments
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: MNO1001
This course introduces students to recent organisation insights that emphasize an organisation's environment rather than its work activities as the primary determinants of organisational structure. The course examines three perspectives: resource dependency theory, institutional theory, and organisational ecology theory. It focuses on the way environments effect organisations in terms of structures and actions, and it attempts to address a number of perplexing issues such as: (a) Why are there so many forms of organisations? And is there one best form? (b) Among organisations of a particular form, why are there so many similarities in structure and operation? (c) Why do some organisations persist in operations that are obviously ineffective and inefficient? (d) Why do most organisations not follow strategists' seemingly simple advice to adapt and innovate? And (e) Why do some organisations persist in relationships with other organisations that are not in their best interest?
MNO4312 Research Methods in Management and Organisation
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisite: MNO1001 and ST1131A
This module is designed to equip with basic knowledge on how to conduct research. Major topics covered include understanding and formulating research problems, the nature of causation in social research, choice of research design, conceptualisation and measurement, operationalisation of constructs, appreciation and construction of selected sociometric scales and indices, data collection and analysis, and preparation of research reports. When necessary, additional topics will be introduced depending on the needs of students and staff expertise.
MNO4313 Seminars in Management and Organisation
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: MNO1001 Additional pre-requisites may apply depending on the specific modules offered
Current issues and/or essential topic areas within the field of management and organisation that merit extensive literature reviews and scholarly discussion will be studied under this heading. Students enrolled in these seminars are required to make presentations on topics that are of interest to them and relevant to the module. Lecturers will act as facilitators, evaluators and resource persons. Assessments will be based on a major project or term paper, in addition to more traditional indicators of performance. Examples of seminars in the Management and Organisation concentration are International and Comparative Industrial Relations; Leadership in Organisation; Comparative and Cross-National Study of Organisations and Power and Politics in Organisations.
MNO4313B Seminars in M&O: Culture and Management in Asia
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: MNO1001 or HR2001 or HR2101 or HR3111 or HR3308
The objectives of this module are to: (1) Develop an understanding of culture and its variables, (2) Discuss the impact of culture on management in different countries, especially those in Asia, (3). Develop cultural knowledge, sensitivity and skills necessary for working in a culturally diverse business environment. Students are expected to read about current events that are related to cultural sensitivity. They must be prepared to discuss the implications of such events in a multi-cultural environment.
MNO4313C Seminars in M&O: Compensation and Performance Management
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: MNO1001 or HR2001 or HR2101 or HR3111 or HR3308
Compensation and appraisal systems are key contributors to organizational effectiveness. This course addresses how organizations use compensation and performance management practices to drive strategic business success. This course will cover a mix of theoretical concepts and organizational practices useful in developing and maintaining a motivated, committed and competent workforce. In this course students will learn how organizational systems operate to attract, retain and motivate a competent workforce. Further students will gain an understanding of how to assess reward and appraisal systems in terms of the criteria of equity and cost effectiveness and how to assess and diagnose compensation management issues and problems and develop appropriate solutions.
MNO4313D Seminars in M&O: Corp Entrepreneurship & Business Model Evaluation
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: MNO1001
This class emphasizes the cultivation of each student's ability to evaluate business models and their appropriateness for development in a corporate setting. As an advanced course the content is designed to improve students analytical, creative and communication skills. In a competitive environment, entrepreneurship is an essential and indispensable element in the success of every business organization - whether small or large, new or long-established. This course focuses on corporate entrepreneurship with a special emphasis on the role of venture capital and spin-offs. Although corporate entrepreneurship encompasses a wide range of organizational activities, this course focuses primarily on managerial efforts aimed at the identification, development and exploitation of technical and organizational innovations and on effective new venture management in the context of large corporations.
MNO4313E Seminars in M&O: Managerial & Organisational Cognition
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: MNO1001 or HR2001 or HR2101 or HR3111 or HR3308
This course will cover cognition and decision making in organizations. We will begin with a brief exploration of the bases of cognition, including the topics of neurophysiology, sensation and perception, and cognitive science/psychology. Using this as a basis, we will go on to explore biases in decision making, the role of emotion in cognition and cognitive styles, persuasion and influence, conformity and obedience, sensemaking and cognition in high-stress/high-reliability environments, cognition in groups and teams, ethical decision-making, and the importance of understanding what makes us happy... the latter of which is often difficult for us to predict and has implications for our (inevitable) lives as employees in organizations.
Throughout the course an attempt will be made to understand the way you think, the biases you hold when making decisions and interpreting environmental stimuli in the context of organizations, and the ways in which your emotions influence your decisions and judgments. Also highlighted will be the usefulness of introspection and an awareness of your own thought processes and assumptions... an aim that almost all religions and many academic pursuits attempt forward, yet one which is often excluded from the study of business to the detriment of business people.
MNO4313F Seminars in M&O: Consulting to Management
Modular Credits: 4
Workload: 3-0-0-4-4
Pre-requisites: MNO1001
This class aims to generate interest and develop skills of participants to Consulting to management and assist clients take important managerial decisions in organizations. The class is targeted at participants with preliminary knowledge (about Consulting) and strong aspiration to become consultants. The module covers a broad range of topics from types of consulting to how consulting firms make money and includes a 2-day workshop helping participants develop their skills to consult. Strong analytical and reasoning skills form the prerequisite for the course.
BST3002 Special Topics in Business
Modular Credits: 1,2 or 3 depending on the topic offered
Workload: Varies depending on topics offered
Pre-requisite: Varies depending on topics offered
The topics offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
BHT4001 Honours Thesis
Modular Credits: 12
Workload: Varies depending on individual student with their supervisor
Pre-requisite: Varies depending on topics of research
The purpose of the Honours Dissertation is to provide the student with an opportunity to select and study a research problem of importance and present his findings logically and systematically in clear and concise prose. The research topic can be either the study of a business problem involving the use of analytic or predictive models, or a research study using field research techniques or data analysis leading to sound generalisations and deductions, or a scientific analysis of a theoretical problem. The student is expected in this exercise to demonstrate (a) a good understanding of relevant methodology and literature (b) the significance and relevance of the problem (c) a logical and sound analysis and (d) a clear and effective presentation.
BCP4002 Consulting Practicum
Modular Credits: 8
Workload: Varies depending on individual student with their supervisor
Pre-requisite: All levels 1000 and 2000 foundation modules. Additional pre-requisite may be imposed by the supervisor(s) depending on topics of research.
The job scope of the Consulting Practicum is part of the initial negotiations between the students and the company. They learn how to define a job scope, negotiate the resources, and negotiate the timeline and deliverables. The instructor is only involved in confirming the final agreement between the students and the company. It is an interactive process as the students have to make a preliminary survey of the company before finalising the job scope. The project is divided into stages -- planning, research and assessment, and recommendations. It is not the same as an industrial attachment as the students take a strategic approach to dealing with a real company issue - it is a consulting project, pure and simple. It is not an academic exercise as the research is focused on real work issues. Students use their skills learnt in library work and market research.
BSS4003 Special Seminars in Business
Modular Credits: 1,2 or 3 depending on the seminars offered
Workload: Varies depending on seminars offered
Pre-requisite: Varies depending on seminars offered
The seminars offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
GEK1047 Organisational Power and Culture
Offered by Department of Management & Organisation
Modular Credits: 4
Workload: 3-0-0-4-3
Prerequisite(s): Nil
Preclusion(s): Nil
Cross-listing(s): Nil
This course is for students who want to better understand the non-rational but essential aspects of work organisations: power, politics and culture. Topics include the influence of culture and values on behaviour and interpretations of events; culture as a tool of management and control; politics and conflict; negotiation; and power and responsibility. Having taken the module, students should be able to
(a) analyse organisational life from the perspectives of culture and power and
(b) analyse the external cultural and political pressures on organisations and the internal cultural and political forces that influence the behaviour of organisations and employees.
Human Resource Management Unit
HR2002 Human Capital in Organizations
Modular credits: 3
Workload: 3(sectional)-0-0-4-3
Prerequisite: For Engineering students only
This multi-disciplinary course in human relations management invites students to look, from different perspectives, at some major themes that constitute various challenges in the new economy. Students are led to examine the significance of social influences on individual behavior, thoughts and feelings. This theme is taken through to an exploration of 'emotions' and 'diversity' as social phenomena central to understanding and managing human relations at work. In the light of these, various aspects of the employment relationship are discussed. Through this thematic approach, students are also able to gain some insights into such group dynamics as communication, teamwork and motivation.
HR3003 Management and Human Relations
Modular credits: 4
Workload: 3(sectional)-0-0-4-3
Prerequisite: For School of Design and Environment students only
The Management and Human Relations module for School of Design and Environment focuses on individual's role and responsibility in being an effective member at the workplace. Topics such as understanding the self and interpersonal interactions, interpersonal communication, motivation and influencing individuals, team dynamics and career management are introduced and explored.
SSB2216 Employee Management in Singapore
Modular Credits: 4
Workload: 3(sectional)-0-0-4-3
Prerequisite(s): Nil
Preclusion(s): MNO2302
This course aims to provide insights into the different approaches in employee management adopted by organisations in Singapore. The relationship between organisation structures, cultures and human resource practices will be explored. Some contemporary issues and challenges, such as the changing demographic and its implications for the workplace will also be examined. Students reading this course will be able to gain insights into the intricacies of employee management in Singapore, and hence be able to understand the implications for and impact of such practices on their roles in the workplace.
GEK1013 Rethinking Technology, Organisations & People
Modular Credits: 4
Offered by Human Resource Management Unit
Workload: 3(sectional)-0-0-4-3
Prerequisite(s): Nil
Mode of Teaching: The course will be taught interactively using the sectional teaching format – 3 hours per week. Cases, field studies, student-led discussions, and multi-media resources will be used to facilitate the learning process
Preclusion(s): Students who have passed or are reading HR2002
Cross-listing(s): Nil
Objectives: To enable students to
(1) understand the major changes that are taking place in the global environment today and how these changes impact organisations and people;
(2) reassess the effectiveness of organisational and business models, systems, processes and practices in the light of these major changes and establish alternatives that are effective in today’s environment;
(3) examine the impact of these changes on learning, people relations, work and career at the organisational and individual levels.
List of topics:
(1) Rethinking the World
(2) Rethinking Organisations, Technology and Competition
(3) Rethinking Learning
(4) Rethinking People
(5) Rethinking Work & Career.
GEK1014 Understanding Emotions in Interactive Processes
Offered by Human Resource Management Unit
Modular Credits: 4
Workload: 3 (sectional) -0-0-4-3
Prerequisite(s): Nil
Preclusion(s): Students who have passed or are reading HR2002
Cross-listing(s): Nil
The module would enable students to:
(1) appreciate the conceptual frameworks for the social-scientific study of workplace emotions;
(2) examine the role of emotions in understanding interpersonal relationships;
(3) understand the dynamics involved in the development of trusting relationships; and
(4) investigate and discuss the role of empathy in pro-social behaviour.
The major topics to be covered would include: organisational changes and employment relationships in the networked society; theory, concepts and developments in the field of emotion research; understanding emotions in organisations; trust and empathy.
GEK1020 Ethics at Work: Rhyme, Reason and Reality
Offered by Human Resource Management Unit
Modular Credits: 4
Workload: 3 (sectional)-0-0-2.5-4.5
Prerequisite(s): Students should have completed 2 semesters of study in NUS, unless they have previously attended a tertiary course of education elsewhere.
Preclusion(s): Those who have taken BH3314 will be precluded from taking this module.
Cross-listing(s): Nil
This module is designed for students wishing to understand the ethical and existential aspects of work. Key issues such as individual moral responsibility and attribution of corporate social responsibility will be examined from different perspectives. At the end of the module, students are expected to be able:
(1) to recognise ethical challenges posed by the interplay of socio-economic and micro-political forces in the workplace;
(2) to identify the assumptions and dominant values underlying ethically questionable policies and practices within the contexts in which they arise;
(3) to question, logically argue, and coherently defend their own understanding of ethics with confidence.
GEK1029 Managing Change: Power and Paradox
Offered by Human Resource Management Unit
Modular Credits: 4
Workload: 3 (sectional)-0-0-4-3
Prerequisite(s): Nil
Preclusion(s): MN03313A - Managing Change Processes
Cross-listing(s): Nil
The ubiquitous scale of change taking place in organisations today suggests a need to manage the change process in a smoothly functioning way. Yet, the change process is fraught with perils and paradoxes, the resolution of which is oftentimes uncertain and elusive. This module offers a look at the change process from several angles, and attempts to elucidate the paradoxes informing the dynamics of change that is in keeping with the complex and ambiguous nature of organisational renewal.
GEK1030 Service Work: Winning Hearts and Minds
Offered by Human Resource Management Unit
Modular Credits: 4
Workload: 3(sectional)-0-0-4-3
Mode of Teaching: The course will be conducted in small groups, using a sectional and discussion format. It is interactive and students are encouraged to develop their own views and participate actively in class discussions. Cases, field studies, student-led discussions, and multi-media resources will be used to facilitate the learning process.
Prerequisite(s): Nil
Preclusion(s): Nil
Cross-listing(s): Nil
This module aims to introduce students to the dynamics of service work, its impact on the recipients of service and implications for service performance. Through analyses of the dimensions of service work, this module provides opportunities for students to gain insights into the hearts and minds of players in the service paradigm: the customer and the service provider. The course introduces students to concepts such as service work, service encounters, and the service providers’ negotiation of roles, identities, and emotions in service performances. This course will bring students keen on careers in services closer to understanding what service work entails.
GEK1039 Understanding Careers
Offered by Human Resource Management Unit
Modular Credits: 4
Workload: 3(sectional)-0-0-3-4
Prerequisite(s): Nil
Preclusion(s): Nil
Cross-listing(s): Nil
The new graduates of today will enter a world of work that is vastly different from the past, and one that is changing at a fast and furious pace. Amidst all these rapid changes, what does a career mean to the new graduate? What are the career trends and developments that would impact on him/her? This module aims to stimulate students’ thoughts on the issues, themes, and approaches pertinent to “career” in the changing world of work. Topics covered include career theories, individual’s and organisation’s roles in career development, career capital, career creativity, alternative career forms and other career issues.
GEK2014 Exploring Cultural Diversity in ASEAN
Offered by Human Resource Management Unit
Modular Credits: 4
Workload: 3 (sectional) -0-0-4-3
Mode of teaching: Small group teaching shall be the mode of instruction. Within this mode, a variety of methods including the lecture, group discussion and presentation, scenario analysis and experiential exercises will be used. Students are encouraged to be participative.
Prerequisite(s): Nil
Preclusion(s): Students who are taking or have taken BZ3511 or BG2509A or MN04313B
Cross-listing(s): Nil
This module aims to: demonstrate the complexities of culture and its influence on our orientations to life, foster an understanding of the cultural diversity in ASEAN, and enable the development of cultural knowledge necessary for working in different cultural milieux in ASEAN, The module emphasises a total approach to ‘culture’. The module starts off with the management of cultural diversity and moves on to ASEAN, but the instruction of the two dimensions is linked. Major themes include
(i) Understanding Cultural Diversity
(ii) The Role of ASEAN
(iii) Culture and Society in ASEAN and
(iv) Developing Cultural proficiency.
HRM Professional Education Modules
With a rapidly-changing macro-environment, increased demands of customers, and new technology, today's professional faces numerous challenges. In the context of these changes, we offer customized courses to students of different schools viz. Medicine and Dentistry based on their changing roles and unique needs. Our professional courses endeavour to develop the interpersonal skills and managerial competencies of these new professionals in various areas, from their interaction with customer/patient or relationship with their coworkers/team, to the management of emotions, to the development of communication skills.
The various professional courses offered by the HRM Unit are:
HR2307 Human Resource Management for Medical students
The HRM course for medical students conducted by the Unit in collaboration with the Faculty of Medicine as part of the Professional Development & Communication Programme (PDCP), aims to develop self-management skills, communication, empathy and increased diversity competence in the future medical workers.
HR3304 Human Resource Management for Dental students
The Human Relations Management course for Faculty of Dentistry leads students to examine the significance of self-awareness, empathic communication, management of emotions, building trust and teamwork and related skills in the practice of dentistry.
6 Department of Marketing
MKT1003 Principles of Marketing
Modular Credits: 4
Workload: 2-1-3-3-2
Pre-requisite: Nil
This module is designed to provide knowledge, techniques and understanding of marketing principles. It provides students with a conceptual framework to analyse and interpret marketing phenomena and to suggest courses of action in response to marketing problems. It covers topics such as the marketing concept, the marketing environment and the marketing mix which includes product, pricing, distribution and promotion.
Other related topics include consumer behaviour, market segmentation and targeting, marketing research and information system, marketing planning, implementation and control, and public issues in marketing. This is a foundation module for business students and provides the basis for later concentration in the marketing area.
MKT2401 Asian Markets and Marketing Management
Modular Credits: 4
Workload: 3-0-0-6-3
Pre-requisite: MKT1003
The primary objective of this module is to acquaint students with the marketing planning and marketing management process; with a focus on Asian markets. Students are encouraged to apply marketing concepts, tools and techniques in the analysis of marketing situations and problems that are commonly faced in Asian markets and in the development of marketing strategies and programmes that are appropriate for Asian markets.
Topics include the roles of planning in marketing, the reasons for planning, the pitfalls in planning, environmental analysis, market analysis, customer analysis, competitive analysis, company analysis, SWOT analysis, issue analysis, objective setting, strategy development, assembling of marketing mix, marketing implementation and control, and marketing evaluation and audit.
The module is taught with a practical and applied orientation. Asian cases are used to a large extent for class discussion, supplemented by computer simulated marketing games, projects, exercises and lectures.
MKT2411 Retail Entrepreneurship
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: MKT1003
The course will introduce retail marketing concepts covering both the mechanics and management of retailing from an entrepreneurial perspective. A range of topics, including the role and tasks of an entrepreneur, store and non-store retailing, location and site selection, retail environment and the application of new technologies, retail marketing mix components (such as merchandising, pricing and margin planning, store management, layout and visual merchandising), as well as internal and external promotions will be covered. In addition, short case studies and projects will be used to supplement lectures and readings. Students will acquaint themselves with current and future retailing environments and developments in Singapore and other countries as well as the processes that go on behind the scenes in retailing. While the module will cover theories in retail marketing discipline, it is generally approached with a practical and applied orientation. Lectures will be supplemented with store visits, video clips and talks. Students will also get a chance to learn about assessing retail outlets and developing retail strategies for real-life businesses through hands-on projects. By the end of the course students should be equipped with the knowledge and skills necessary to start up a retail business. Aside from business students who are interested in retailing, this course is targeted at students who are enterprising and may aspire to start their own retail business in the future.
MKT2412 Global Marketing
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: Nil
This course aims to provide students with an understanding of the complex issues generally encountered when marketing goods and services internationally. Topics to be covered include: the culture, economic, political and legal environments within which global marketing take place; processes involved in assessing globe market opportunities; developing global marketing strategies: product policy, promotion, channel management and logistics; implementing global marketing strategies.
Students will be required to conduct a real-life project on the marketing of a specific good or service to another country from Singapore. In this project, they will be asked to asses the marketing environment, identify the marketing opportunities, select the target market segment and advise a marketing plan. In this project, students will also learn how to use the internet to search for country information.
MKT2413 Marketing Research
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003
Effective marketing research is necessary for successful management of all phases of the marketing process, ranging from product development and introduction to selling through growth and maturity stages. In today's information-oriented environment, a marketing manager cannot succeed without a thorough understanding of the research process. By understanding the research process, he can better judge the suitability, reliability and the validity of a research study in his decision-makings.
Students will learn by doing in this course. While we will use class time to discuss appropriate research topics, students are required to do lots of activities by themselves in order to facilitate their learning by doing. In doing so, this course incorporates an experimental element in marketing research and consulting. As a marketing information provider, students will be assisting a firm by collecting and interpreting market data as a means toward the development of a superior marketing plan. At the same time, students will conduct tutorial activities that will provide opportunities for students to practice the key topics covered in the class.
This course is intended to acquaint students with the fundamental marketing research process. More specifically, this course aims:
(i) To familiarise the student with the fundamental marketing research skills of problem formulation, research design, questionnaire design, data collection, data analysis, and report presentation and writing.
(ii) To have the student gain perspective and practice in applying these skills through a research project.
(iii) To develop an understanding of decision making in marketing, its inherent difficulties and pitfalls and the importance of information in marketing research.
MKT3402 Consumer Behaviour
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003
This module provides an overview of consumer behaviour theories, research, and applications. It is designed to develop knowledge and skills that will facilitate an understanding of buyer behaviour which can be integrated into the formulation of marketing strategies. This will be accomplished by surveying the social science underpinnings of consumer behaviour as well as various types of consumer research which may be valuable for specific marketing decisions. The module thus emphasizes the content and logical application of theories and research in analysing consumer behaviour for solving marketing management problems.
MKT3412 Services Marketing
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003
This module applies marketing principles to service organisations both in the private and public sectors. Students will be taught the unique characteristics that separate services from goods, the managerial problems stemming from these characteristics, and the strategies suggested as appropriate to overcome the problems.
Case studies will be used in addition to lectures in conducting this module and students may also be required to complete a project concerning the marketing of services.
MKT3413 SME Marketing Strategy
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: MKT1003
This course focuses on the development and application of marketing strategies for entrepreneurs, start-up firms, and small and medium sized enterprises (SMEs), taking into account specific constraints faced by these set-ups. The major topics covered are:
- Understanding constraints of SMEs
- Critical evaluation of extant analytical tools and strategic prescription for SME marketing
- Game theoretic applications in the formulation of SME's marketing strategies
- Developing a formal decision framework for SME's marketing strategies
One unique feature of this course is that students will work, either individually or as a group, with an entrepreneurship, start-up firm, or an SME during the duration of the course to get a first-hand experience of running such an organisation.
MKT3414 Marketing Channels
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003
The objective of the module is to provide students with an understanding of the environment, issues and decision-making tools associated with the distribution of goods and services in marketing. Topics include distribution of goods through appropriate use of channels: types of distribution channels and salespeople; organising and developing the selling and distribution effort; inter-organisational exchange behaviour; dimensions of conflict and cooperation among channel members; ways of rationalizing relationships between channel members; development of effective marketing programmes by retailing and wholesaling members; management of marketing channels by manufacturing firms.
This course integrates the basic marketing principles, logistics issues, behavioural concepts, and analytical tools into the decision process underlying distribution through marketing channels. The marketing organisations involved in distribution are identified, and their roles and functions analysed. Product flows through the various kinds of channels and channel members are studied, the nature of channel planning and control is discussed, and characteristic channel problems are analysed. The course adopts a holistic, systems approach in discussing the various issues pertaining to distribution and channels.
MKT3415 Internet Strategy and Marketing
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003
This course is designed to wire the students to the digital economy and provides students with Web tools and e-marketing knowledge to compete effectively in the e-business world. Emphasis will be placed on tapping the enormous potential of the Internet as a new marketing medium and exploring the unique characteristics of computer-mediated marketing environments that distinguish them in significant ways from traditional, terrestrial markets of opportunity. Course content includes detailed assessment of issues related to: information economy, e-marketing research, shopping bots and consumer behavior, permission marketing and viral marketing, Internet shopping and e-tailing models, auctions and affiliate marketing, Net community and CRM (customer relationship management), clickstream analysis and online personalisation, and public policy and e-business ethics.
MKT3416 Business Marketing
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003
This course seeks to acquaint participants with the basic concepts, tools and frameworks in business-to-business marketing. Participants are exposed to the unique challenges in operating in the business market and provided with opportunities to carry out marketing analyses and to make marketing decisions in the business marketing context.
The topics to be covered are: (a) importance and unique aspects of business marketing, (b) business buying behaviour, (c) business market analysis and competitor analysis, (d) business market strategy formulation, (e) business product management, (f) business pricing strategies and decisions, (g) management of distribution channels in the business market, (h) management of salesforce in the business market, (i) development and maintenance of customer relationships in the business market, (j) customer negotiations in the business market, and (k) marketing communications in the business market.
This course will be taught in an application-oriented fashion. The various business marketing management concepts and principles will be taught through brief lectures, class discussions, class exercises and videos. The participants will learn how to make business marketing decisions, solve business marketing problems and develop business marketing plans through individual analysis and class discussion of marketing cases as well as group involvement in a business marketing project or simulation.
MKT3417 Customer Asset Management
Modular Credits: 4
Workload: 1-2-0-4-3
Pre-requisite: MKT1003
Customer Asset Management focuses on acquiring, retaining, and winning back customers. It highlights the need to move from merely satisfying customers to building strong bonds with them. Apart from the theoretical perspectives, this course also utilizes a software to analyse customer purchase data so as to differentiate customers and develop different relationship strategies for different customer groups.
MKT3418 Product & Brand Management
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003
This module aimed at developing skills towards the management of new and existing products, where products cover both tangible goods as well as intangible services. Possible topics to be covered include: the changing role of the product manager; product portfolio management; product planning and concept testing; test marketing and new product introduction; and packaging. Several teaching methods will be used. Apart from lectures, students may be given assigned readings and cases to develop their skills. In addition, students may have the opportunity to apply their skills in group projects.
MKT3420 Promotional Management
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003
This module focuses on the use of communication to influence consumer decision making. The module will address the principles and practice of advertising, sales promotion, personal selling and public relations. Possible materials to be covered include setting promotional objectives; copy development and execution; media decisions; consumer and trade promotion; and sales force management. In addition to lectures, students will also be exposed to published research in promotion. Case studies as well as group projects involving the development and execution of a promotional campaign may also be used to allow students apply their knowledge and skill.
MKT3421 Marketing Methods and Applications
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003
This course deals with concepts, methods, and applications of decision modeling to address such marketing issues as segmentation, targeting and positioning, new product design and development, advertising, sales force and promotion planning, and sales forecasting. The course is designed for students who have extensive background in or understanding marketing research and marketing principles, and who know or are prepared to learn to build "smart" spreadsheets in EXCEL.
This course will attempt to provide skills to translate conceptual understanding into specific operational plans--a skill in increasing demand in corporations today. Using market simulations and related exercises tied to PC-based computer software, students will develop marketing plans in varying decision contexts.
Specifically, the course objectives are to:
Provide students with an understanding of the role that analytical techniques and computer models can play in enhancing marketing decision making in modem enterprises.
Expose students to numerous examples demonstrating the value of the analytic approach to marketing decision making.
Provide students with the software tools that will enable them to apply the models and methods taught in the course to real marketing problems.
Improve students' skill in viewing marketing processes and relationships systematically and analytically.
MKT3422 Topics in Marketing
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: Depends on specified topics offered
This module provides students with an opportunity for advanced study in one or more specialised areas in marketing, which is not explicity covered in other marketing electives in the programme. Topics include, but are not restricted to, services and non-profit marketing, sales force management, industrial marketing strategy, and brand management.
MKT3422A TIM: Consulting Practicum
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT2401
The objective for the module is to enhance the relevance of the BBA and BBA (Hons) programs and to allow students to apply concepts and theories they have learnt. This is an integrative module that draws on the cumulated experiences of other modules.
MKT3422B TIM: Marketing Strategy for Electronic Business
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT1003 or BH1003 or BZ1003 or BK2003 or TR2201
This subject develops the understanding of electronic business and marketing strategy models and frameworks with an emphasis of real and simulated business world application. Students will critically analyse current electronic and marketing strategy models and frameworks in different competitive environments. As electronic business and marketing strategy concepts are still in the emerging and formative stages, students will be rigorously challenged to rethink and redefine concepts of strategy for electronic business environments; as well as pre-existing concepts of electronic business marketing practice and strategy.
Advanced electronic marketing concepts and applications will be presented and analysed in this subject. Students will be introduced to new strategic thinking concepts, tools and processes applicable to highly uncertain and rapidly changing industries and environments. Students will apply their perspectives to electronic business and marketing strategy through a group based industry project, a virtual environment simulation game, hearty in-class discussion debates and individual case study and topic projects which will incorporate the development and implementation of an Electronic Marketing Strategic Analysis.
MKT3513 Game Theory and Strategic Analysis
Modular Credits: 4
Workload: 3-0-0-4-3
Pre-requisite: Nil
This course is an introduction to game theory and its applications in the realm of business. It aims to provide an overview of non-cooperative and cooperative games through the analysis of strategic interactions in conflict situations such as bargaining, market competition, monetary policy, auction, international trade, to name a few. Recurring themes include threatening and bluffing, punishing and rewarding, building reputations, and sustaining cooperation in non-cooperative environments through repeated interactions. More advanced topics on games with incomplete information such as moral hazard and incentives theory, mechanism design and the Revelation Principle will also be covered.
MKT4411 Marketing Strategy
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT2401
This is an advanced module in strategic marketing and covers the three areas of marketing strategy, marketing planning and marketing management and their inter-relationships. The perspective taken is that of a Chief Executive Officer looking at overall marketing issues and problems at the corporate and business unit levels. The module will cover the process, tools, and models of strategic analysis and their application for the development of marketing module will judiciously synthesize the twin areas of analytic approaches to strategy development and managerial approach to marketing decision making. The pedagogy therefore uses a combination of theory and models on the one hand and complex managerial case situations on the other to develop balanced marketing strategists comfortable with both marketing science and marketing decision making.
MKT4412 Marketing Theory & Research
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT2401
This course aims to acquaint students with academic research in various areas of marketing. To achieve this goal, students will be required to read and discuss several assigned articles each week. These articles are designed to equip students with a working knowledge of the current literature in marketing research. Through this process, students will hopefully acquire critical thinking skills to carefully appraise, rather than blindly accept, a piece of research. In addition, students will be required to exercise their creative and analytical abilities in developing, implementing, and presenting a research project on a group basis.
MKT4413 Pricing Models and Strategy
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisite: MKT2401
Pricing is one of the important decisions that a marketing manager must make. In fact a firm's profitability critically depends on how its products or services are priced. Pricing decisions however are difficult to make and can be quite complex. Effective pricing decisions draw upon a variety of disciplines such as economics, marketing, psychology and law. The purpose of the course will be to introduce students to some of the key concepts and practical issues involved in making effective pricing decisions.
MKT4415 Seminars in Marketing
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisites: Vary from term to term depending on specific topics offered
This module will furnish an in-depth treatment of one or more areas in marketing. Intensive class participation and discussion of research articles will be the mode of instruction. Topics will range from, but are not restricted to, advanced marketing research, marketing theory, philosophy of marketing science, and marketing decision models.
MKT4415B SIM: Advanced Marketing Management: Cases and Simulations
Modular Credits: 4
Workload: 3-0-0-5-3
Pre-requisites: MKT2401
Marketing management is the foundation for building knowledge about the market. It’s an exciting and critical aspect of marketing. It covers a wide range of phenomena and it can help to answer many questions and reduce the uncertainty in decision making. This course is taught with a practice orientation, through simulation and case studies. It is hoped that students will gain a practical and sound understanding of how marketing management is carried out in the real business environment.
BST3002 Special Topics in Business
Modular Credits: 1,2 or 3 depending on the topic offered
Workload: Varies depending on topics offered
Pre-requisite: Varies depending on topics offered
The topics offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
BHT4001 Honours Thesis
Modular Credits: 12
Workload: Varies depending on individual student with their supervisor
Pre-requisite: Varies depending on topics of research
The purpose of the Honours Dissertation is to provide the student with an opportunity to select and study a research problem of importance and present his findings logically and systematically in clear and concise prose. The research topic can be either the study of a business problem involving the use of analytic or predictive models, or a research study using field research techniques or data analysis leading to sound generalisations and deductions, or a scientific analysis of a theoretical problem. The student is expected in this exercise to demonstrate (a) a good understanding of relevant methodology and literature (b) the significance and relevance of the problem (c) a logical and sound analysis and (d) a clear and effective presentation.
BCP4002 Consulting Practicum
Modular Credits: 8
Workload: Varies depending on individual student with their supervisor
Pre-requisite: All levels 1000 and 2000 foundation modules. Additional pre-requisite may be imposed by the supervisor(s) depending on topics of research.
The job scope of the Consulting Practicum is part of the initial negotiations between the students and the company. They learn how to define a job scope, negotiate the resources, and negotiate the timeline and deliverables. The instructor is only involved in confirming the final agreement between the students and the company. It is an interactive process as the students have to make a preliminary survey of the company before finalizing the job scope. The project is divided into stages -- planning, research and assessment, and recommendations. It is not the same as an industrial attachment as the students take a strategic approach to dealing with a real company issue - it is a consulting project, pure and simple. It is not an academic exercise as the research is focused on real work issues. Students use their skills learnt in library work and market research.
BSS4003 Special Seminars in Business
Modular Credits: 1,2 or 3 depending on the seminars offered
Workload: Varies depending on seminars offered
Pre-requisite: Varies depending on seminars offered
The seminars offered will involve both general and specialized issues relating to the business environment, which are worthy of an in-depth treatment from a general management perspective.
7. BIZ Career Services
BFS1001 Career Planning & Management
Modular Credits: Nil
Pre-requisite: Nil
To secure an internship and subsequently a good job offer, it is crucial that students are well-informed of job market trends and able to differentiate themselves with qualities that recruiters are looking for. Through this six week program, students will be equipped with essential career skills for smooth transition from the classroom to the boardroom. They will learn job search strategies, resume writing, interviewing skills, networking techniques, corporate dressing and business etiquette that are critical to their job success. Students will get to work on their resume and participate in mock interviews. Besides a six week program, this module can also be conducted intensively over 2 to 3 days during the recess week.
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