Minor in Technopreneurship - Course Outlines
Modular Credits: 4
Workload: 3-0-0-3-4
Preclusion: TR3003
Description: This course is designed to introduce students to the core concepts of marketing, with a special emphasis on the marketing of new, innovative products and services where no market previously existed or where the underlying product concepts may be unfamiliar to existing customers. The pedagogical approach emphasizes those market research methods, marketing strategies, pricing analysis and promotional techniques that are particularly useful for entrepreneurial settings. Particular attention is paid to the innovative use of internet as well as non-conventional techniques such as "guerilla" marketing. The usefulness of these analytical tools is illustrated through concrete case studies of successful entrepreneurial marketing.
Modular Credits: 4
Workload: 3-0-0-3-4
Description: This course helps students build a strong conceptual foundation for understanding technological innovation. The dynamics of technological change are explored through concepts such as technological dominant designs, disruptive technologies and diffusion curves. Students will learn the process through which an innovative idea is transformed into a marketable product or service, as well as the organizational and strategic factors that influence this process. These include ways to encourage risk-taking and creativity, discover market opportunities, protect intellectual property, attract resources, nurture entrepreneurial leadership, and overcome resistance to change. These concepts are brought to life using case studies, videos and guest speakers.
Modular Credits: 4
Workload: 3-0-0-3-4
Description: This course focuses on the integration of the marketing, design, and manufacturing functions of a company to create products that meet market demand. Topics covered in the course include development processes and organizations, product planning, identifying customer needs, product specifications, concept development, product architecture, industrial design, design for manufacturing, prototyping, product development economics, and managing projects. The students are required to complete a group product development project. The course is targeted at undergraduate students in the Technopreneurship Minor Program.
Modular Credits: 4
Workload: 3-0-0-3-4
Preclusion: TR3004, TR3005
Description: This course aims to equip students with the knowledge and tools required to start their own successful scalable business. Students learn through developing a business idea and business plan and presenting it to a panel of judges at the end of the course. Major topics covered include: idea generation and evaluation, value proposition, market analysis, sustainable competitive advantage, marketing strategy, creative problem-solving, innovation, teams, legal issues, financing, valuation and forecasting, managing growth, going global, negotiation and presentation. The course is targeted at all students who are interested in learning how to start a scalable business.
Modular Credits: 4
Workload: 3-0-0-4-8
Preclusion: TR2201
Description: This course is designed to equip an engineer with the marketing skills needed to launch and lead a high-growth, high-tech venture. Covers marketing challenges facing entrepreneurs who expand internationally early in the life of the company. Combines learning by the case method, working in teams, and a field based entrepreneurial project. Bases 50% of grade on team performance, to cultivate entrepreneurial leadership and teamwork skills.
For the NUS College in Silicon Valley (NCSV) program.
Modular Credits: 4
Workload: 3-0-0-0-7
Preclusion: TR3002
Description: Designed specifically for engineers and scientists having a passion for technological innovation, this popular course focuses on the roles of inventors and founders in successful high-tech ventures. This course describes the entrepreneurial process for taking a technology concept from the idea stage to the market. It will provide an understanding of the sequential stages of the entrepreneurial startup, the post-startup issues of growth in the emerging stage of a technology venture, and the eventual decision to harvest personal financial reward.
For the NUS College in Bio Valley (NCBV) program.
Modular Credits: 4
Workload: 3-0-0-0-7
Prerequisites: TR3004
Preclusion: TR3002
Description: This course will describe the process and skills involved in the development of a comprehensive business plan for a startup technology venture. Whereas the prerequisite course, TR3004, introduced the sequential stages of engineering entrepreneurship from the initial idea through venture startup, its emerging stage and ultimately "harvesting," this course provides a much more detailed treatment of the business startup phase for those students who wish to pursue the topic further. Student teams will each prepare an in-depth business plan for a technology venture opportunity. At the end of the term, the plans are presented to a distinguished panel of investors, entrepreneurs and advisers.
For the NUS College in Bio Valley (NCBV) program.
Modular Credits: 4
Workload: 6-0-0-4-5
Prerequisites: TR3004
Preclusion: TR2201, TR3001, TR3003
Description: This course will focus on important aspects of engineering entrepreneurship surrounding marketing and product development. Topics include technology startup brand and product positioning development; Methods of market analysis with emphasis on technology startup; Targeting opportunities for new product development; The product development process; and Integrating marketing and product development strategies within the broader entrepreneurial process. The course will use case studies as well as in depth analyses of several technology market segments. Assignments and projects will include producing and presenting a marketing study and a product development plan.
For the NUS College in Bio Valley (NCBV) program.
Modular Credits: 4
Workload: 2-1-0-3-4
Description: This course aims to discuss the structure, environment and risk management of entrepreneurial investments in business start-ups. There will be a comprehensive introduction of entrepreneurial investments, from combined investment options to focused investments, and other different processes based on real-life and theoretical basis. This course focuses on both the theoretical and practical aspects of entrepreneurship investment. Case study analysis and comparison of local and international environment of venture capital investment would be the primary focus. This eventually leads up to a discussion of the construction of an entrepreneurship investment system which is appropriate and relevant to a particular country.
For the NUS College in Shanghai (NCS) program.
Modular Credits: 4
Workload: 4-0-0-3-5
Description: This course introduces the fundamentals of technology entrepreneurship which in itself, is a spirited approach to business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills. This course is designed to be approachable for undergraduates from all majors, particularly science, engineering, and humanities students who seek to understand the entrepreneurial process.
Modular Credits: 4
Workload: 2-0-0-4-4
Prerequisites: TR2201 Entrepreneurial Marketing; or TR2202 Technological Innovation Year 3 and Year 4 students
Description: This course provides students with knowledge of the important elements in management consulting and the opportunity to work on real-life projects offered by start-ups or new business development units of established firms. Students will learn how to define the problems, search for relevant information and resources, conduct analysis, present their findings and recommendations. The final output of this module will be a consulting report presented to the entrepreneur or management of the new venture client.
Modular Credits: 6
Workload: 5-0-0-8-15
Description: The module is a fundamental part of the entrepreneurship learning process of the NUS Overseas Colleges program. Offered by the Stockholm School of Entrepreneurship, the course challenges the students to identify areas of need, to find and create business ideas, and to develop business concepts and opportunities.
The module is aimed at equipping students with knowledge on the process of creating and developing a business opportunity. The course covers pre-idea to creation of the business idea, identification of market demand, conducting of competitive analyses and study of relevant issues affecting the actual launching of the product/service. Real life examples will be used for more effective learning.
Modular Credits: 6
Workload: 4-0-0-16-8
Description: The module forms an integral part of the structured learning for the internship program at NUS Overseas Colleges. Students will keep a logbook to regularly document their work experience, lessons learned and new ideas/insights generated in the course of their internship. The logbook will be used as the basis for regular interaction and discussion between the students and their assigned mentors/advisors. Students will also be required to share their learning experience with their peers in the NOC program at regular intervals throughout their internship.
For the NUS Overseas Colleges (NOC) program.
Modular Credits: 4
Workload: 0-0-0-5-5
Description: The module forms an integral part of the structured learning for the internship program at NUS Overseas Colleges. Students will keep a logbook to regularly document their work experience, lessons learned and new ideas/insights generated in the course of their internship. The logbook will be used as the basis for regular interaction and discussion between the students and their assigned mentors/advisors. Students will also be required to share their learning experience with their peers in the NOC program at regular intervals throughout their internship.
For the NUS Overseas Colleges (NOC) program.
Modular Credits: 8
Workload: 0-0-0-4-16
Prerequisites: TR3101 (concurrent)
Description: Students spend a year in an overseas high tech start-up company as interns, which provides them an opportunity to experience working and learning in the entrepreneurial environment of a start-up in Silicon Valley/ Bio Valley. Students will prepare a final report summarizing the specific entrepreneurial skills and business/ management knowledge they have learned through the internship program.
For the NUS Overseas Colleges (NOC) program.
Modular Credits: 8
Workload: 0-0-0-18-2
Description: The module forms part of the structured learning for the internship program at NUS Overseas College at Silicon Valley/ Bio Valley. It is targeted at students undergoing internship at start-up companies in the Silicon Valley/ Bio Valley, and it involves writing a business case on the start-up process and challenges faced by the companies. It is intended to be a channel for (a) the application of concepts and frameworks learned in Technopreneurship courses to document the key process and challenges faced by real companies, (b) sharpening student's observation, learning by questioning, and raising awareness of the broader business and strategic context, and (c) documentation of application of learning. Selective cases written by the students may be used as teaching cases.
For the NUS Overseas Colleges (NOC) program.
Modular Credits: 4
Workload: 1.5-0-1-3.5-4
Description: Participants will be exposed to best-of-class lessons from entrepreneurs and thought leaders in Sweden, Singapore, and Silicon Valley. Students from NUS, KTH, and Silicon Valley will compare and contrast the lessons of entrepreneurial leaders in all three regions. Participants will develop a personal philosophy and code of conduct for themselves as the next generation of entrepreneurial leaders. They will develop their skills as global entrepreneurs, preparing them to more effectively collaborate with entrepreneurs and members of the Circles of Influence in other high tech regions around the world. Members of all three learning groups will develop their professional global networks.
For the NUS College in Silicon Valley (NCSV) program.
Modular Credits: 4
Workload: 6-0-0-2-4
Prerequisites: Basic course in economics
Description: A team-based course that teaches the student teams the techniques for assessing commercial viability of selected patented technologies provided by technology licensing offices of participating U21 member universities, and the process of developing technology commercialization plans appropriate for the given technologies. Students learn to work in cross-disciplinary and cross-cultural teams to better understand the global dimensions of technology commercialization. The course is open to upper level undergraduate students from U21 member universities. The ideal mix is to have students from both scientific/technical disciplines as well as students from business, economics, commerce and social science background, so that they can form cross-disciplinary learning teams.
Modular Credits: 6
Workload: 6-0-0-10-12
Description: The objective of this course is to provide future entrepreneurs with knowledge on creating a business from an idea within the area of biotechnology, and some practical understanding of how to go about doing so.
Modular Credits: 6
Workload: 0-4-0-12-12
Description: This course gives an understanding of business opportunities for companies within the Information Communication Technology (ICT) sphere. It critically examines different aspects of ICT to understand different preconditions and business opportunities in the ICT-sphere. It is not aimed at developing business-plans for ICT-based enterprises.
Modular Credits: 4
Workload: 3-0-0-3-4
Description: The course provides a comprehensive overview of the major elements of high technology entrepreneurial activity, including evaluation and planning of a new business, intellectual property protection, financing, team building, product development, marketing and operational management issues, alternative models for revenue and growth, and exit strategies. The course is targeted primarily at graduate students with technical backgrounds, particularly those from engineering, science and computing who are interested in commercializing their inventions or technical know-how by starting up their own ventures.