Creativity, inspiration, eloquence, hard work and a flair for presentations, these are all attributes that are required to excel in business case competitions. NUS Business School students compare favourably even when they are up against international competitors from the very top Business Schools around the world. Here are some of the competitions and Businesss case winnings that our BBA students have won over the years.
Our very own BBA Team - "Aegis Consulting" battled against teams from 20 other universities and emerged 2nd Runner-Up in the HKUST Citi International Case Competition, defeating representatives from top universities like UC Berkeley and Tsinghua University.
The team which comprised of BBA students Kelvin Teo, Vincent Low, Chan Fun Ruey and Lin Xun (from left to right in picture below) took on the challenge of recommending growth strategies for Octopus, a contactless smart card company in Hong Kong. The team proposed to transform Octopus from a leading micro-payment company to a knowledge-based payment one through a hybrid strategy of Enhance (venturing into Real-Time Business Intelligence) and Expand (venturing into the Chinese market).
Kudos as well to the team's dedicated mentors, A/P Tan Soo Jiuan and A/P Nitin Pangakar for their guidance. Well done team! You've done BBA proud!
Mr Marcus Lim Tao Shien, a third-year Double Degree student reading Business and Law won the Best Speaker award at the inaugural tri-university business schools debate at the Discover Europe Fair 2009. Marcus, together with team members Mr Jonathan Koh of the Singapore Management University and Mr Hendrik Clüver of the Nanyang Business School, also emerged winner in the group category. The debate delved on the topic of whether corporate social responsibility was the key to a competitive European Union.
For his win, Marcus was granted a S$1,500 stipend and secured an internship at Banyan Tree Holdings resorts. In the group category, Marcus and his team mates received S$1,200 from the EU Centre in Singapore. The runner-up team led by fellow BBA student Ms Caroline Ng, who is pursuing a concurrent degree in Business Administration (Honours) and Masters in Science (Management), was awarded S$300 in book vouchers.
The annual Discover Europe Fair is organised by the Delegation of the EC to Singapore in partnership with the European Union (EU) Centre in Singapore, Nanyang Technological University, the European Chamber of Commerce in Singapore and the EU Member States. The fair aims to promote Europe’s cultural and economic significance to undergraduates in Singapore.
Well done Marcus and Caroline!
Our BBA Students, Kelvin Lee Soon Fatt, Wesley Chong Yi Hao and Li Zhuowei (left to right in picture) emerged fourth in the 11th Inter-collegiate Finance Competition (ICFC), organised by the Financial Executives Institute of the Philippines (FINEX) through its junior FINEX Committee.
Participating teams were put through mind-gruelling questions covering topics on ethics, quantitative analysis, economics, financial statement reporting, corporate finance, equity investments, fixed income, derivatives, alternative investments and portfolio management.
NUS Business School was also crowned "Best Foreign University" at the competition.
Congratulations team on doing NUS BBA proud! Well done!
Final year honours students, Tay Shijia and Bai Zhiyong emerged winners at the 3rd edition Tata Crucible Campus Quiz, held on 23 October.
Organised by the Tata Group, this annual quiz seeks to bring together the sharpest young Singaporean minds in a business quiz that tests their speed of thought. A total of 133 teams from various institutions took part and only eight proceeded to the final round.
Well done team!
The team from NUS Business School consisting of Chen Zhaonan, Toh Yongrui, Hong Dongsheng and Ng Shi Yun Caroline (from left to right in picture) journeyed to Thammasat University in Thailand for a 4-day long business challenge hosted by the University's International Business Program. Teams spent 40 uninterrupted hours analyzing and preparing solutions for an international business case. Thereafter, they presented their findings and recommendations to a panel of honourable judges.
Our team delivered a stellar presentation, dazzled the judges and cliched the First Runner-Up position, once again keeping the NUS Business School flag flying high. Well done team!
Thammasat Business Challenge Case Team: [From left to right] Chen Zhaonan, Toh Yongrui, Hong Dongsheng and Ng Shi Yun Caroline
Team “eclect!que” from NUS Business School emerged second-runners-up at the L'Oreal Brandstorm 2009 National Finals held on 20 May. This is the third consecutive year that BBA students from the School clinched the honour of being among the top three teams.
The team, consisting of Ritchie Goenawan, Cheryl Lee and Meryl Lee, spent grueling hours and sleepless nights preparing for the competition and have had their efforts well rewarded through their win. They made it through multiple rounds of selection since December last year, having competed alongside 1,800 students from local universities. Team “eclect!que” also won the “Viewers' Choice” award, after garnering the highest number of votes sent in through mobile-phone text messages.
This year’s added challenge is developing and marketing a brand new product line for L'Oreal - the very first perfume for Maybelline New York. The students had to rely on not only their marketing theories and research, but also their creativity skills and imagination, testing their mettle in both aspects of innovation and conceptual knowledge.
When asked about the strategy for the new proposed perfume, Maybelline All Day All Night, team “eclect!que” explained that it is targeted at urban women on the go. Packaged in sleek bottles with sliders, Maybelline All Day All Night would come in a range of citrus, floral and musk fragrances.
“The judges commended us for our innovative ideas and our directions to align the new perfume with Maybelline's overall branding. Our proposed promotional activities were also based on analysis of the target market, rather than mere gut feel,” explained Ritchie.
Another team from NUS Business School, “MAYHEM”, impressed the judges with their presentation skills to clinch the “Top Presenters – Team” award. Team members, Gao Xiaxia, Justin Zhou and Donna Soh, proposed the idea of having perfume packaged in capsules.
“It was a refreshing experience working on a product for ladies. I had to approach female friends and relatives to get their opinions on the perfume. Now I understand the psyche of females a bit better,” commented Justin.
Team mentor Dr Helen Chai, Assistant Dean of Undergraduate Studies commended the students for their efforts. She added that the students made many personal sacrifices preparing for the competition, as they had to juggle school work and internship as well.
Throughout the entire competition, students worked closely with an international creative agency, McCann Erickson, while being guided by executives from L'Oréal.
Click here for the Dean's Note on the competition.
Team "eclect!que": [From left to right] Ritchie Goenawan, Cheryl Lee & Meryl Lee
Team Mayhem (Justin Zhou, Gao Xiaxia & Donna Soh) with Faculty Advisors A/P Tan Soo Jiuan & A/P Lau Geok Theng, and team mentor Dr Helen Chai
Once again in 2009, the combined team from NUS Business School and School of Design & Environment (Real Estate) emerged victorious in the 2009 Marshall School of Business Real Estate Case Competition held at the University of Southern California, USA. The team successfully defended its title from last year, and like their predecessors, bore testimony to NUS' comprehensiveness as a multi-disciplinary university and prowess on an international scale. Well done team!
Click here for the Dean's Note on the competition.
Our winning team comprising: Chong Kang Wei, Visayon Viravong and Wu Junhan from Bizad, and Shaun Jalleh, Tang Yong Ching and Yvonne Tan from the School of Design & Environment (SDE). Faculty Advisor: Dr Kwame Addae-Dapaah from SDE.
Once again this year, the team from NUS Business School overcame multiple challenges from preparation to presentation and clinched First Runner Up position at the McGill Management International Case Competition 2009 hosted by McGill University in Montreal, Canada. The team was advised and mentored by seasoned faculty advisor Associate Professor Lau Geok Theng. Good job team!
Click here for Dean's Note on competition.
Our Team: [from left to right] Caroline Ng, Charles Lim, Jonathan Loh, Colin Jeremy Lim, with Faculty Advisor Assoc Prof Lau Geok Theng.
Undergraduates Thng Joo Kai, Teng Wei Yang Alexander and Lin SiQi were second runners up at the StarHub-NUS Asian IT Case Competition 2009. This is is an undergraduate case competition with a focus on cases centered around IT management and best practices.
Forming Team Radiance, they were praised for their concise and innovative approach to the case challenge. Well done team!
Click here for Dean's Note on event.
Team Radiance: [From left to right] Thng Joo Kai, Teng Wei Yang Alexander and Lin SiQi
Our combined team of Business (Bizad) and Computing (SoC) students emerged champions at the Business Case IT 2009 competition held in Vancouver, Canada, from 4th - 7th February 2009. Being an inter-disciplinary competition, our win illustrates the strength and advantage of NUS being a comprehensive university.
Faculty Advisor
Associate Professor Pan Shan Ling (SoC)
Team Members
Elaine Hee (Bizad)
Andy Quah (Bizad)
Wong Wei Ming (SoC)
Award(s) won
Champion
Our Business-Law students emerged as WINNER of the 4th ICC International Commercial Mediation Competition held in Paris, France on 5th Feb 2009. They triumphed over 39 other teams from 18 countries, including students from US law schools and Masters students from Europe.
Faculty Advisor
Assistant Professor Lim Lei Theng (Law)
Team Members
Jeanne Gwendoline Duclos
Jennifer Francis Gankee Ong
Lim Tao Shien Marcus
Lim Yu Hui
Award(s) won
Champion
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