Lee Yih Hwai and Elison Lim, “When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion,” Journal of Marketing Research, 2010 (Forthcoming)
Lim Wei Shi and Tan Soo Jiuan, "Outsourcing suppliers as downstream competitors: Biting the hand that feeds," European Journal of Operational Research, 2010 (Forthcoming, available online)
Mukhopadhyay Anirban and Yeung Catherine, "Building Character Effects of Lay Theories of Self-Control on the Selection of Products for Children," Journal of Marketing Research, 2010 (Forthcoming, available online).
Jochen Wirtz and Janet R. McColl-Kennedy, “Opportunistic Customer Claiming During Service Recovery,” Journal of the Academy of Marketing Science, 2010 (Forthcoming, available online)
Labroo, A., Lambotte, S., & Zhang, Yan, "The ‘‘Name-Ease’’ Effect and Its Dual Impact on Importance Judgments," Psychological Science, 20, no. 12, 1516-1522, 2009.
Lim Wei Shi and Tan Soo Jiuan, "Using brand equity to counter outsourcing opportunism: A game-theoretic approach," Marketing Letters, 20, no. 4, 369-383, 2009
Lim Wei Shi, "Overselling in a competitive environment: Boon or bane?" Marketing Science, 28, no. 6, 1129-1143, 2009
Lee Yih Hwai and Qiu Cheng, "When Uncertaintly Brings Pleasure: The Role of Outcome Imageability and Mental Imagery," Journal of Consumer Research, 36, no. 4, 624-633, 2009.
Van, der Lans R., J.A. Cote, C.A. Cole, Leong Siew Meng, A. Schmidts, P.W. Henderson, C.A. Bluemelhuber, P.A. Bottomley, J.R. Doyle, A. Fedorikhin, M. Janakiraman, B. Ramaseshan and B.H. Schmidt, " Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, 28, no. 5, 968-985, 2009
Iris Hung and R S Wyer, "The impact of Differences in Perspective on the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial," Journal of Marketing Research, 46, no. 3, 421-434, 2009.
Zhang, Yan, & Epley, N., Self-centered social exchange: Differential use of costs versus benefits in prosocial reciprocity," Journal of Personality and Social Psychology, Vol. 97, no. 5, 796-810, 2009.
Qiu Cheng, Lee Yih Hwai and Yeung Catherine, "Suppressing Feelings: A Double-edged Sword to Consumer Judgment and Choice," Journal of Consumer Psychology, 19, no. 3, 427-439, 2009.
Chu Junhong and Pradeep Chintagunta, "Quantifying the Economic Value of Warranties in the U.S. Server Market," Marketing Science, 28, no. 1, 99-121, 2009
Lim Ai Cheng, Elison, Ang Swee Hoon, Lee Yih Hwai and Leong Siew Meng, "Processing Idioms in Advertising Discourse: Effects of Familarity, Phase Type, and Compositionality on Consumer Ad Response," Journal of Pragmatics, 41, no. 9, 1778-1793, 2009.
Tambyah Siok Kuan, Tan Soo Jiuan and Kau Ah Keng, "The Quality of Life in Singapore, , 92 no. 2, 337-376, 2009.
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